A Handbook of Persuasive Tactics

Author: Joan Mulholland
Publisher: Routledge
ISBN: 1134878745
Format: PDF, ePub
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Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

Strategien der Persuasion in der schriftkonstituierten politischen Kommunikation

Author: Matthias Guttke
Publisher: Peter Lang
ISBN: 9783631604571
Format: PDF, ePub
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Die Arbeit geht der zentralen Frage nach, wie sich persuasive sprachliche Handlungen modellieren lassen und wie eine musterorientierte Beschreibung dieses komplexen Sprechhandlungstyps erfolgen kann. Auf dieser Grundlage wird das Verhaltnis von Sprache und Politik diskutiert und weitergehend untersucht, welche sprachlichen Spezifika die im politischen Diskurs realisierten Texte im Allgemeinen und in Parteiprogrammen der Neuen Rechten in Polen im Besonderen aufweisen. Textinhaltlich zeigt die Arbeit im Zuge der Analyse von Strategien der Persuasion in Parteiprogrammen auch Handlungsabsichten und -werte der polnischen Neuen Rechten auf."

Persuasion in Public Discourse

Author: Jana Pelclová
Publisher: John Benjamins Publishing Company
ISBN: 9027263590
Format: PDF, ePub
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This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Writing Skills for Social Workers

Author: Karen Healy
Publisher: SAGE
ISBN: 1446240630
Format: PDF, ePub, Docs
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`This work provides some tools for sharpening thinking, writing and practice. It is a readable, accessible and highly relevant text, suitable for all social workers' - Professional Social Work `This book will become a key reference text for many social workers both while studying and as established professionals. A well -thumbed text on the bookshelf!' - Janice West, Glasgow Caledonian University Social workers are required to communicate in writing for a range of purposes, and to write effectively for a range of audiences, such as clients, team members, magistrates and policy makers. Writing Skills for Social Workers aims to raise the profile of writing skills in social work practice, and to enhance social workers' written communication skills. The book adopts a logical progression, and each chapter identifies and contextualises the practical skills needed at specific points in training and practice. Overall it will encourage the development of writing skills and techniques which will stand the reader in good stead throughout their professional career. Key features of the book include: " training in core professional writing tasks, particularly case-notes, report and proposal writing " guidance in advanced writing skills, such as writing literature reviews, journal articles, conference papers and funding applications. " a discussion of ethical issues and values, including client confidentiality, privacy and empowerment " advice on using these skills to contribute to the formal knowledge base of social work through the publication of research. By adopting a practical approach the authors have included a number of pedagogical features such as reflective exercises, writing tips for specific tasks, and guidelines for further reading. This engaging book satisfies statutory requirements for training and continuing professional development. It will therefore be an essential study guide for all students, practitioners and managers in social work settings.

The Handbook of Communication Skills

Author: Owen Hargie
Publisher: Routledge
ISBN: 1134242387
Format: PDF
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The Handbook of Communication Skills is recognised as one of the core texts in the field of communication. This thoroughly revised and updated third edition arrives at a time of considerable growing interest in this area, with recent research showing the importance of communication skills for success in many walks of life. The book's core principle, that interpersonal communication can be conceptualized as a form of skilled activity, is examined in detail and a comprehensive transactional model of skilled communication is presented, which takes into account current conceptual and research perspectives. This book provides a comprehensive analysis of research, theory and practice in the key skill areas of communication, such as non-verbal communication, persuasion, leadership, assertiveness, self-disclosure, listening and negotiation. Each chapter is written by a recognised authority in that particular specialism, among them world leaders in their particular fields. In the ten years since the last edition, a large volume of research has been published and the text has been comprehensively updated by reviewing this wealth of data. In addition a new chapter on persuasion has been added - one of the areas of most rapid growth in social psychology and communication. The Handbook of Communication Skills represents the most significant single contribution to the literature in this domain. It will be of continued interest to researchers and students in psychology and communication, as well as in a variety of other contexts, from vocational courses in health, business and education, to many others such as nursing and social work whose day-to-day work is dependent on effective interpersonal skills.

English for sale

Author: Lars Hermerén
Publisher: Lund Univ Pr
Format: PDF, ePub
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A new study of the language of advertising based on a large number of advertisements in English from around the world, showing that advertising often appropriates other genres (such as telegrammes, diaries and conversation).