Doing Media Research

Author: Susanna Hornig Priest
Publisher: SAGE
ISBN: 1412960975
Format: PDF, Mobi
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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Qualitative Communication Research Methods

Author: Thomas R. Lindlof
Publisher: SAGE
ISBN: 1412974720
Format: PDF
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While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research. Key features in this new edition include: - A more clear and direct writing style, suitable for use in both undergraduate and graduate courses. - Numerous practical examples and exercises designed to reinforce student learning of concepts. - A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing. - An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion. - Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.

Anthropology and Risk

Author: Asa Boholm
Publisher: Routledge
ISBN: 1317754611
Format: PDF, Mobi
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Drawing on theory from anthropology, sociology, organisation studies and philosophy, this book addresses how the perception, communication and management of risk is shaped by culturally informed and socially embedded knowledge and experience. It provides an account of how interpretations of risk in society are conditioned by knowledge claims and cultural assumptions and by the orientationof actors based on roles, norms, expectations, identities, trust and practical rationality within a lived social world. By focusing on agency, social complexity and the production and interpretation of meaning, the book offers a comprehensive and holistic theoretical perspective on risk, based on empirical case studies and ethnographic enquiry. As a selection of Åsa Boholm’s publications throughout her career, along with a newly written introduction overviewing the field, this book provides a unified perspective on risk as a construct shaped by social and cultural contexts.This collection should be of interest to students and scholars of risk communication, risk management, environmental planning, environmental management and environmental and applied anthropology.

Qualitative Media Analysis

Author: David L. Altheide
Publisher: SAGE
ISBN: 1452230056
Format: PDF, ePub
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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

A Handbook of Media and Communication Research

Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 1136597646
Format: PDF, Docs
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A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Virtual methods

Author: Christine Hine
Publisher: Berg Publishers
ISBN: 9781845200848
Format: PDF, Kindle
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Social researchers can hardly afford to ignore the Internet, as it becomes an intrinsic part of everyday life. This new site of social interactions is begging to be researched and explored. At the same time it can be a moral minefield and a quality control nightmare even for researchers skilled in established methods. Please note that images or diagrams have been excluded from this text due to copyright restrictions.

Media and Communication Research Methods

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 1452256578
Format: PDF, ePub, Mobi
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Employing his signature style—a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable—Arthur Asa Berger updates and enhances his best-selling introductory text, Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Third Edition. The new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

Anthropology Mass Communication

Author: Mark Allen Peterson
Publisher: Berghahn Books
ISBN: 9781571812780
Format: PDF, ePub, Mobi
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Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.