A Journalist s Guide to Public Opinion Polls

Author: Sheldon R. Gawiser
Publisher: Greenwood Publishing Group
ISBN: 9780275947224
Format: PDF
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This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

Political Polling in the Digital Age

Author: Robert K. Goidel
Publisher: LSU Press
ISBN: 0807137839
Format: PDF, Mobi
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In this collection of essays, contributors place recent developments in public-opinion polling, such as during the 2008 presidential election, into a broader historical context, examining how to construct accurate meanings from public-opinion surveys and analyzing the future of public-opinion polling.

The Voter s Guide to Election Polls

Author: Michael W. Traugott
Publisher: Rowman & Littlefield
ISBN: 9780742547179
Format: PDF
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For the fourth presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

The SAGE Handbook of Public Opinion Research

Author: Wolfgang Donsbach
Publisher: SAGE
ISBN: 1446206513
Format: PDF, ePub, Docs
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'Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher's bookshelf' - Sir Robert Worcester, Founder of MORI and President of WAPOR '82-'84. 'This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research' - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden 'The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia' - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) 'This is the most comprehensive book on public opinion research to date' - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term 'public opinion' and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

Opinion Polls and the Media

Author: Christina Holtz-Bacha
Publisher: Palgrave Macmillan
ISBN: 0230278892
Format: PDF, ePub
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Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

Precision journalism

Author: David P. Demers
Publisher: Sage Publications, Inc
ISBN: 9780803929463
Format: PDF, ePub, Mobi
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Precision Journalism introduces professional journalists and students to quantitative research methods essential to their work. It is a comprehensive and accessible guide to news gathering techniques such as public opinion polling and content analysis. Step-by-step, the elements and procedures of social research are clearly and concisely described. This practical volume is an ideal text supplement for journalism courses and an easy-to-use reference tool for working journalists.

Public Opinion and the Communication of Consent

Author: Theodore Lewis Glasser
Publisher: Guilford Press
ISBN: 9780898624991
Format: PDF, Kindle
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Public Opinion and the Communication of Consent offers an unprecedented range of scholarly perspectives on the relationship between public opinion and communication. With contributions written from social-scientific, historical, critical and cultural traditions, the book illuminates the importance and richness of treating "public opinion" as a multifaceted concept.Written by leading thinkers in the field, some of the work's chapters offer state-of-the-art reviews of research findings, while others are scholarly treatises on some aspect of communication, public opinion, and society. Topics covered include: The nature and institutions of public opinion; the influence of media on public opinion; social and psychological contexts of public opinion; the role public opinion assessment plays in a democratic society.

Public Opinion and Democracy

Author: Slavko Splichal
Publisher: Hampton Press (NJ)
ISBN:
Format: PDF, ePub
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These essays examine the relationship between two concepts - public opinion and democracy - central to social and political theories. They deal with forms of political institutionalization of public opinion and the relationship between mass media, opinion polling and broader issues of democracy.