A Journalist s Guide to Public Opinion Polls

Author: Sheldon R. Gawiser
Publisher: Greenwood Publishing Group
ISBN: 9780275947224
Format: PDF, Kindle
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This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

The Voter s Guide to Election Polls

Author: Michael W. Traugott
Publisher: Rowman & Littlefield
ISBN: 9780742547179
Format: PDF, ePub, Docs
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For the fourth presidential election running, Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think what misreading the polls can do!

Political Polling in the Digital Age

Author: Robert K. Goidel
Publisher: LSU Press
ISBN: 0807137839
Format: PDF, Mobi
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In this collection of essays, contributors place recent developments in public-opinion polling, such as during the 2008 presidential election, into a broader historical context, examining how to construct accurate meanings from public-opinion surveys and analyzing the future of public-opinion polling.

In Defense Of Public Opinion Polling

Author: Kenneth F Warren
Publisher: Routledge
ISBN: 0429979533
Format: PDF, Docs
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A professional pollster argues that public opinion polling is good for American Democracy.. What do we really know about public opinion polls? Are they as flawed as conventional wisdom implies? How accurate are the polls, really? How can we spot a bad poll? Why do politicians and journalists have a love-hate relationship with polls? How do polls help us interpret history? Why has public opinion polling become so popular in other countries?In the 2000 national elections USD100 million was spent on campaign polling alone. A USD5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measuresfrom editorial cartoons to bumper stickerswe hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance? Or the Yankees chances for winning another World Series? Pollsters consult with jurists on the best venue for a controversial criminal trial. They advise car manufacturers on which paint colors to use for a new model. They guide city councils in how to divide public funding across competing priorities.Ken Warren closes this book with an especially candid report card on how 13 major pollsters fared in predicting the November 2000 presidential contest and how pollsters fared in making 136 projections in congressional and gubernatorial races across the United States. Despite the wild swings of the political season most pollsters were remarkably accurate in forecasting the results. Based on extensive interviews with major pollsters and a wide examination of current polling practices and results, In Defense of Public Opinion Polling argues strongly that well conducted scientific polls are not only accurate, but are valuable tools in understanding society and promoting its own best interests.

Election Polls the News Media and Democracy

Author: Paul J. Lavrakas
Publisher: Chatham House Pub
Format: PDF, Docs
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This is an introduction to modern polling. Focusing primarily on the 1996 US presidential election campaign, scholars and media pollsters address such topics as political campaigns, elections, voting behaviour and public opinion, as well as the news media's role in elections and democracy.

Public Opinion and Democracy

Author: Slavko Splichal
Publisher: Hampton Press (NJ)
Format: PDF, Mobi
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These essays examine the relationship between two concepts - public opinion and democracy - central to social and political theories. They deal with forms of political institutionalization of public opinion and the relationship between mass media, opinion polling and broader issues of democracy.

Opinion Polls and the Media

Author: C. Holtz-Bacha
Publisher: Springer
ISBN: 0230374956
Format: PDF, Docs
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A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches.