Ads Fads and Consumer Culture

Author: Arthur Asa Berger, San Francisco State University
Publisher: Rowman & Littlefield
ISBN: 1442241268
Format: PDF, Kindle
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Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

Ads Fads and Consumer Culture Advertisings Impact on American Character and Society

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467218200
Format: PDF
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Facts101 is your complete guide to Ads, Fads, and Consumer Culture , Advertisings Impact on American Character and Society. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Material Culture in America

Author: Helen Sheumaker
Publisher: ABC-CLIO
ISBN: 1576076474
Format: PDF, ePub
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Presents more than two hundred alphabetic entries that cover the history of American material culture, including such topics as adolescence, mourning, graphic design, Art Deco, and gay consumerism.

Visual Communication From Theory to Practice

Author: Jonathan Baldwin
Publisher: AVA Publishing
ISBN: 2940373094
Format: PDF, Docs
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Visual Communication presents a series of theoretical essays that explore themes in graphic design, and work from a number of designers in response to these themes.

Media and Left

Author:
Publisher: BRILL
ISBN: 9004272933
Format: PDF, ePub, Mobi
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This volume applies a critical lens to our understanding of how mass communication impacts our understanding of and potential for meaningful social change in the global political economy.

Clarity Cut and Culture

Author: Susan Falls
Publisher: NYU Press
ISBN: 1479834394
Format: PDF, Mobi
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Images of diamonds appear everywhere in American culture. And everyone who has a diamond has a story to tell about it. Our stories about diamonds not only reveal what we do with these tiny stones, but also suggest how we create value, meaning, and identity through our interactions with material culture in general. Things become meaningful through our interactions with them, but how do people go about making meaning? What can we learn from an ethnography about the production of identity, creation of kinship, and use of diamonds in understanding selves and social relationships? By what means do people positioned within a globalized political-economy and a compelling universe of advertising interact locally with these tiny polished rocks? This book draws on 12 months of fieldwork with diamond consumers in New York City as well as an analysis of the iconic De Beers campaign that promised romance, status, and glamour to anyone who bought a diamond to show that this thematic pool is just one resource among many that diamond owners draw upon to engage with their own stones. The volume highlights the important roles that memory, context, and circumstance also play in shaping how people interpret and then use objects in making personal worlds. It shows that besides operating as subjects in an ad-burdened universe, consumers are highly creative, idiosyncratic, and theatrical agents.