Advertising and Integrated Brand Promotion

Author: Thomas O'Guinn
Publisher: Cengage Learning
ISBN: 1337110213
Format: PDF, ePub, Mobi
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Readers place themselves in the midst of the fast-paced world of advertising with O'Guinn/Allen/Semenik/Close Scheinbaum's ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. Readers see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and graphic examples from today's most contemporary ads and exhibits. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book's focus on real advertising practice is reflected in content that follows the same process as an advertising agency. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising and Integrated Brand Promotion

Author: Thomas O'Guinn
Publisher: Cengage Learning
ISBN: 1337514233
Format: PDF, Mobi
Download Now
Readers place themselves in the midst of the fast-paced world of advertising with O'Guinn/Allen/Semenik/Close Scheinbaum's ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. Readers see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and graphic examples from today's most contemporary ads and exhibits. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book's focus on real advertising practice is reflected in content that follows the same process as an advertising agency. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising and Integrated Brand Promotion

Author: Thomas O’Guinn
Publisher: Cengage Learning
ISBN: 0538473320
Format: PDF, Kindle
Download Now
Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O’Guinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today’s most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising’s latest developments in today’s digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice, as the book’s contents follows the same process as an actual advertising agency. Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E, its accompanying videos, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising and Promotions

Author: Thomas C. O'Guinn
Publisher:
ISBN: 9780538479868
Format: PDF, Docs
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Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition from leading authors Semenik/Allen/O'Guinn. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success.A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice – as the book's contents follows the same process as an actual advertising agency.Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition its accompanying videos, and author-driven learning and teaching support.

Advertising and Promotion

Author: Chris Hackley
Publisher: SAGE
ISBN: 1526417723
Format: PDF, Kindle
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Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor’s manual, SAGE journal articles, links to further online resources and author Videos. The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Author: Terence A. Shimp
Publisher: Cengage Learning
ISBN: 1133709389
Format: PDF, ePub, Mobi
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Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Author: Terence Shimp
Publisher: Cengage Learning
ISBN: 0324321430
Format: PDF, ePub, Docs
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

PROMO 2

Author: Thomas C. O'Guinn
Publisher:
ISBN: 9781133627579
Format: PDF, Kindle
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Advertising and Integrated Brand Promotion

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1490278419
Format: PDF, ePub, Mobi
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Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.