Advertising

Author: Chris Wharton
Publisher: Routledge
ISBN: 1135043574
Format: PDF, ePub, Docs
Download Now
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Explorations in Critical Studies of Advertising

Author: James F. Hamilton
Publisher: Taylor & Francis
ISBN: 1317232984
Format: PDF, ePub, Docs
Download Now
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Media cultural Studies

Author: Rhonda Hammer
Publisher: Peter Lang
ISBN: 9780820495262
Format: PDF, ePub
Download Now
This anthology is designed to assist teachers and students in learning how to better understand and interpret our common culture and everyday life. With a focus on contemporary media, consumer, and digital culture, this book combines classic and original writings by both leading and rising scholars in the field. The chapters present key theories, concepts, and methodologies of critical cultural and media studies, as well as cutting-edge research into new media. Sections on teaching media/cultural studies and concrete case studies provide practical examples that illuminate contemporary culture, ranging from new forms of digital media and consumer culture to artifacts from TV and film, including Barbie and Big Macs, soap operas, Talk TV, Facebook, and YouTube. The lively articles show that media/cultural studies is an exciting and relevant arena, and this text should enable students and citizens to become informed readers and critics of their culture and society.

Critical Approaches to Care

Author: Chrissie Rogers
Publisher: Routledge
ISBN: 0415613299
Format: PDF, Mobi
Download Now
What does 'care' mean in contemporary society? How are caring relationships practised in different contexts? What resources do individuals and collectives draw upon in order to care for, care with and care about themselves and others? How do such relationships and practices relate to broader social processes? Care shapes people's everyday lives and relationships and caring relations and practices influence the economies of different societies. This interdisciplinary book takes a nuanced and context-sensitive approach to exploring caring relationships, identities and practices within and across a variety of cultural, familial, geographical and institutional arenas. Grounded in rich empirical research and discussing key theoretical, policy and practice debates, it provides important, yet often neglected, international and cross-cultural perspectives. It is divided into four sections covering: caring within educational institutions; caring amongst communities and networks; caring and families; and caring across the life-course. Contributing to broader theoretical, philosophical and moral debates associated with the ethics of care, citizenship, justice, relationality and entanglements of power, Critical Approaches to Care is an important work for students and academics studying caring and care work in the fields of health and social care, sociology, social policy, anthropology, education, human geography and politics.

The Advertising Handbook

Author: Helen Powell
Publisher: Routledge
ISBN: 1317192273
Format: PDF, Docs
Download Now
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

The Blueprint for Strategic Advertising

Author: Margo Berman
Publisher: Routledge
ISBN: 1317211626
Format: PDF, ePub, Docs
Download Now
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

Critical Approaches to Comics

Author: Matthew J. Smith
Publisher: Routledge
ISBN: 1136884734
Format: PDF, ePub, Docs
Download Now
Critical Approaches to Comics offers students a deeper understanding of the artistic and cultural significance of comic books and graphic novels by introducing key theories and critical methods for analyzing comics. Each chapter explains and then demonstrates a critical method or approach, which students can then apply to interrogate and critique the meanings and forms of comic books, graphic novels, and other sequential art. The authors introduce a wide range of critical perspectives on comics, including fandom, genre, intertextuality, adaptation, gender, narrative, formalism, visual culture, and much more. As the first comprehensive introduction to critical methods for studying comics, Critical Approaches to Comics is the ideal textbook for a variety of courses in comics studies. Contributors: Henry Jenkins, David Berona, Joseph Witek, Randy Duncan, Marc Singer, Pascal Lefevre, Andrei Molotiu, Jeff McLaughlin, Amy Kiste Nyberg, Christopher Murray, Mark Rogers, Ian Gordon, Stanford Carpenter, Matthew J. Smith, Brad J. Ricca, Peter Coogan, Leonard Rifas, Jennifer K. Stuller, Ana Merino, Mel Gibson, Jeffrey A. Brown, Brian Swafford

Critical Approaches to the Films of M Night Shyamalan

Author: J. Weinstock
Publisher: Springer
ISBN: 0230112099
Format: PDF, Docs
Download Now
Critical Approaches to the Films of M. Night Shyamalan represents the first serious academic engagement with auteur director M. Night Shyamalan and his work. The essays, including contributions from established film scholars David Sterritt, Murray Pomerance, Emmanuel Burdeau, R. Barton Palmer, Matt Hills, and Katherine Fowkes, explore the Hollywood blockbusters from The Sixth Sense to The Happening in terms of their themes, aesthetics, and marketing. Taken together, the collection recognizes and explores Shyamalan s "star status" and offers the concerted analysis that this cultural phenomenon requires.

Critical Approaches to Comparative Education

Author: F. Vavrus
Publisher: Springer
ISBN: 0230101763
Format: PDF, Mobi
Download Now
This book unites a dynamic group of scholars who examine linkages among local, national, and international levels of educational policy and practice.

Critical Approaches to Security

Author: Laura J. Shepherd
Publisher: Routledge
ISBN: 1135127999
Format: PDF, Mobi
Download Now
Focusing on critical approaches to security, this new textbook offers readers both an overview of the key theoretical perspectives and a variety of methodological techniques. With a careful explication of core concepts in each chapter and an introduction that traces the development of critical approaches to security, this textbook will encourage all those who engage with it to develop a curiosity about the study and practices of security politics. Challenging the assumptions of conventional theories and approaches, unsettling that which was previously taken for granted – these are among the ways in which such a curiosity works. Through its attention to the fact that, and the ways in which, security matters in global politics, this work will both pioneer new ways of studying security and acknowledge the noteworthy scholarship without which it could not have been thought. This textbook will be essential reading to advanced undergraduate and postgraduate students of critical security studies, and highly recommended to students of traditional security studies, International Relations and Politics.