Advertising Cultures

Author: Sean Nixon
Publisher: SAGE
ISBN: 9780761961987
Format: PDF, Mobi
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Advertising Cultures

Author: Sean Nixon
Publisher: SAGE
ISBN: 9780761961987
Format: PDF
Download Now
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Advertising

Author: Liz McFall
Publisher: SAGE
ISBN: 1446232484
Format: PDF, ePub
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

The Cultural Industries

Author: David Hesmondhalgh
Publisher: SAGE
ISBN: 9781412908085
Format: PDF, Mobi
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The Cultural Industries, Second Edition combines a political economy approach with the best aspects of cultural studies, sociology, communication studies, and social theory to provide an overview of the key debates surrounding cultural production. This new edition of Hesmondhalgh's clearly written, thoroughly argued overview of political-economic, organizational, technological, and cultural change represents yet another important intervention in research on cultural production.

Hard Sell

Author: Sean Nixon
Publisher: Oxford University Press
ISBN: 1526111179
Format: PDF, ePub, Mobi
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How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.

National Identity Popular Culture and Everyday Life

Author: Tim Edensor
Publisher: Bloomsbury Publishing
ISBN: 1350030287
Format: PDF, Kindle
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The Millennium Dome, Braveheart and Rolls Royce cars. How do cultural icons reproduce and transform a sense of national identity? How does national identity vary across time and space, how is it contested, and what has been the impact of globalization upon national identity and culture?This book examines how national identity is represented, performed, spatialized and materialized through popular culture and in everyday life. National identity is revealed to be inherent in the things we often take for granted - from landscapes and eating habits, to tourism, cinema and music. Our specific experience of car ownership and motoring can enhance a sense of belonging, whilst Hollywood blockbusters and national exhibitions provide contexts for the ongoing, and often contested, process of national identity formation. These and a wealth of other cultural forms and practices are explored, with examples drawn from Scotland, the UK as a whole, India and Mauritius. This book addresses the considerable neglect of popular cultures in recent studies of nationalism and contributes to debates on the relationship between 'high' and 'low' culture.

Taking a hard look

Author: Amanda Du Preez
Publisher: Cambridge Scholars Publishing
ISBN:
Format: PDF
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How is visual culture gendered? Can one refer to a move beyond gender in terms of a trans-gendered visual culture or are we still caught up in the same debilitating role models? How does one address the ever-increasing alienation between gender studies and the younger generation of students and scholars moving into higher education? What is the role of gender as interdisciplinary tool in the academic analysis of visual culture as it spans across several subjects, such as science, social work, technology, psychology, medicine, philosophy, sociology, engineering, communication, economics, religious studies, business management, anthropology, geography, historical studies, cultural and media studies, visual studies, art history and literature studies?.

Advertising and Reality

Author: Amir Hetsroni
Publisher: Bloomsbury Publishing USA
ISBN: 144111503X
Format: PDF, Docs
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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.