Advocacy

Author: John A. Daly
Publisher:
ISBN: 9780300188134
Format: PDF, ePub
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Offers advice, actions, and strategies for how to pitch a good idea to an influential group and gain their support.

If You Build It Will They Come

Author: Rob Adams
Publisher: John Wiley and Sons
ISBN: 9780470610589
Format: PDF, Mobi
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Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.

The Human Brand

Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 1118611314
Format: PDF, Docs
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Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind the choices we make and the brands we support.

Advocacy for Social Justice

Author: David Cohen
Publisher:
ISBN:
Format: PDF, Kindle
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Building civil society and nurturing democracy have become part of mainstream development discourse. But while some NGOs are taking the lead in this work, others still lack the skills needed to assume new roles in policy advocacy. Advocacy for Social Justice is a direct and interactive response to this growing need. The result of a major three-year collaboration between the Washington-based Advocacy Learning Institute and Oxfam America, this resource is the first comprehensive guide for worldwide advocates for social and economic justice. Intended for practitioners, trainers, teachers and students,it explores the elements of advocacy and offers a toolkit for taking action, comprehensive case studies, and hundreds of resource listings.

Corporate Community Relations

Author: Edmund M. Burke
Publisher: ABC-CLIO
ISBN: 9781567201925
Format: PDF, ePub
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Shows companies how to design strategies that position them as neighbors of choice in the communities in which they operate.

Community Conversations

Author: Paul Born
Publisher: BPS Books
ISBN: 1927483220
Format: PDF, Docs
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Communities around the world are entering a new era of community building. Whether improving economic conditions and reducing poverty, re-energizing citizens and social programs, reducing crime, or revitalizing a troubled neighborhood, they are engaging people from all sectors as never before to work together as equals to improve their quality of life. At the heart of this engagement are community conversations, in which common goals are embraced by a diverse array of people with different backgrounds and needs, and influencers are drawn from multiple sectors, including community organizations, the various levels of government, and businesses big and small. Full of informative and inspiring examples of collaboration, Community Conversations captures the essence of creating such conversations and offers ten practical techniques to host conversations in your community.

Nonprofits and Advocacy

Author: Robert J. Pekkanen
Publisher: JHU Press
ISBN: 1421413493
Format: PDF, Mobi
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When the Susan G. Komen foundation pulled funding for Planned Parenthood’s breast exam program, the public uproar brought new focus to the high political and economic stakes faced by nonprofit organizations. The missions of 501(c)(3) and 501(c)(4) organizations, political action committees, and now Super PACs have become blurred as issues of advocacy and political influence have become increasingly entangled. Questions abound: Should a nonprofit advocate for its mission and its constituents with a goal of affecting public policy? What are the limits of such advocacy work? Will such efforts fundamentally jeopardize nonprofit work? What can studies of nonprofit advocacy efforts reveal? Editors Robert J. Pekkanen, Steven Rathgeb Smith, and Yutaka Tsujinaka recognize the urgent need for relevant research and insight into these issues as direct and indirect government services are squeezed by federal cutbacks. Nonprofits and Advocacy defines advocacy and clarifies the differences among advocacy, lobbying, political activity, and education, as well as advocacy measurements. Providing original empirical data and innovative theoretical arguments, this comparative study is organized into two parts. The first part focuses on local and national dimensions of nonprofit advocacy, and the second part looks at organizational politics and strategies. The conclusion considers basic questions about nonprofit advocacy and seeks to draw lessons from research efforts and practice. Providing a critical look at the multidimensional roles and advocacy efforts of nonprofits, this volume will be valued by scholars, students, leaders, and activists—many of whom advocate for the interests of their organizations while delivering services to their organizations' constituents. The research is also relevant for policymakers involved in cross-sector public policy initiatives as they strive to provide more efficient public-private solutions to challenging governance issues.

Advocacy and Policy Change Evaluation

Author: Annette Gardner
Publisher: Stanford University Press
ISBN: 1503602338
Format: PDF, Kindle
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This is the first book-length treatment of the concepts, designs, methods, and tools needed to conduct effective advocacy and policy change evaluations. By integrating insights from different disciplines, Part I provides a conceptual foundation for navigating advocacy tactics within today's turbulent policy landscape. Part II offers recommendations for developing appropriate evaluation designs and working with unique advocacy and policy change–oriented instruments. Part III turns toward opportunities and challenges in this growing field. In addition to describing actual designs and measures, the chapters includes suggestions for addressing the specific challenges of working in a policy setting, such as a long time horizon for achieving meaningful change. To illuminate and advance this area of evaluation practice, the authors draw on over 30 years of evaluation experience; collective wisdom based on a new, large-scale survey of evaluators in the field; and in-depth case studies on diverse issues—from the environment, to public health, to human rights. Ideal for evaluators, change makers, and funders, this book is the definitive guide to advocacy and policy change evaluation.

Phase Behavior of Petroleum Reservoir Fluids Second Edition

Author: Karen Schou Pedersen
Publisher: CRC Press
ISBN: 1439852278
Format: PDF
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Developed in conjunction with several oil companies using experimental data for real reservoir fluids, Phase Behavior of Petroleum Reservoir Fluids introduces industry standard methods for modeling the phase behavior of petroleum reservoir fluids at different stages in the process. Keeping mathematics to a minimum, this book discusses sampling, characterization, compositional analyses, and equations of state used to simulate various pressure–volume–temperature (PVT) properties of reservoir fluids. Featuring new figures, references, and updates throughout, this Second Edition: Adds simulation results for PVT data obtained with the PC-SAFT equation Describes routine and EOR PVT experiments with enhanced procedural detail Expands coverage of sampling, compositional analyses, and measurement of PVT data Phase Behavior of Petroleum Reservoir Fluids, Second Edition supplies a solid understanding of the phase behavior of the various fluids present in a petroleum reservoir, providing practical knowledge essential for achieving optimal design and cost-effective operations in a petroleum processing plant.