Air Wars

Author: Darrell M. West
Publisher: CQ Press
ISBN: 1506329829
Format: PDF, Kindle
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Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates’ use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.

Air Wars Television Advertising In Election Campaigns 1952 2008 5th Edition

Author: Darrell M West
Publisher: CQ Press
ISBN: 9780872897786
Format: PDF, Mobi
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In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following advertising’s evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by them. Taking into account new data and the 2008 campaigns, every chapter has been thoroughly revised and updated. Placing the use of advertising and mass media in historical context, West offers significant updates, including: - the face-off between Obama and McCain in the general election; - case studies of ad appeals during presidential and Senate campaigns; - advertising strategies from the dramatic nomination fight between Clinton and Obama; - advertising in congressional elections; material on ad buys, issue-advocacy advertising, and content analyses of campaign ads; and - ad stills aired during the 2008 elections.

Civic Hope

Author: Rodrick P. Hart
Publisher: Cambridge University Press
ISBN: 1108422640
Format: PDF, ePub, Docs
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Based on a highly original analysis of 10,000 letters to the editor from 1948 through the present, Civic Hope is the most capacious history to date of what ordinary Americans think about politics and how they engage in argument.

The Dynamics of Political Communication

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136294600
Format: PDF, ePub
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

Air Wars

Author: Darrell M. West
Publisher:
ISBN: 9781506329833
Format: PDF, ePub, Docs
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Tracing the evolution of political advertising from 1952 through the 2016 elections, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars. This book includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates' use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.

Mass Media and American Politics

Author: Doris A. Graber
Publisher: CQ Press
ISBN: 1506340245
Format: PDF, ePub, Mobi
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This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard.

The Positive Case for Negative Campaigning

Author: Kyle Mattes
Publisher: University of Chicago Press
ISBN: 022620233X
Format: PDF, Kindle
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Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive treatment of negative campaigning to date, The Positive Case for Negative Campaigning uses models, surveys, and experiments to show that much of the seeming dislike of negative campaigning can be explained by the way survey questions have been worded. By failing to distinguish between baseless and credible attacks, surveys fail to capture differences in voters’ receptivity. Voters’ responses, the authors argue, vary greatly and can be better explained by the content and believability of the ads than by whether the ads are negative. Mattes and Redlawsk continue on to establish how voters make use of negative information and why it is necessary. Many voters are politically naïve and unlikely to make inferences about candidates’ positions or traits, so the ability of candidates to go on the attack and focus explicitly on information that would not otherwise be available is crucial to voter education.

Political Advertising in the United States

Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 0429977905
Format: PDF
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Political advertising is as important as ever?ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how ?big data? has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

The Road to the White House 2016

Author: Stephen J. Wayne
Publisher: Cengage Learning
ISBN: 1305537505
Format: PDF, ePub, Docs
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THE ROAD TO THE WHITE HOUSE 2016 discusses the legal, political, and financial framework in which the presidential election occurs; the process by which the parties nominate their standard bearers and position themselves for the general election; the strategies, tactics, and operations of the presidential campaigns; the news media's role; and the attitudes, opinions, and decisions of the voters and what those decisions augur for policy and government once the election is over. This edition emphasizes the changes that have revolutionized electoral politics in recent years, including the flood of money to and from Super PACs, instantaneous communications, digital campaigning, and microtargeting messaging. It also offers updates and insights on topics pertinent to every presidential election, such as the nomination and Electoral College systems, news coverage, television debates, political commercials, partisan appeals, voting patterns, and election forecasts, polls, and analysis. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

News

Author: W. Lance Bennett
Publisher: Addison-Wesley Longman
ISBN: 9780205082414
Format: PDF, Kindle
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Updated in a new 9th Edition, News: The Politics of Illusion, by W. Lance Bennett discusses and analyzes the dramatic shifts in news consumption and creation that have both ended and begun new eras of journalism in our time. How well does the news, as the core of the national political information system, serve the needs of democracy? In exploring this core question, this book examines both how political actors work their messages into the news and how journalists and news organizations report the news.