Air Words

Author: John Hewitt
Publisher: Oxford University Press, USA
ISBN: 9780199760039
Format: PDF, Kindle
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Praised by both students and journalists for its no-nonsense instructional approach, accessible writing style, and extensive supply of practical exercises,Air Wordsis a comprehensive newswriting text that is designed to help students learn the fundamental sentence structure and grammar required to write for broadcast news. It is carefully designed to guide students through a progression of news situations, from a simple lead story to a complex remote video field report. The fourth edition brings the book up to date with numerous changes that have occurred in the last decade of broadcast journalism. NEW TO THIS EDITION: · Revised and expanded chapters that: - survey the integration of online, smart phone, e-tablet and social media for presentation - explore social media's important ethical and legal quandaries - introduce comprehensive producing strategies that consider broadcast, online, and mobile devices ·A new focus on multimedia journalismand convergence skills (broadcast and new media) ·20 new and several reworked exercisesthat are ideal for class and group projects ·A new chapterconcentrating on visual sequences and their logic ·A companion website(www.oup.com/us/hewitt) that features a new Instructor's Manual with solutions to the book's exercises and additional exercises for students ·New graphicsemphasizing workbook mastery learning and methodology

Air Words Writing for Broadcast News

Author: John Hewitt
Publisher: McGraw-Hill Education
ISBN: 9780767427142
Format: PDF, Mobi
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Airwords is a hands-on workbook with numerous exercises and writing examples that focuses on developing writing skills for broadcast news.

Better Broadcast Writing Better Broadcast News

Author: Greg Dobbs
Publisher: CRC Press
ISBN: 1317349903
Format: PDF, Kindle
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Better Broadcast Writing, Better Broadcast News teaches students how to write with the conversational simplicity required for radio and TV. This text draws on the Emmy Award-winning author's decades of professional experience in broadcast journalism. In addition to writing, the text also discusses the other elements that make up a good story--producing, reporting, shooting, editing, and ethics. The author's real-world perspective conveys the excitement of a career in journalism.

Becoming a Public Relations Writer

Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1317302982
Format: PDF
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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Beyond Powerful Radio

Author: Valerie Geller
Publisher: CRC Press
ISBN: 1136023941
Format: PDF, ePub, Docs
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Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. For ordering purposes, Instructor Manual ISBN is 9780240522678.

Broadcast News

Author: Mitchell Stephens
Publisher: Wadsworth Publishing Company
ISBN: 9780534595708
Format: PDF, ePub, Mobi
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Enhance your understanding of broadcast journalism with BROADCAST NEWS with InfoTrac ! With coverage of every aspect of broadcast journalism, including writing, reporting, and production, this best-selling communication provides you with the tools you need to succeed. Clear and well-organized discussions and explanations, suggestions from professional journalists, and actual, real-world examples are just a few of the features that make learning easy.

Funding Journalism in the Digital Age

Author: Jeff Kaye
Publisher: Peter Lang
ISBN: 9781433106859
Format: PDF, ePub, Mobi
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The news media play a vital role in keeping the public informed and maintaining democratic processes. But that essential function has come under threat as emerging technologies and changing social trends, sped up by global economic turmoil, have disrupted traditional business models and practices, creating a financial crisis. Quality journalism is expensive to produce – so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry as it makes the transition from print and broadcast distribution to primarily digital platforms. The authors bring widespread international journalism experience to provide a global perspective on how news organizations are evolving, investigating innovative commercial projects in the United States, United Kingdom, Australia, Norway, South Korea, Singapore and elsewhere.

Writing and Producing Television News

Author: Eric K. Gormly
Publisher: Wiley-Blackwell
ISBN: 9780813812991
Format: PDF, ePub
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The single universal bit of advice that working journalists give students is "learn to write well". Solid writing is the key to any successful and solid broadcast news operation. In Writing and Producing Television News, Second Edition author Eric Gormly uses contemporary news events as an engaging backdrop to teach students the fundamentals of writing news for television and cable. Author Gormly draws on his extensive background as a television journalist to explain how real newsrooms work. The text reviews basic grammar, introduces students to industry-specific terminology and the particular rules for TV newswriting, appraises the basics of a television news story, and reveals how television writing differs from writing for other media. The core of the book develops various story formats, and gives step-by-step instruction on how to transform basic information into properly scripted, solid stories. Included in this edition are the latest in script formatting; an in-depth look at new writing styles; interviews with and observations of working journalists from major television markets; an expanded chapter detailing the process of producing a television newscast; and up-to-date information about applying for jobs and internships in today's television marketplace. Newly expanded, packed with student exercises for hands-on learning, and fully illustrated with photos, line drawings, and charts, Writing and Producing Television News, Second Edition prepares students to perform from the moment they hit the newsroom.

Copywriting for the Electronic Media

Author: Milan D. Meeske
Publisher: Wadsworth Publishing Company
ISBN: 9780495411178
Format: PDF, Mobi
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COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

How to Write Short

Author: Roy Peter Clark
Publisher: Little, Brown
ISBN: 031620434X
Format: PDF, ePub, Mobi
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America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters.