Airline Visual Identity

Author: M. C. Huhne
Publisher: Callisto Pub Gmbh
ISBN: 9783981655001
Format: PDF, ePub, Docs
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Airline Visual Identity 1945-1975 is a series of concise and well researched case studies focusing on selected time segments in the corporate design histories of the world's greatest airlines. It provides unique insight into the design and advertising methods of an era when airlines were considered the most glamorous business sector and quality was the main criterion for selecting a flight. The airlines' visual identities were forged by some of the best creative minds of the time: designers like Ivan Chermayeff, Otl Aicher, Massimo Vignelli or Academy Award winner Saul Bass, as well as advertising luminaries like Mary Wells Lawrence. The book illustrates the shift from traditional methods of corporate design and advertisement to comprehensive modern identity programs that were generally introduced in the 1960's and early 1970's.

Airline Visual Identity 1945 1975

Author: Matthias C. Hhne
Publisher:
ISBN: 9783981655025
Format: PDF, ePub, Docs
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The successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 (2014) has received fine reviews in the most influential media around the world. Possibly no other publication in recent years has been produced with such technical sophistication. To reproduce all original works of art as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern printing technology which now presented in a hand-crafted collector's case. The book carefully curates the work of prestigious designers and advertising icons, taking the reader back in time to witness the glamorous days of the airline industry. It reproduces the best examples of commercial art from the period to give the reader a museum-like experience. Conceived by some of the best creative minds of the time, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan May Wells Lawrence, the designs found in the book illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs, a development which is characteristic of the 1960 s."

Pan Am History Design Identity

Author: M. C. Huhne
Publisher: Callisto Publishers Gmbh
ISBN: 9783981655056
Format: PDF, ePub, Mobi
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Pan Am: History, Design & Identity is a captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionized air travel despite innumerable technical, political and organizational obstacles. From modest beginnings in the late 1920 s, Pan am developed into the world s best known airline company and served as an ambassador of American values and leadership. No other company has had a comparable influence on the airline industry, continually finding solutions for problems considered insolvable by others. Pan Am s rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. This book takes the reader on a journey into the elite world of early air travel and into the jet age when a plane ticket became affordable for the general public and mass tourism took off. The blue globe symbol, developed in the mid 1950 s, gained fame around the world. An icon and legend, it has remained in our collective visual memory down to the present day. The author explores the astonishing complexity of the company and its founder, Juan Trippe. A less known fact is that Pan Am for more than a decade built and operated the largest airline in China. Moreover, it founded Intercontinental Hotels, which today has become the world s largest hotel group. As a preeminent pioneer of global hotel operations, the company boasted an intricate and highly remarkable architectural and graphic design concept. Numerous images in this book have never been published. Great care was taken not only in developing a spell-binding visual storyline to complement the text, but also in reproducing and digitally restoring all images as accurately as possible. The book is a tribute to one of the most important companies of the 20th century and to its visionary founder. In the Premium Edition, additional care was devoted to reproduce all images true to the originals: in many instances specials Pantone colors, including gold and silver, were used to go beyond the already extremely high quality criteria of the books Standard Edition."

Airline

Author: Keith Lovegrove
Publisher: Laurence King Publishing
ISBN: 9781856692052
Format: PDF, Kindle
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This work celebrates the culture of air travel, from plane interiors and airline branding, to food and fashion. The book charts the development of all aspects of international air travel both, elegant and chic, kitsch and vulgar.

Mapping the Airways

Author: Paul Jarvis
Publisher: Amberley Publishing Limited
ISBN: 1445654652
Format: PDF, Docs
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Explore the integral part that maps have to play in the fascinating history of air travel.

Now Boarding

Author: Donald Albrecht
Publisher: Scala Books
ISBN: 9781857597684
Format: PDF, ePub, Docs
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An accessible mix of academic commentary and playful exploration featuring the architecturally innovative designs of the award-winning firm Fentress Architects.

Popular Culture in the Age of White Flight

Author: Eric Avila
Publisher: Univ of California Press
ISBN: 0520248112
Format: PDF, ePub
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"In Popular Culture in the Age of White Flight, Eric Avila offers a unique argument about the restructuring of urban space in the two decades following World War II and the role played by new suburban spaces in dramatically transforming the political culture of the United States. Avila's work helps us see how and why the postwar suburb produced the political culture of 'balanced budget conservatism' that is now the dominant force in politics, how the eclipse of the New Deal since the 1970s represents not only a change of views but also an alteration of spaces."—George Lipsitz, author of The Possessive Investment in Whiteness

Otl Aicher

Author: Markus Rathgeb
Publisher: Phaidon Press
ISBN: 9780714869384
Format: PDF, Kindle
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German designer and educator, Otl Aicher, was a pioneer of twentieth century graphic design, renowned for creating visual identities for numerous corporations (including Lufthansa, FSB, and ERCO) and his work on symbol systems. Aicher, inspired by his design system for the Munich Olympics in 1972, worked for over twenty years to create a completely visual language and is often referred to as the “father of modern pictograms.” Born after World War I and raised during the takeover of the Nazi party in Germany, Aicher often used design as a method of political resistance and tool of social equality. He is known as much for his design philosophies as his completed work. He educated a generation future designers at the Hochschule für Gestaltung (HfG) in Ulm, Germany, the school he helped found in the 1950s and 60s. Late in life, Aicher collaborated repeatedly with British architect Norman Foster on designs for public buildings, integrating his interest in design with public planning. Aicher died in a car crash in 1991.

Gravity s Rainbow

Author: Thomas Pynchon
Publisher: Penguin
ISBN: 1101594659
Format: PDF, Docs
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Winner of the 1974 National Book Award “A screaming comes across the sky. . .” A few months after the Germans’ secret V-2 rocket bombs begin falling on London, British Intelligence discovers that a map of the city pinpointing the sexual conquests of one Lieutenant Tyrone Slothrop, U.S. Army, corresponds identically to a map showing the V-2 impact sites. The implications of this discovery will launch Slothrop on an amazing journey across war-torn Europe, fleeing an international cabal of military-industrial superpowers, in search of the mysterious Rocket 00000, through a wildly comic extravaganza that has been hailed in The New Republic as “the most profound and accomplished American novel since the end of World War II.”