Becoming a Public Relations Writer

Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1317302974
Format: PDF, Mobi
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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Strategic Planning for Public Relations

Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1351983377
Format: PDF, ePub, Docs
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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.

The IABC Handbook of Organizational Communication

Author: Tamara Gillis
Publisher: John Wiley & Sons
ISBN: 9781118016350
Format: PDF, Mobi
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Praise for The IABC Handbook of Organizational Communication "Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication."—John Deveney, ABC, APR, president, Deveney Communication "Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide."—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University "It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right."—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon "All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication."—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College

Becoming a Public Relations Writer Instructor s Manual

Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1135466343
Format: PDF
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Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.

How to Become a Grant Writing Consultant

Author: Beverly A. Browning
Publisher: Bev Browning
ISBN: 9780967107349
Format: PDF, Mobi
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What?s changed from the first edition of this book? More chapters! Clearly defined ?how to? steps! Tons of updated resources and Websites! Guidance in self-publishing, developing a newsletter, developing workshops and becoming a presenter! Information about interning with Dr. Bev and the importance of networking with other grant professionals and continuing education!In the first book, I assumed anyone purchasing the book would be an experienced grant writer. However, ongoing feedback from book readers helped me to realize that many purchasers of the book had no experience in writing grant proposals. In this second edition of How to Become a Grant Writing Consultant, I begin in Chapter 1 with How to Learn the Process of Grant Writing and guide non-grant writers with some basic definitions and point you to Websites and books (yes, I always endorse my own books) to learn the process of grant writing. You can find books by other authors on your own.Once you learn the process of how to write grant proposals, in Chapter 2, I help you understand the steps it takes to transition from being an employee (a grant writer for someone else) to starting your own home-based grant writing consulting business. In Chapter 3, you will learn how to structure your new consulting business. Chapter 4 guides you through the basics of logistically setting up a new business in your home environment.In Chapter 5, I give you a menu of possible services to offer prospective clients and discuss cash flow strategies. Chapter 6 covers the most important information, how to set your fees! If you?re wondering how to develop your first business contract and other handy templates, Chapter 7 covers these critical new business essentials.In Chapter 8, you will learn how to develop marketing tools or documents to promote your new business services. Worried about how to find clients, Chapter 9 shows you how to find potential clients. Once you have landed your first contract, Chapter 10 guides you on how and where to start with a new client.In Chapter 11, I tell you how to become an expert, building a track record and using my age-old formula for determining your funding success rate?a critical marketing tool. Chapter 12 gives you the ?inside scoop? on how to manage multiple projects?to increase your cash flow. If you follow all of my advice in the first 12 chapters, you will surely need Chapter 13 where I tell you how to expand your business and staff (hire others to help you).In Chapter 14, I talk opening and honestly with you about how to self-publish?what it takes to write and publish your own books. A lot of criticism in my first ?How To? book came from readers who had no clue on how to start their own newsletter. Well, in Chapter 15, I give you Websites and insider clues on how to determine your target readers and setup your own newsletter. In Chapter 16, I share with you how to develop workshop titles, create curriculum, and find opportunities to present?for pay!In Chapter 17, I give you an overview of my tuition-based internship program and tell you how to become one of my coveted and well-trained interns, whether you need my mentoring in writing more winning grant proposals or in starting up your new grant writing consulting business, I CAN help you! In my last chapter, Chapter 18, I talk to you about the importance of networking with other grant professionals and share experiences from my own professional affiliations.This book is not a rewrite of my first edition, it?s an entirely new book?with fresh ideas, timely tips, and lots of virtual ?hand holding? to start you on the road to professional fulfillment and financial success!One final word, my intent in this book is not to tell you the ?only? way or the ?best way?, but rather to present general information and allow you to make your own decisions for your new business. The approach I want you to take when reading this Second Edition is to: Read, Decide for Yourself, Take Action.

Writing for the Mass Media

Author: James G. Stovall
Publisher: Pearson
ISBN: 0134010523
Format: PDF, Mobi
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REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Rules for Writers

Author: Diana Hacker
Publisher: Macmillan
ISBN: 0312647360
Format: PDF, ePub, Docs
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Offers advice on the writing process, with information on clarity, grammar, punctuation, mechanics, document design, research, MLA style, APA style, and the challenges of multilingual writers.

Making It in the Art World

Author: Brainard Carey
Publisher: Skyhorse Publishing, Inc.
ISBN: 1621533816
Format: PDF, Mobi
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Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career. Topics include how to evaluate your own work, how to submit art, how to present work to the public, how to avoid distractions in the studio, and much more.

Contemporary Editing

Author: Cecilia Friend
Publisher: Routledge
ISBN: 1135941343
Format: PDF, Kindle
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Contemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook.

Public Financial Management and Its Emerging Architecture

Author: Mr. M. Cangiano
Publisher: International Monetary Fund
ISBN: 147551221X
Format: PDF, ePub, Docs
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The first two decades of the twenty-first century have witnessed an influx of innovations and reforms in public financial management. The current wave of reforms is markedly different from those in the past, owing to the sheer number of innovations, their widespread adoption, and the sense that they add up to a fundamental change in the way governments manage public money. This book takes stock of the most important innovations that have emerged over the past two decades, including fiscal responsibility legislation, fiscal rules, medium-term budget frameworks, fiscal councils, fiscal risk management techniques, performance budgeting, and accrual reporting and accounting. Not merely a handbook or manual describing practices in the field, the volume instead poses critical questions about innovations; the issues and challenges that have appeared along the way, including those associated with the global economic crisis; and how the ground can be prepared for the next generation of public financial management reforms. Watch Video of Book Launch