Becoming a Public Relations Writer

Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1317302974
Format: PDF, ePub
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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Strategic Planning for Public Relations

Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1351983377
Format: PDF, ePub, Docs
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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.

Public Relations Writing Worktext

Author: Joseph M. Zappala
Publisher: Routledge
ISBN: 1135231583
Format: PDF, Kindle
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Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities. Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates include: increased focus on writing for the web, blogs, and electronic media, including information on writing social media releases and a new chapter entitled "New and Social Media" a new planning outline to help writers develop more effective messages expanded checklists for writers to reference when working on assignments additional examples of effective public relations writing by leading companies in a variety of organizational settings, including Mattel, UPS, Burger King, Sara Lee, Xerox, Frito-Lay, and many more new assignments based on topics, issues and problems that public relations professionals in all sectors face today restructured content for improved writing flow and consistency full instructor manual available at www.routledge.com/textbooks/zappala Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.

The IABC Handbook of Organizational Communication

Author: Tamara Gillis
Publisher: John Wiley & Sons
ISBN: 9781118016350
Format: PDF
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Praise for The IABC Handbook of Organizational Communication "Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication."—John Deveney, ABC, APR, president, Deveney Communication "Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide."—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University "It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right."—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon "All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication."—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College

Public Relations Writing Form Style

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 1133169236
Format: PDF, ePub
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PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the Ninth Edition features a writing for select publics section that covers the types of writing assignments students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, (both online and print), and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Encyclopedia of Public Relations

Author: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1452276226
Format: PDF, Docs
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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Brand Journalism

Author: Andy Bull
Publisher: Routledge
ISBN: 1136185984
Format: PDF, ePub, Mobi
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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Writing for the Mass Media

Author: James G. Stovall
Publisher: Pearson
ISBN: 0134010523
Format: PDF, Docs
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REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

How the World Changed Social Media

Author: Daniel Miller
Publisher: UCL Press
ISBN: 1910634476
Format: PDF, ePub
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences

How to Become a Grant Writing Consultant

Author: Beverly A. Browning
Publisher: Bev Browning
ISBN: 9780967107349
Format: PDF, Kindle
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What?s changed from the first edition of this book? More chapters! Clearly defined ?how to? steps! Tons of updated resources and Websites! Guidance in self-publishing, developing a newsletter, developing workshops and becoming a presenter! Information about interning with Dr. Bev and the importance of networking with other grant professionals and continuing education!In the first book, I assumed anyone purchasing the book would be an experienced grant writer. However, ongoing feedback from book readers helped me to realize that many purchasers of the book had no experience in writing grant proposals. In this second edition of How to Become a Grant Writing Consultant, I begin in Chapter 1 with How to Learn the Process of Grant Writing and guide non-grant writers with some basic definitions and point you to Websites and books (yes, I always endorse my own books) to learn the process of grant writing. You can find books by other authors on your own.Once you learn the process of how to write grant proposals, in Chapter 2, I help you understand the steps it takes to transition from being an employee (a grant writer for someone else) to starting your own home-based grant writing consulting business. In Chapter 3, you will learn how to structure your new consulting business. Chapter 4 guides you through the basics of logistically setting up a new business in your home environment.In Chapter 5, I give you a menu of possible services to offer prospective clients and discuss cash flow strategies. Chapter 6 covers the most important information, how to set your fees! If you?re wondering how to develop your first business contract and other handy templates, Chapter 7 covers these critical new business essentials.In Chapter 8, you will learn how to develop marketing tools or documents to promote your new business services. Worried about how to find clients, Chapter 9 shows you how to find potential clients. Once you have landed your first contract, Chapter 10 guides you on how and where to start with a new client.In Chapter 11, I tell you how to become an expert, building a track record and using my age-old formula for determining your funding success rate?a critical marketing tool. Chapter 12 gives you the ?inside scoop? on how to manage multiple projects?to increase your cash flow. If you follow all of my advice in the first 12 chapters, you will surely need Chapter 13 where I tell you how to expand your business and staff (hire others to help you).In Chapter 14, I talk opening and honestly with you about how to self-publish?what it takes to write and publish your own books. A lot of criticism in my first ?How To? book came from readers who had no clue on how to start their own newsletter. Well, in Chapter 15, I give you Websites and insider clues on how to determine your target readers and setup your own newsletter. In Chapter 16, I share with you how to develop workshop titles, create curriculum, and find opportunities to present?for pay!In Chapter 17, I give you an overview of my tuition-based internship program and tell you how to become one of my coveted and well-trained interns, whether you need my mentoring in writing more winning grant proposals or in starting up your new grant writing consulting business, I CAN help you! In my last chapter, Chapter 18, I talk to you about the importance of networking with other grant professionals and share experiences from my own professional affiliations.This book is not a rewrite of my first edition, it?s an entirely new book?with fresh ideas, timely tips, and lots of virtual ?hand holding? to start you on the road to professional fulfillment and financial success!One final word, my intent in this book is not to tell you the ?only? way or the ?best way?, but rather to present general information and allow you to make your own decisions for your new business. The approach I want you to take when reading this Second Edition is to: Read, Decide for Yourself, Take Action.