Best Worst Scaling

Author: Jordan J. Louviere
Publisher: Cambridge University Press
ISBN: 1107043158
Format: PDF, Mobi
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First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.

Consumer Driven Innovation in Food and Personal Care Products

Author: S R Jaeger
Publisher: Elsevier
ISBN: 1845699971
Format: PDF, Docs
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Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD

Social Ecological Restoration in Paddy Dominated Landscapes

Author: Nisikawa Usio
Publisher: Springer
ISBN: 4431553304
Format: PDF, ePub, Docs
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With a focus on environmentally friendly rice farming, this unique book integrates both ecosystem and human dimensions of ecological restoration to provide strategies to promote sustainable agriculture and rural development. Paddy fields have multiple functions beyond their role of producing rice: They serve as refuge habitats for a range of wildlife that once inhabited floodplain wetlands and contain a number of unique and threatened aquatic species. They also provide various ecosystem services for regional communities such as water retention, erosion control, flood control, fish culture, and educational opportunities. However, rice paddies are threatened worldwide due to the modernization of agriculture and abandonment of farmland caused by depopulation and the aging of rural communities. Therefore, multiple ecological and sociological aspects must be considered in the ecological restoration of paddy fields. This book aims to do so by incorporating various disciplines of natural and social sciences. Strategies for sustainable agriculture are reviewed, including financial incentives for farmers and the use of flagship wildlife species such as the crested ibis (toki) to promote ecological restoration. With the increasing popularity of environmentally friendly rice farming in parts of Asia and the western United States, this book offers model cases for sustainable management of paddy-dominated landscapes.

Brand Extension

Author: Christina Mehnert
Publisher:
ISBN:
Format: PDF, Docs
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Thesis (M.Mark.(Hons.)) -- Griffith University, 2011.

International and Cross Cultural Business Research

Author: Jean-Claude Usunier
Publisher: SAGE
ISBN: 1526414414
Format: PDF, Kindle
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Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business. Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

Applied Studies in Climate Adaptation

Author: Jean P. Palutikof
Publisher: John Wiley & Sons
ISBN: 111884503X
Format: PDF, Mobi
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The book advances knowledge about climate change adaptation practices through a series of case studies. It presents important evidence about adaptation practices in agriculture, businesses, the coastal zone, community services, disaster management, ecosystems, indigneous populations, and settlements and infrastructure. In addition to 38 case studies across these sectors, the book contains horizon-scoping essays from international experts in adaptation research, including Hallie Eakin, Susanne Moser, Jonathon Overpeck, Bill Solecki, and Gary Yohe. Australia’s social-ecological systems have a long history of adapting to climate variability and change, and in recent decades has been a world-leader in implementing and researching adaptation, making this book of universal relevance to all those working to adapt our environment and societies to climate change.

Stated Preference Methods Using R

Author: Hideo Aizaki
Publisher: CRC Press
ISBN: 143989048X
Format: PDF, Docs
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Stated Preference Methods Using R explains how to use stated preference (SP) methods, which are a family of survey methods, to measure people’s preferences based on decision making in hypothetical choice situations. Along with giving introductory explanations of the methods, the book collates information on existing R functions and packages as well as those prepared by the authors. It focuses on core SP methods, including contingent valuation (CV), discrete choice experiments (DCEs), and best–worst scaling (BWS). Several example data sets illustrate empirical applications of each method with R. Examples of CV draw on data from well-known environmental valuation studies, such as the Exxon Valdez oil spill in Alaska. To explain DCEs, the authors use synthetic data sets related to food marketing and environmental valuation. The examples illustrating BWS address valuing agro-environmental and food issues. All the example data sets and code are available on the authors’ website, CRAN, and R-Forge, allowing readers to easily reproduce working examples. Although the examples focus on agricultural and environmental economics, they provide beginners with a good foundation to apply SP methods in other fields. Statisticians, empirical researchers, and advanced students can use the book to conduct applied research of SP methods in economics and market research. The book is also suitable as a primary text or supplemental reading in an introductory-level, hands-on course.

Handbook of Choice Modelling

Author: Stephane Hess
Publisher: Edward Elgar Publishing
ISBN: 1781003157
Format: PDF, Mobi
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The Handbook of Choice Modelling, composed of contributions from senior figures in the field, summarizes the essential analytical techniques and discusses the key current research issues. The book opens with Nobel Laureate Daniel McFadden calling for d