Best Worst Scaling

Author: Jordan J. Louviere
Publisher: Cambridge University Press
ISBN: 1107043158
Format: PDF, ePub
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First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.

Brand Extension

Author: Christina Mehnert
Publisher:
ISBN:
Format: PDF
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Thesis (M.Mark.(Hons.)) -- Griffith University, 2011.

Social Ecological Restoration in Paddy Dominated Landscapes

Author: Nisikawa Usio
Publisher: Springer
ISBN: 4431553304
Format: PDF, Docs
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With a focus on environmentally friendly rice farming, this unique book integrates both ecosystem and human dimensions of ecological restoration to provide strategies to promote sustainable agriculture and rural development. Paddy fields have multiple functions beyond their role of producing rice: They serve as refuge habitats for a range of wildlife that once inhabited floodplain wetlands and contain a number of unique and threatened aquatic species. They also provide various ecosystem services for regional communities such as water retention, erosion control, flood control, fish culture, and educational opportunities. However, rice paddies are threatened worldwide due to the modernization of agriculture and abandonment of farmland caused by depopulation and the aging of rural communities. Therefore, multiple ecological and sociological aspects must be considered in the ecological restoration of paddy fields. This book aims to do so by incorporating various disciplines of natural and social sciences. Strategies for sustainable agriculture are reviewed, including financial incentives for farmers and the use of flagship wildlife species such as the crested ibis (toki) to promote ecological restoration. With the increasing popularity of environmentally friendly rice farming in parts of Asia and the western United States, this book offers model cases for sustainable management of paddy-dominated landscapes.

Consumer Driven Innovation in Food and Personal Care Products

Author: S R Jaeger
Publisher: Elsevier
ISBN: 1845699971
Format: PDF, Mobi
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Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD

Scaling Up Excellence

Author: Robert I. Sutton
Publisher: Crown Business
ISBN: 0385347030
Format: PDF, Mobi
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Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.

Stated Preference Methods Using R

Author: Hideo Aizaki
Publisher: CRC Press
ISBN: 1439890471
Format: PDF, ePub, Mobi
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Stated Preference Methods Using R explains how to use stated preference (SP) methods, which are a family of survey methods, to measure people’s preferences based on decision making in hypothetical choice situations. Along with giving introductory explanations of the methods, the book collates information on existing R functions and packages as well as those prepared by the authors. It focuses on core SP methods, including contingent valuation (CV), discrete choice experiments (DCEs), and best–worst scaling (BWS). Several example data sets illustrate empirical applications of each method with R. Examples of CV draw on data from well-known environmental valuation studies, such as the Exxon Valdez oil spill in Alaska. To explain DCEs, the authors use synthetic data sets related to food marketing and environmental valuation. The examples illustrating BWS address valuing agro-environmental and food issues. All the example data sets and code are available on the authors’ website, CRAN, and R-Forge, allowing readers to easily reproduce working examples. Although the examples focus on agricultural and environmental economics, they provide beginners with a good foundation to apply SP methods in other fields. Statisticians, empirical researchers, and advanced students can use the book to conduct applied research of SP methods in economics and market research. The book is also suitable as a primary text or supplemental reading in an introductory-level, hands-on course.

Measuring and Valuing Health Benefits for Economic Evaluation

Author: John Brazier
Publisher: Oxford University Press
ISBN: 0191038784
Format: PDF, ePub
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There are not enough resources in health care systems around the world to fund all technically feasible and potentially beneficial health care interventions. Difficult choices have to be made, and economic evaluation offers a systematic and transparent process for informing such choices. A key component of economic evaluation is how to value the benefits of health care in a way that permits comparison between health care interventions, such as through costs per quality-adjusted life years (QALY). Measuring and Valuing Health Benefits for Economic Evaluation examines the measurement and valuation of health benefits, reviews the explosion of theoretical and empirical work in the field, and explores an area of research that continues to be a major source of debate. It addresses the key questions in the field including: the definition of health, the techniques of valuation, who should provide the values, techniques for modelling health state values, the appropriateness of tools in children and vulnerable groups, cross cultural issues, and the problem of choosing the right instrument. This new edition contains updated empirical examples and practical applications, which help to clarify the readers understanding of real world contexts. It features a glossary containing the common terms used by practitioners, and has been updated to cover new measures of health and wellbeing, such as ICECAP, ASCOT and AQOL. It takes into account new research into the social weighting of a QALY, the rising use of ordinal valuation techniques, use of the internet to collect data, and the use of health state utility values in cost effectiveness models. This is an ideal resource for anyone wishing to gain a specialised understanding of health benefit measurement in economic evaluation, especially those working in the fields of health economics, public sector economics, pharmacoeconomics, health services research, public health, and quality of life research.

Handbook of Choice Modelling

Author: Stephane Hess
Publisher: Edward Elgar Publishing
ISBN: 1781003157
Format: PDF, ePub
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The Handbook of Choice Modelling, composed of contributions from senior figures in the field, summarizes the essential analytical techniques and discusses the key current research issues. The book opens with Nobel Laureate Daniel McFadden calling for d