Brand Rewired

Author: Anne H. Chasser
Publisher: John Wiley & Sons
ISBN: 9780470648841
Format: PDF, ePub, Docs
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Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Author: Veselinova, Elena
Publisher: IGI Global
ISBN: 1522524185
Format: PDF, ePub
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The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Brand Action

Author: Mirko Nesurini
Publisher: HOEPLI EDITORE
ISBN: 8820350904
Format: PDF, Kindle
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Mirko Nesurini presenta un nuovo libro dedicato ai brand; questa volta l'obiettivo dell'autore sulle pratiche che si svolgono dietro le quinte. Siamo infatti abituati a valutare i brand in base a quello che dicono di fare in termini di responsabilit sociale, per i prodotti che pubblicizzano e vendono sul mercato e qualche volta per l'efficacia comunicativa del CEO. Ma la reputazione dei brand, quella vera e duratura, nasce dietro le quinte. Sono le iniziative che non si vedono ma che rendono grande un brand: acquistare prodotti realizzati senza sfruttare i bambini, ridurre l'inquinamento, sviluppare un design sostenibile in modo che i prodotti possano essere riusati dopo il loro ciclo di vita, prevenire le crisi, dialogare in modo trasparente con i clienti e gli attivisti. Tutto questo viene spiegato nel testo, insieme a 90 interviste a operatori del settore, 2 ricerche di mercato e tante storie vere di imprese che si sono attivate per diventare migliori.

Branding de ora Studiu de caz Bucure ti

Author: Florin Alexandru Alexe
Publisher: Mica Valahie via PublishDrive
ISBN: 6067380463
Format: PDF, ePub
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Lucrarea vizează o temă de actualitate – brandul de oraș, oferind un cadru teoretic al acestui nou concept de marketing, completat de o parte aplicativă diversă, care și-a propus să identifice și să completeze eforturile autorităților locale în această direcție.

Gesammelte Werke Die Quelle der ewigen Wahrheiten Die Natur der Philosophie als Wissenschaft Philosophie der Offenbarung

Author: Friedrich Schelling
Publisher: BoD – Books on Demand
ISBN: 802731061X
Format: PDF, ePub
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Friedrich Wilhelm Joseph Schelling (1775-1854), war ein deutscher Philosoph, Anthropologe, Theoretiker der sogenannten Romantische Medizin und einer der Hauptvertreter des Deutschen Idealismus. Schelling war der Hauptbegründer der spekulativen Naturphilosophie, die von etwa 1800 bis 1830 in Deutschland fast alle Gebiete der damaligen Naturwissenschaften prägte. Seine Philosophie des Unbewussten hatte Einfluss auf die Ausbildung der Psychoanalyse. Schellings Philosophie bildet sowohl das entscheidende Verbindungsglied zwischen der kantischen und der hegelschen Philosophie als auch zwischen der idealistischen und nachidealistischen Philosophie. In ihr gehen Vernunftspekulation und über den Idealismus hinausgehende Motive ineinander. Inhalt: • Abhandlung über die Quelle der ewigen Wahrheiten • Über die Natur der Philosophie als Wissenschaft • Philosophie der Offenbarung

The big switch

Author: Nicholas G. Carr
Publisher:
ISBN: 9783826655081
Format: PDF, ePub, Mobi
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Nicholas Carr beschreibt in dieser deutschen Übersetzung des amerikanischen Bestsellers die nächste IT-Revolution und dass dadurch immense Folgen auf unsere Wirtschaft und Gesellschaft zukommen werden. Dabei erläutert er detailliert die Entwicklung der Computerindustrie in den letzten Jahren sowie insbesondere entscheidende neue Technologien wie das Cloud Computing und dessen Auswirkungen auf traditionelle Firmen wie z.B. Microsoft und Dell.