Building Donor Loyalty

Author: Adrian Sargeant
Publisher: John Wiley & Sons
ISBN: 078796834X
Format: PDF, ePub, Docs
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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice. This important resource Shows how to design programs that genuinely reflect donor needs and aspirations Discusses the lessons for loyalty that emerge with monthly giving plans Explores how to develop a relationship fundraising strategy Outlines the common pitfalls to avoid when researching the needs and preferences of donors Explains how demographic, lifestyle, and behavioral variables can be used to structure the approach to an organization's donors Highlights the role of donor recognition and feedback Includes a step-by-step blueprint for tailoring a plan that will meet the needs of an individual organization

Keep Your Donors

Author: Tom Ahern
Publisher: John Wiley & Sons
ISBN: 9781118044865
Format: PDF, ePub
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Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.

How to Write Fundraising Materials that Raise More Money

Author: Tom Ahern
Publisher: Emerson & Church, Publishers
ISBN: 9781889102313
Format: PDF, ePub, Docs
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Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research – all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money – The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift – and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don't need special writing talent. All you need is this essential guide to best practices in the fundraising industry.

Hidden Gold

Author: Harvey McKinnon
Publisher: Bonus Books, Inc.
ISBN: 9781566251228
Format: PDF, Docs
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If your non-profit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you're bound to gain new insights about a topic that most nonprofits discuss only behind closed doors.

Fundraising Management

Author: Adrian Sargeant
Publisher: Routledge
ISBN: 1134619995
Format: PDF
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Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Donor Retention

Author: Roger M. Craver
Publisher:
ISBN: 9781889102535
Format: PDF, ePub, Docs
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There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For three years, pioneering fundraiser Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Some quick figures show why Craver's book on donor retention is timely: -If yours is a typical organization, you have a 60 to 70 percent chance of obtaining an additional gift from an existing donor. -You have a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor. -But you have less than a 2 percent chance of obtaining a gift from a prospect. That bears repeating: The average organization has less than a 2 percent chance of securing a gift from a prospect. So one thing is glaringly obvious. The bulk of an organization's fundraising expenditures should be aimed at strengthening relationships with existing donors, not in acquiring new givers (though there's still a role for that, of course). Through painstaking research, Craver has singled out the exact ways an organization can deepen donor commitment. There are, he learned, seven key "drivers" that matter most to donors. These "drivers" - ranging from meaningful appreciation to opportunities for authentic involvement - have a direct cause-and- effect relationship. Move your donors from low to high commitment, and their giving will increase dramatically. Best of all, responding to what your donors want isn't costly, as Craver shows in real-life examples. There's gold in your current donors waiting to be mined. And in Retention Fundraising, Roger Craver has drawn a detailed map to those riches.

Fundraising Management

Author: Adrian Sargeant
Publisher: Routledge
ISBN: 1134619928
Format: PDF, ePub, Mobi
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Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Relationship Fundraising

Author: Ken Burnett
Publisher: John Wiley & Sons
ISBN: 9780787966812
Format: PDF, Mobi
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Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

Fundraising Principles and Practice

Author: Adrian Sargeant
Publisher: John Wiley & Sons
ISBN: 0470450398
Format: PDF, ePub
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This books offers a definitive text on the vital topic fundraising.It provides students of fundraising and nonprofit professionalsaccess to the most relevant theories and includes concrete examplesof modern fundraising practice. The book contains clear learningobjectives, recommended readings, case studies, summary self-testquestions, and exercises at the end of each chapter. ThePrinciples and Practice of Fundraising comprehensivelyaddresses all the major forms of fundraising and critical topicssuch as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yetaccessible text, but this should be required reading for allnonprofit practitioners and scholars. Reading this book willprovide valuable insight on a vital subject and enhance the successof any fundraising effort." ?John B. Ford, president, Academy of Marketing Science andprofessor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deepknowledge about the nonprofit sector, its role in society, and thevalues and psychology of giving that is essential to responsibleand effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation andauthor, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. Thistext will be invaluable to the beginner, but new research findingsmean it should also be a must read for establishedpractitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, StephenThomas Ltd, Toronto "Designed and written to fill the void in current fundraising anddevelopment textbooks for both undergraduate and graduate studentsstudying nonprofit management and leadership, FundraisingPrinciples and Practice surpasses my expectations for acomprehensive approach that will benefit American Humanicsprograms." ?SueAnn Strom, vice president, Academic Partnerships, AmericanHumanics®, Inc. "Sargeant is the accessible academic and this is typical of hiswork. It is rigorously researched, clear, concise, well written,well presented and entirely appropriate. Any fundraiser who knowswhat Adrian knows will outperform the others. It's as simple asthat." ?Ken Burnett, author, Relationship Fundraising and The Zen ofFundraising