Building Donor Loyalty

Author: Adrian Sargeant
Publisher: John Wiley & Sons
ISBN: 078796834X
Format: PDF, ePub, Docs
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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice. This important resource Shows how to design programs that genuinely reflect donor needs and aspirations Discusses the lessons for loyalty that emerge with monthly giving plans Explores how to develop a relationship fundraising strategy Outlines the common pitfalls to avoid when researching the needs and preferences of donors Explains how demographic, lifestyle, and behavioral variables can be used to structure the approach to an organization's donors Highlights the role of donor recognition and feedback Includes a step-by-step blueprint for tailoring a plan that will meet the needs of an individual organization

Keep Your Donors

Author: Tom Ahern
Publisher: John Wiley & Sons
ISBN: 9781118044865
Format: PDF, ePub, Mobi
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Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.

Hidden Gold

Author: Harvey McKinnon
Publisher: Bonus Books, Inc.
ISBN: 9781566251228
Format: PDF, Docs
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If your non-profit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you're bound to gain new insights about a topic that most nonprofits discuss only behind closed doors.

Fundraising Management

Author: Adrian Sargeant
Publisher: Routledge
ISBN: 1134619928
Format: PDF, ePub
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Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Donors and Archives

Author: Aaron D. Purcell
Publisher: Rowman & Littlefield
ISBN: 0810892189
Format: PDF, ePub, Mobi
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Donors and Archives: A Guidebook for Successful Programs highlights the importance of development and fundraising for archives, while focusing on the donor and potential donor. Their interest, their support, their enthusiasm, and their stuff are vital to the success of archival programs.

Donor Retention

Author: Roger M. Craver
Publisher:
ISBN: 9781889102535
Format: PDF, ePub
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There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For three years, pioneering fundraiser Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Some quick figures show why Craver's book on donor retention is timely: -If yours is a typical organization, you have a 60 to 70 percent chance of obtaining an additional gift from an existing donor. -You have a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor. -But you have less than a 2 percent chance of obtaining a gift from a prospect. That bears repeating: The average organization has less than a 2 percent chance of securing a gift from a prospect. So one thing is glaringly obvious. The bulk of an organization's fundraising expenditures should be aimed at strengthening relationships with existing donors, not in acquiring new givers (though there's still a role for that, of course). Through painstaking research, Craver has singled out the exact ways an organization can deepen donor commitment. There are, he learned, seven key "drivers" that matter most to donors. These "drivers" - ranging from meaningful appreciation to opportunities for authentic involvement - have a direct cause-and- effect relationship. Move your donors from low to high commitment, and their giving will increase dramatically. Best of all, responding to what your donors want isn't costly, as Craver shows in real-life examples. There's gold in your current donors waiting to be mined. And in Retention Fundraising, Roger Craver has drawn a detailed map to those riches.

Firing Lousy Board Members

Author: Simone Joyaux
Publisher:
ISBN: 9781938077425
Format: PDF, ePub
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Every organization deserves a good board and effective board members. And every board member deserves a chance to be an effective board member. But too often, things aren't working. Board members aren't effective - and staff aren't helping them to be effective. Or, staff are doing all that is possible - but the board member is causing too many problems. This book tells you how to fix the situation. This book explains why board members are (or aren't) effective. And, this book gives you specific strategies and tools to fire the lousy board members and help the others succeed. Topics include: Distinction between board and board member. Finding the right board members. Role of the governance committee. Monitoring board members Tools include: Board job description. Performance expectations of the board member. Evaluation tools. Skills inventory. As you read Firing Lousy Board Members, you'll realize that this book is mostly about how to NOT fire people. Instead, the book focuses on finding the right board members and enabling them to be successful. Firing is only a last resort. But it's an important strategy to launch in some situations. Unfortunately, some organizations and their leadership are too afraid to do this important work. What a shame. The process is not as hard as you might think. More importantly, bad board members produce bad governance. And bad governance is a huge risk for the nonprofit sector. Bad governance can put your organization - and its board members - on the media's front page. It's just not acceptable to keep poor performers around. It's not fair to other board members. It's not fair to staff. And it isn't fair to the organization's mission. Serving on a board is serious business. Sadly, too many boards and board members (and staff, too) don't realize how serious this business is. Read Firing Lousy Board Members before you continue down the wrong paths. Read Firing Lousy Board Members - and talk about the serious business of good governance and effective and ineffective board members. This book is a quick and easy read. User friendly, fast, and sometimes pretty funny. The author, Simone Joyaux, has direct experience doing every thing described in this book. Joyaux has been an executive director, chief development officer, board chair, and chair of governance and fundraising committees. Here is some reader applause about Firing Lousy Board Members: At last! The long-overdue guide to making dreams of nonprofit organizations come true by exorcising the nightmare of lousy board members. Simone Joyaux's lifetime of thoughtful, proven experience in building strong organizations is distilled in this highly readable, how-to road map to success. Read it, then get started today on building great boards and culling bad board members. --Roger M. Craver, Editor, The Agitator Ask yourself which is the priority, the mission or the problem board member? Mission must be the answer! Simone Joyaux's concise, direct, clear guide gives you the road map to build a power board and confront problem members who jeopardize your mission. --Robbe Healey, MBA, ACFRE, Vice President for Philanthropy, Simpson Senior Services Firing a nonprofit board member? Awkward! But it may be a little easier after you read this book by the plain-talking but insightful Simone Joyaux who says that poor-performing trustees present a problem of board contamination. --Ruth McCambridge, Editor in Chief, Nonprofit Quarterly

The Membership Economy Find Your Super Users Master the Forever Transaction and Build Recurring Revenue

Author: Robbie Kellman Baxter
Publisher: McGraw Hill Professional
ISBN: 007183933X
Format: PDF, ePub, Mobi
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The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

The Zen of Fundraising

Author: Ken Burnett
Publisher: John Wiley & Sons
ISBN: 1118047087
Format: PDF, ePub, Docs
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If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

Relationship Fundraising

Author: Ken Burnett
Publisher: John Wiley & Sons
ISBN: 9780787966812
Format: PDF, Mobi
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Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising