Building Your Brand

Author: Michele Levy
Publisher: Morgan James Publishing
ISBN: 1614486751
Format: PDF
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Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.

Marketing on a Shoestring Budget

Author: Deborah Pitel
Publisher: Rowman & Littlefield
ISBN: 1442263520
Format: PDF, ePub, Docs
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Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method.

Breakthrough Nonprofit Branding

Author: Jocelyne Daw
Publisher: John Wiley & Sons
ISBN: 9780470918685
Format: PDF, ePub, Mobi
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A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.

Nonprofit Internet Strategies

Author: Ted Hart
Publisher: John Wiley & Sons
ISBN: 0471716197
Format: PDF, ePub, Docs
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Nonprofit Internet Strategies offers every charitableorganization the opportunity to analyze their options and selectthe appropriate strategy to integrate traditional marketing,communications, and fundraising practices with their onlineefforts. It is an excellent how-to guide--a practical manual for nonprofitstaff written in non-technical language--prepared by experts in thefield based on real-life experiences and case studies.

Starting Building a Nonprofit

Author: Peri Pakroo
Publisher: Nolo
ISBN: 1413309410
Format: PDF, ePub, Docs
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Over 30,000 nonprofit groups are formed every year - and most "nonprofiteurs" could use help along the way and Starting Building a Nonprofit is exactly the book they need. Filled with user-friendly and practical information to get up and running, it explains how to structure a nonprofit, alternatives to nonprofit corporations, raising funds, 501(c)(3) federal tax-exempt status, holding board meetings, drafting contracts, creating a website and much more. The 3rd edition is completely updated to provide the latest regulations and resources in each state. Updated forms are included as tear-outs and on CD-Rom.

The Relentlessly Practical Guide to Raising Serious Money

Author: David Lansdowne
Publisher: Emerson & Church, Publishers
ISBN: 9781889102191
Format: PDF
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Why of all the hundreds of fund raising books available did Americorps Vista, with offices throughout the United States, single out The Relentlessly Practical Guide to Raising Serious Money as the premier book on the subject and provide a copy to thousands of its staff?

SPIKE your Brand ROI

Author: Adele R. Cehrs
Publisher: John Wiley & Sons
ISBN: 1118976665
Format: PDF, Kindle
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Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.

Reinventing Organizations

Author: Frederic Laloux
Publisher: Vahlen
ISBN: 3800649144
Format: PDF, Mobi
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Bahnbrechend. Inspirierend. Eines der faszinierendsten Bücher zur Organisationsentwicklung des letzten Jahrzehnts. Dies ist ein sehr wichtiges Buch, bedeutsam in vielerlei Hinsicht: Sowohl angesichts der bahnbrechenden Forschungsergebnisse, Einsichten, Ratschläge und Empfehlungen, die es enthält, als auch aufgrund der genauso wichtigen Fragen und Herausforderungen, auf die es hinweist.“ Ken Wilber aus dem Nachwort „Die programmatische Aufforderung ‚Reinventing Organizations‘ mündet in einem Organisationsmodell, das Strukturen wie Praktiken nach neuartigen, evolutionär-integralen Prinzipien ausrichtet. Im Ergebnis steht die Erkenntnis, dass das Leben und Arbeiten in Organisationen, ebenso wie deren Leistungsbeiträge für die Gesellschaft, radikal zum Positiven verändert werden können. Aber hierzu muss nicht zuletzt die Führung eine fortgeschrittene Entwicklungsebene erreichen.“ Prof. Dr. Jürgen Weibler, Autor des Standardwerkes „Personalführung“ „Das Buch gibt Hoffnung und ganz konkrete Hilfe zur Lösung der Probleme, die wir an der Schwelle von der Postmoderne zu einem neuen Zeitalter erleben, in denen die traditionellen oder modernen Organisationsformen den Anforderungen und Bedürfnissen der Menschen nicht mehr gerecht werden.“ Eine Leserin auf Amazon.com Frederic Laloux hat mit Reinventing Organizations das Grundlagenbuch für die integrale Organisationsentwicklung verfasst. Die Breite sowie Tiefe seiner Analyse und Beschreibung – ganzheitlich, selbstorganisierend und sinnerfüllend operierender Unternehmen – ist einzigartig. Das erste Kapitel des Buches gibt einen Überblick über die historische Entwicklung von Organisationsparadigmen, bevor im zweiten Kapitel Strukturen, die Praxis und die Kultur von Organisationen, die ein erfüllendes und selbstbestimmtes Handeln der Menschen ermöglichen, anhand von ausgewählten Beispielen vorgestellt werden. Auf die Bedingungen, Hindernisse sowie Herausforderungen bei der Entwicklung dieser evolutionären Organisationen wird in Kapitel 3 eingegangen. Hier entwirft Frederic Laloux einen Leitfaden für den Weg hin zu einer ganzheitlich orientierten und sinnstiftenden Organisation. Frederic Laloux ist auch aufgrund dieses Buches ein mittlerweile gefragter Berater und Coach für Führungskräfte, die nach fundamental neuen Wegen der Organisation eines Unternehmens suchen. Er war Associate Partner bei McKinsey & Company und hält einen MBA vom INSEAD.

A Guide to Achieving New Heights the Four Pillars of Successful Nonprofit Leadership

Author: Dennis C. Miller
Publisher: AuthorHouse
ISBN: 9781467821629
Format: PDF, ePub, Mobi
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"Anybody who manages or sits on the board of a nonprofit organization will find great insight in this book on the four pillars of leadership. " John McIlquham, President, NPT Publishing Group, Inc. Does your nonprofit organization suffer from a non-profit mentality? Are you too preoccupied with daily challenges to focus on your mission, build your vision, nurture relationships with constituents, and last but not least create a positive operating margin? Dennis C. Miller has solutions for nonprofit organizations that know they must up their game in a world where they are competing with profit-driven institutions for limited talent and resources. Miller brings the nonprofit sector squarely into the 21st century and points the way forward, showing those who run or work for nonprofits: Why much more emphasis should be placed on training and on rewarding high performing employees. How all nonprofits must periodically reevaluate their mission to see if it is ambitious enough or perhaps too ambitious. Why measuring and then communicating success can enhance fundraising. How establishing your brand is as crucial for nonprofits as it is for the Fortune 500. Why you must think of your organization as if it had a stock price that can rise or fall. Often, people dont realize the potential for taking their nonprofit organization to new heights. But by the end of reading Millers guide they will learn to soar. They will be able to create a more positive image and a greater demand for their services, have more people wanting to become employees, board members and volunteers, achieve recognition for excellence in their field, and see an increase in donors and dollars.