Childhood and Consumer Culture

Author: D. Buckingham
Publisher: Springer
ISBN: 0230281842
Format: PDF, Kindle
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In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.

The Nineteenth Century Child and Consumer Culture

Author: Dennis Denisoff
Publisher: Routledge
ISBN: 1351884956
Format: PDF, ePub
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During the rise of consumer culture in the nineteenth century, children and childhood were called on to fulfill a range of important roles. In addition to being consumers themselves, the young functioned as both 'goods' to be used and consumed by adults and as proof that middle-class materialist ventures were assisting in the formation of a more ethical society. Children also provided necessary labor and raw material for industry. This diverse collection addresses the roles assigned to children in the context of nineteenth-century consumer culture, at the same time that it remains steadfast in recognizing that the young did not simply exist within adult-articulated cultural contexts but were agents in their formation. Topics include toys and middle-class childhood; boyhood and toy theater; child performers on the Victorian stage; gender, sexuality and consumerism; imperialism in adventure fiction; the idealization of childhood as a form of adult entertainment and self-flattery; the commercialization of orphans; and the economics behind formulations of child poverty. Together, the essays demonstrate the rising investment both children and adults made in commodities as sources of identity and human worth.

Childhood and Tween Girl Culture

Author: Fiona MacDonald
Publisher: Springer
ISBN: 1137551305
Format: PDF, Mobi
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This book explores the ways in which notions of childhood are being influenced by a rapidly expanding consumer-media culture in the 21st Century. It has been argued that new stages of childhood are being created and defined by children’s role as consumers. The concept of ‘tween’, girls aged between 9 and 14, has generated the greatest debate. While the fantasy world of ‘tween’ offers girls a space to fashion a young, feminine identity it has been widely argued that the consumer-media’s messages pressure tween girls to consume and adopt highly sexualised appearances and behaviours. The author considers how the art of consumption for ‘tween’ girls is intrinsically linked with their desire for independence and belonging, and how their consumption is interwoven with other important social and cultural influences. The book will be of interest to scholars and students in the fields of Childhood and Youth Studies, Cultural Studies, Feminist and Women’s Studies and Sociology.

Rethinking Children as Consumers

Author: Cyndy Hawkins
Publisher: Taylor & Francis
ISBN: 1317205871
Format: PDF, Docs
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Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.

The Children s Culture Reader

Author: Henry Jenkins
Publisher: NYU Press
ISBN: 9780814742310
Format: PDF, Kindle
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Stock market euphoria and blind faith in the post cold war economy have driven the topic of poverty from popular and scholarly discussion in the United States. At the same time the gap between the rich and poor has never been wider. The New Poverty Studies critically examines the new war against the poor that has accompanied the rise of the New Economy in the past two decades, and details the myriad ways poor people have struggled against it. The essays collected here explore how global, national, and local structures of power produce poverty and affect the material well-being, social relations and politicization of the poor. In updating the 1960s encounter between ethnography and U.S. poverty, The New Poverty Studies highlights the ways poverty is constructed across multiple scales and multiple axes of difference. Questioning the common wisdom that poverty persists because of the pathology, social isolation and welfare state "dependency" of the poor, the contributors to The New Poverty Studies point instead to economic restructuring and neoliberal policy "reforms" which have caused increased social inequality and economic polarization in the U.S. Contributors include: Georges Fouron, Donna Goldstein, Judith Goode, Susan B. Hyatt, Catherine Kingfisher, Peter Kwong, Vin Lyon-Callo, Jeff Maskovsky, Sandi Morgen, Leith Mullings, Frances Fox Piven, Matthew Rubin, Nina Glick Schiller, Carol Stack, Jill Weigt, Eve Weinbaum, Brett Williams, and Patricia Zavella. "These contributions provide a dynamic understanding of poverty and immiseration" --North American Dialogue, Vol. 4, No. 1, Nov. 2001

Children and Consumer Culture in American Society

Author: Lisa Jacobson
Publisher: Greenwood Publishing Group
ISBN: 9780313331404
Format: PDF, ePub, Mobi
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Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism — and the anxieties over it — date back more than a century. Throughout the twentieth century, a wide variety of groups — including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves — helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships — sometimes in opposition to marketers' expectations and parental intentions.

The Material Child

Author: David Buckingham
Publisher: John Wiley & Sons
ISBN: 0745637442
Format: PDF, ePub
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Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

Longing and Belonging

Author: Allison J. Pugh
Publisher: Univ of California Press
ISBN: 0520258436
Format: PDF, Kindle
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Looks at children's desire for the latest and newest toy and the parents who continue to supply them.

Youth Cultures in the Age of Global Media

Author: Sara Bragg
Publisher: Springer
ISBN: 1137008156
Format: PDF
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This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.