Communicate to Influence How to Inspire Your Audience to Action

Author: Ben Decker
Publisher: McGraw Hill Professional
ISBN: 0071839844
Format: PDF, Mobi
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"The gold standard for communication training programs." —USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: learn which barriers prevent you from getting better The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create The Behaviors of Trust: align what you say with how you say it to better connect with your audience The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring. BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

Give Your Speech Change the World

Author: Nick Morgan
Publisher: Harvard Business Review Press
ISBN: 162527629X
Format: PDF, ePub
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Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience—not just with your brain but with your body. In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part process—focusing on content development, rehearsal, and delivery—that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.

No Fear Speaking

Author: Joe Yazbeck
Publisher: Documeant Publishing
ISBN: 9781937801458
Format: PDF, Mobi
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Does the idea of public speaking make you break out in a cold sweat and want to run as far from a podium as possible, or do you see it as an exciting opportunity to inspire and influence others through the artistry of your speech? In this book, longtime master coach, performer, and founder of the No Fear Speaking System, Joe Yazbeck, will show you step-by-step how to create and deliver powerful presentations, master the artful science of public speaking, and deliver impact speeches. In No Fear Speaking you'll discover: Effective tips and exercises to build your confidence and presentation skills The secrets great speech makers use to captivate and inspire audiences The 8 biggest mistakes most speakers make and how to avoid them Why audiences seek speakers who are authentic human beings vs. slick and synthetically polished. Whether you are speaking to influence large groups, presenting to win a sales contract from a small group, or on the public speaking circuit, you will find that No Fear Speaking offers a wide variety of innovative tools, useable tips, and resources to help you become a more dynamic and commanding speaker. With No Fear Speaking you'll discover how easy and natural it can be to inspire and influence any audience! Joe Yazbeck Creator of the No Fear Speaking System, and Founder of Prestige Leadership Advisors and Heartbeat Productions, Joe has enjoyed over 30 years of developing talent in business and the arts. Joe continues to dedicate his energies to speaking internationally and providing professional training for leaders globally to communicate confidently and lead effectively.

The Power of Communication

Author: Helio Fred Garcia
Publisher: Pearson Education
ISBN: 013288884X
Format: PDF, ePub, Mobi
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Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.

Communicate to Inspire

Author: Kevin Murray
Publisher: Kogan Page Publishers
ISBN: 0749468157
Format: PDF, ePub, Mobi
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Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills.

Leading from Purpose

Author: Nick Craig
Publisher: Hachette Books
ISBN: 0316416231
Format: PDF, Docs
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DRAWING ON TEN YEARS OF EXPERIENCE WORKING WITH MORE THAN 10,000 EXECUTIVES FROM COMPANIES AROUND THE GLOBE, NICK CRAIG TAKES YOU ON A REVELATORY JOURNEY TO UNDERSTAND YOUR PURPOSE, FIND CLARITY AND FOCUS, AND LEAD WITH INSPIRATION. When uncovered, purpose becomes our most fundamental guiding principle. Explaining where true purpose lies and demystifying where it doesn't, Craig offers the methods through which anyone can find their purpose. He identifies three pathways that will assess where you are with your purpose and where you should be going. Illustrated by case studies of leaders from all walks of life and industries, Craig shares their unique stories to show how top leaders are energized by their purpose, finding in it the confidence they need to properly evaluate high-stakes decisions and take the optimal action. The best leaders access their purpose especially when facing the unknown, drawing on the source of it to energize themselves. Purpose also redefines their relationships to stress, allowing them to thrive where others just survived, and to postpone momentary, fleeting rewards in favor of leaving a sustained, meaningful impact. Accessible, methodical, and eminently practical, Leading from Purpose offers the comprehensive toolbox with which everyone--whether a c-suite executive of behind-the-scenes office worker--can live out their purpose and achieve success on their own terms. If you find yourself in an organization that is struggling to live its purpose, Craig's insights on how to bring your purpose and the organization's purpose into the same room at the same time is game-changing and will redefine your life and career.

Stop Global Boring

Author: Kathy McAfee
Publisher: BookBaby
ISBN: 1941870716
Format: PDF, Mobi
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When’s the last time you fought to stay awake during a presentation? How often have you been excited about what a presenter offered? Stop Global Boring is designed to help you find a better way to produce results without the overuse of PowerPoint. Unleash your creativity and effectively communicate, influence, and motivate audiences to action.

The World s Greatest Speakers

Author: Maria Lynn Johnson
Publisher:
ISBN: 9781944335779
Format: PDF, ePub, Docs
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Want to build your business or career? Need more confidence when speaking in front of others? Speaking is the fastest way to get exposure and build credibility. It's how every great movement began. To influence and connect with others, inspire change, and build your business, it is critical to speak authentically and confidently in front of groups. Whether on a stage, in a conference room, or over the internet, with this book you now have all the elements you need to become a great speaker. Through her personal interviews, Maria Lynn Johnson has masterfully captured the exclusive insights, first-hand experiences, and detailed advice of 20 world class speakers into one power-packed book. No other book has captured so many first hand experiences and advice, in such an intimate and powerful way. The World's Greatest Speakers will teach you how to develop your speaking skills and build your speaking business, so you can get out there and make a positive impact in the world.

The Bullseye Principle

Author: David Lewis
Publisher: John Wiley & Sons
ISBN: 1119484707
Format: PDF
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Critical communication lessons for sustained corporate success The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling—it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today. The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you: Master the most challenging business interactions Become more influential as a leader and communicator Adopt a 3-step methodology to collaborate more effectively Build your personal brand and executive presence toward sustained success Most people believe that their communications skills are satisfactory for their jobs—most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion—where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.

Leadership in Focus

Author: Vern Oakley
Publisher: Greenleaf Book Group
ISBN: 1626342415
Format: PDF, Kindle
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And . . . Action! If a message feels important enough for video, it’s likely because you want to move the audience to action—potential investors to take a stake in your company, current employees to embrace a new initiative, prospective employees to bring their talents to your organization. Your video can help you inspire your tribe—the people you want to influence—to take action. But if you want them to do more than listen, your audience needs to feel an authentic connection with you. Veteran filmmaker Vern Oakley offers strategies that can help you relax and be their best, authentic self in front of the camera. The return on investment will be a stronger connection to those you want to reach; heightened respect, prestige, and interest in their organization; a stronger brand; and a longer-lasting legacy. ​Leadership in Focus is a comprehensive, entertaining guide for leaders who realize that it’s not just what you say on camera that’s important—it’s how you say it. Whether a CEO, middle manager, or budding entrepreneur making YouTube videos to influence their tribe, this book will help them rally others around a message.