Communicating Ethically

Author: William Neher
Publisher: Taylor & Francis
ISBN: 1315404176
Format: PDF, ePub, Docs
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Communicating Ethically provides a broad introduction to the ethical nature of communication. Now in its second edition, the text has been revised to further address current issues, such as: evolving social media and digital platforms, growing cultural communication and discussion of diversity, and the ethics of public discourse. This book combines coverage of the major systems of ethical reasoning with applications, including case studies in each chapter, to investigate ethics within many fields in the communication discipline. Incorporating a simple framework for ethical reasoning allows the reader to develop their own understanding of the various criteria for making ethical judgments.

Communicating Ethically

Author: William Neher
Publisher: Routledge
ISBN: 1315404168
Format: PDF
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Communicating Ethically provides a broad introduction to the ethical nature of communication. Now in its second edition, the text has been revised to further address current issues, such as: evolving social media and digital platforms, growing cultural communication and discussion of diversity, and the ethics of public discourse. This book combines coverage of the major systems of ethical reasoning with applications, including case studies in each chapter, to investigate ethics within many fields in the communication discipline. Incorporating a simple framework for ethical reasoning allows the reader to develop their own understanding of the various criteria for making ethical judgments.

Communicating Ethically

Author: William Neher
Publisher: Routledge
ISBN: 1317349431
Format: PDF, ePub, Docs
Download Now
Communication Ethics provides a broad introduction to the ethical nature of communication. The book combines coverage of the major systems of ethical reasoning with lots of applications, including case studies in each chapter, to investigate ethics within many fields in the discipline: rhetoric, interpersonal communication, organizational communication, political communication, and mass communication/media. By incorporating a simple framework for ethical reasoning, the reader will be able to develop their own understanding of the various criteria for making ethical judgments.

Digital Analytics for Marketing

Author: Marshall Sponder
Publisher: Routledge
ISBN: 1317278437
Format: PDF, ePub
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This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.

Disciplining Gender

Author: John M. Sloop
Publisher: Univ of Massachusetts Press
ISBN: 9781558494381
Format: PDF, Docs
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This text studies the treatment of gender ambiguity in American culture. It offers critical readings of five cases, showing the extent to which, in each instance, public discourse and media representations have served to reinforce dominant norms and constrain or "discipline" any behaviour that blurs or subverts conventional gender boundaries.

Model Rules of Professional Conduct

Author: ABA Center for Professional Conduct
Publisher: American Bar Association
ISBN: 9781604425178
Format: PDF, Docs
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The Model Rules of Professional Conduct offers timely information on lawyer ethics. The black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules help lawyers identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the lawyer's relationship with clients, colleagues, and the courts.

Managing Business Ethics

Author: Linda K. Trevino
Publisher: John Wiley & Sons
ISBN: 111919430X
Format: PDF, ePub, Mobi
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Linda Trevino and Kate Nelson bring together a mix of theory and practice in Managing Business Ethics: Straight Talk about How to Do It Right, 7th Edition. In this new edition, the dynamic author team of Linda Trevino, prolific researcher and Distinguished Professor, and Kate Nelson, Professor and longtime practitioner of strategic organizational communications and human resources, equip students with the pragmatic knowledge they need to identify and solve ethical dilemmas, understand their own and others' ethical behavior, and promote ethical behavior in their organization. Managing Business Ethics is the perfect text to prepare students for a range of roles in the business world--managers across business functions, communications professionals, compliance officers, corporate counsels, human resources managers, and senior executives.

40 Days of Dating

Author: Jessica Walsh
Publisher: Abrams
ISBN: 1613127154
Format: PDF, Docs
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When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit—could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since. Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers.

Things Fall Apart

Author: Chinua Achebe
Publisher: Penguin UK
ISBN: 0141393963
Format: PDF, ePub, Mobi
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Okonkwo is the greatest warrior alive, famous throughout West Africa. But when he accidentally kills a clansman, things begin to fall apart. Then Okonkwo returns from exile to find missionaries and colonial governors have arrived in the village. With his world thrown radically off-balance he can only hurtle towards tragedy. Chinua Achebe's stark novel reshaped both African and world literature. This arresting parable of a proud but powerless man witnessing the ruin of his people begins Achebe's landmark trilogy of works chronicling the fate of one African community, continued in Arrow of God and No Longer at Ease.