Communication Campaigns About Drugs

Author: Pamela J. Shoemaker
Publisher: Routledge
ISBN: 1136464360
Format: PDF, ePub, Mobi
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Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies.

Persuasive Communication and Drug Abuse Prevention

Author: Lewis Donohew
Publisher: Routledge
ISBN: 1136469966
Format: PDF, ePub, Mobi
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The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

The Silicone Breast Implant Story

Author: Marsha L. Vanderford
Publisher: Routledge
ISBN: 1136689087
Format: PDF, ePub, Docs
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This volume examines one health issue -- breast implants -- across a series of contexts often thought to be separate -- media coverage, doctor-patient interaction, doctor-doctor professional communication, support group dialogues, public relations campaigns, and more. In so doing, it provides a narrative of how communication shapes the individual perceptions of health, government, and social policy concerning health care. At the core of the silicone breast implant controversy is the need for people to act amid uncertainty about the health risks involved. This need to weigh action in the midst of uncertain risk characterizes a large number of health issues. The attempts of patients, physicians, drug manufacturers, and others to seek and provide both information and influence makes communication central to these issues. Consequently, the questions explored in this volume will interest a diverse group of readers. This audience includes plastic surgeons in particular, physicians in general, and anyone involved with women's health issues. As the medical profession struggles with its identity amid changes in public attitudes, government regulations, and medical practices, this volume's findings concerning media portrayals of doctors and medical devices become even more important. Finally, this study reveals how interrelated public information and private decisions are, and how closely media and interpersonal relationships fit. Tracing one medical issue across interpersonal, organizational, public relations, and mediated forums has clearly demonstrated the multiple ways those communication channels overlap and inform one another.

The International Encyclopedia of Media Effects 4 Volume Set

Author: Patrick R?ssler
Publisher: John Wiley & Sons
ISBN: 1118784049
Format: PDF
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The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association

Public Health Communication

Author: Robert Hornik
Publisher: Routledge
ISBN: 1135671451
Format: PDF, ePub
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This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

The Media the President and Public Opinion

Author: William J. Gonzenbach
Publisher: Routledge
ISBN: 1136485821
Format: PDF, Kindle
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Using a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and fabricated -- and the primary agendas drove the issue over time. Based on this objective, four questions are posed: * How did the media structure interpretations of drug issues and events? * How did the president structure public relations interpretations and presentations of issue and event information over time? * What were the interactions of the drug-issue agendas, the president's public relations agendas, the media, and the public, while controlling the policy agenda and a real-world measure of the severity of the drug problem? * How did the relationships of these agendas differ during the Reagan and Bush presidencies? These questions were addressed with detailed content analyses of the media agenda over time, the presidential public relations agenda over time, and a multivariate ARIMA analysis of the time series agendas. No previous studies to date have addressed and modeled these agendas simultaneously with ARIMA modeling methods.

Policy Analysis in the Czech Republic

Author: Veselý, Arnošt
Publisher: Policy Press
ISBN: 1447318145
Format: PDF, Kindle
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As the first comprehensive assessment of policy analysis in both the Czech Republic and the post-communist Central and Eastern European region, this important addition to the ILPA Series provides a unique insight which offers an indispensable guide for researchers, policy makers and students.

News Around the World

Author: Pamela J. Shoemaker
Publisher: Routledge
ISBN: 1135486557
Format: PDF, ePub
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What's news? A front-page news story in the United States might not appear in a newspaper in China. Or a minor story on German television may be all over the airwaves in India. But News Around the World shows that the underlying nature of news is much the same the world over and that people--no matter what their jobs or their status in society--tend to hold similar notions of newsworthiness. In this richly detailed study of international news, news makers and the audience, the authors have undertaken exhaustive original research within two cities--one major and one peripheral--in each of ten countries: Australia, Chile, China, Germany, India, Israel, Jordan, Russia, South Africa, and the United States. The nations were selected for study based on a central principle of maximizing variation in geographic locations, economic and political systems, languages, sizes, and cultures. The remarkable scope of the research makes this the most comprehensive analysis of newsworthiness around the globe: 10 countries studied, each with a university country director 2 cities in each country examined, one major and one peripheral 60 news media studied (newspapers, television, and radio news programs), resulting in 32,000+ news items analyzed 80 focus groups with journalists, public relations practitioners, and audience members 2,400 newspaper stories ranked according to newsworthiness and compared with how prominently they were published. News Around the World provides remarkable insight into how and why news stories are reported, testing and improving a theory of cross-cultural newsworthiness and is essential reading for anyone seeking to understand international media and journalism.

Political Communication

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136688455
Format: PDF, Docs
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In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.

Communicating Risks and Benefits

Author: Baruch Fischhoff
Publisher: Government Printing Office
ISBN: 9780160901799
Format: PDF, Kindle
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Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations. Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.