Communication Campaigns About Drugs

Author: Pamela J. Shoemaker
Publisher: Routledge
ISBN: 1136464360
Format: PDF, Mobi
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Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies.

Persuasive Communication and Drug Abuse Prevention

Author: Lewis Donohew
Publisher: Routledge
ISBN: 1136469966
Format: PDF, ePub, Docs
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The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

Routledge Handbook of Applied Communication Research

Author: Lawrence R. Frey
Publisher: Routledge
ISBN: 1135231796
Format: PDF, Docs
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The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people’s lives. The sections and chapters in this Handbook: explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices demonstrate the breadth and depth of applied communication scholarship review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways set agendas for future applied communication scholarship. Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs. As an impressive benchmark in the ongoing growth and development of communication scholarship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality communication research that can positively affect people’s lives.

The International Encyclopedia of Media Effects 4 Volume Set

Author: Patrick R?ssler
Publisher: John Wiley & Sons
ISBN: 1118784049
Format: PDF, ePub, Mobi
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The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association

The Handbook of Communication and Corporate Reputation

Author: Craig E. Carroll
Publisher: John Wiley & Sons
ISBN: 111833549X
Format: PDF
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

News Around the World

Author: Pamela J. Shoemaker
Publisher: Routledge
ISBN: 1135486557
Format: PDF
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What's news? A front-page news story in the United States might not appear in a newspaper in China. Or a minor story on German television may be all over the airwaves in India. But News Around the World shows that the underlying nature of news is much the same the world over and that people--no matter what their jobs or their status in society--tend to hold similar notions of newsworthiness. In this richly detailed study of international news, news makers and the audience, the authors have undertaken exhaustive original research within two cities--one major and one peripheral--in each of ten countries: Australia, Chile, China, Germany, India, Israel, Jordan, Russia, South Africa, and the United States. The nations were selected for study based on a central principle of maximizing variation in geographic locations, economic and political systems, languages, sizes, and cultures. The remarkable scope of the research makes this the most comprehensive analysis of newsworthiness around the globe: 10 countries studied, each with a university country director 2 cities in each country examined, one major and one peripheral 60 news media studied (newspapers, television, and radio news programs), resulting in 32,000+ news items analyzed 80 focus groups with journalists, public relations practitioners, and audience members 2,400 newspaper stories ranked according to newsworthiness and compared with how prominently they were published. News Around the World provides remarkable insight into how and why news stories are reported, testing and improving a theory of cross-cultural newsworthiness and is essential reading for anyone seeking to understand international media and journalism.

The Silicone Breast Implant Story

Author: Marsha L. Vanderford
Publisher: Routledge
ISBN: 1136689087
Format: PDF, ePub, Docs
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This volume examines one health issue -- breast implants -- across a series of contexts often thought to be separate -- media coverage, doctor-patient interaction, doctor-doctor professional communication, support group dialogues, public relations campaigns, and more. In so doing, it provides a narrative of how communication shapes the individual perceptions of health, government, and social policy concerning health care. At the core of the silicone breast implant controversy is the need for people to act amid uncertainty about the health risks involved. This need to weigh action in the midst of uncertain risk characterizes a large number of health issues. The attempts of patients, physicians, drug manufacturers, and others to seek and provide both information and influence makes communication central to these issues. Consequently, the questions explored in this volume will interest a diverse group of readers. This audience includes plastic surgeons in particular, physicians in general, and anyone involved with women's health issues. As the medical profession struggles with its identity amid changes in public attitudes, government regulations, and medical practices, this volume's findings concerning media portrayals of doctors and medical devices become even more important. Finally, this study reveals how interrelated public information and private decisions are, and how closely media and interpersonal relationships fit. Tracing one medical issue across interpersonal, organizational, public relations, and mediated forums has clearly demonstrated the multiple ways those communication channels overlap and inform one another.

Public Health Communication

Author: Robert Hornik
Publisher: Routledge
ISBN: 1135671451
Format: PDF, Docs
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This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Media and Health

Author: Clive Seale
Publisher: SAGE Publications Limited
ISBN:
Format: PDF, ePub, Docs
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This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care.