Communication Theories Pearson New International Edition

Author: Werner J. Severin
Publisher:
ISBN: 9781292042855
Format: PDF, ePub
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This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

Mass Media

Author: James B. Martin
Publisher: Nova Publishers
ISBN: 9781590332627
Format: PDF, Mobi
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Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Communication Theories Origins Methods and Uses in the Mass Media

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1497032938
Format: PDF, ePub
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Facts101 is your complete guide to Communication Theories, Origins, Methods and Uses in the Mass Media. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Communication Research Strategies and Sources

Author: Rebecca B. Rubin
Publisher: Cengage Learning
ISBN: 0495095885
Format: PDF, ePub, Docs
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Designed to help students learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing and the latest research technology tools. In addition, this communication research text places special emphasis on using library resources to help students effectively strategize, develop, and complete communication research. The new edition welcomes talented scholar, Paul Haridakis, as a new coauthor on the book. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

How to Build Social Science Theories

Author: Pamela J. Shoemaker
Publisher: SAGE Publications
ISBN: 1452210438
Format: PDF
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As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elaborated. Essential reading for students of social science research, this book traces theories from their most rudimentary building blocks (terminology and definitions) through multivariable theoretical statements, models, the role of creativity in theory building, and how theories are used and evaluated. Authors Pamela J. Shoemaker, James William Tankard, Jr., and Dominic L. Lasorsa intend to improve research in many areas of the social sciences by making research more theory-based and theory-oriented. The book begins with a discussion of concepts and their theoretical and operational definitions. It then proceeds to theoretical statements, including hypotheses, assumptions, and propositions. Theoretical statements need theoretical linkages and operational linkages; this discussion begins with bivariate relationships, as well as three-variable, four-variable, and further multivariate relationships. The authors also devote chapters to the creative component of theory-building and how to evaluate theories.

Applied Mass Communication Theory

Author: Jack Rosenberry
Publisher: Routledge
ISBN: 1134974213
Format: PDF, ePub, Mobi
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Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

Medien und Kommunikation

Author: Paddy Scannell
Publisher: VS Verlag für Sozialwissenschaften
ISBN: 9783531165943
Format: PDF, Kindle
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Paddy Scannells Buch bietet eine faszinierende, erhellende und sehr gut verständliche Einführung in die Medien- und Kommunikationstheorie. Scannell entwickelt anhand der historischen Entwicklungen in Nordamerika und Europa eine sehr zugängliche, systematische und gleichzeitig differenzierte Analyse der verschiedenen Zugänge der Beschäftigung mit Medien- und Kommunikation. Immer wieder schöpft er aus verschiedenen Disziplinen und fordert so insgesamt die Leserinnen und Leser heraus, sich mit Kommunikation und Medien in ihren Gesamtzusammenhängen auseinander zu setzen. Das international vielfach beachtete Werk des bekannten britischen Wissenschaftlers und Professors für Kommunikationswissenschaft an der University of Michigan liegt nun endlich in deutscher Sprache vor.

Moderne Physik

Author: Paul Allen Tipler
Publisher: Oldenbourg Verlag
ISBN: 9783486582758
Format: PDF, Kindle
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Immer mehr deutsche Hochschulen folgen dem amerikanischen Vorbild und bieten Einführungskurse zur Modernen Physik an. Diese Kurse vermitteln die spannenden Erkenntnisse der Physik der letzten 100 Jahre, die zu bahnbrechenden Veränderungen geführt haben. Das Standardwerk zu diesen Kursen ist "Modern Physics" von Paul A. Tipler, Autor des berühmten Werkes "Physik", und Ralph A. Llewellyn. Die Autoren zeigen, dass man ein tief gehendes Verständnis der Modernen Physik vermitteln kann, ohne einen schwerfälligen mathematischen Apparat bemühen zu müssen. Mit über 500 Abbildungen, Zitaten berühmter Physiker sowie mit ca. 700 sorgfältig ausgewählten Übungsaufgaben und über das Internet zugänglichen Ergänzungen wurde "Modern Physics" in den USA zu einem der beliebtesten Lehrbücher zu diesem Thema.