Content Marketing

Author: Lisa Ann Landry
Publisher: Life On Purpose
ISBN: 9780996190848
Format: PDF
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So you've got a few social sites set-up for your business. You thought it was a great idea to use the sites to regularly post your sales and promotions. Well how is that working for you? Is it getting old? Does anyone care? I mean is anyone taking advantage of your sales? Or are they more interested in blocking you or reporting you as a spammer? Are you consistently frustrated because your efforts social media marketing don't seem to work? Do you often struggle with identifying content ideas that will engage your ideal client beyond your sales and promotions? Is it sometimes challenging to find the time to create and post regularly to your social sites? Don't you wish you could just have a simple strategy for content marketing? Pick up Content Marketing: How to Get Started. And you will learn: Why content marketing works better than being salesy, pushy, slimy, and sleazy To give great content that gets engagement by practicing the Law of Reciprocity You have gallons of content already, how to identify it and how to apply the Little Pink Spoons method Create a keyword and hashtag optimized content marketing strategy that will carry you through the year The unique features, culture, language and tone of some of the social sites so you know the best type of content to post How to leverage you social media marketing efforts with you e-mail marketing Start marketing your products and service using social media and e-mail marketing by using this simple guide Content Marketing: How to Get Started"

The Beginner s Guide to Content Marketing for Small Business

Author: Matt Mansfield
Publisher: Matt about Business, LLC
ISBN: 9780988843707
Format: PDF
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"Content marketing is the hottest way to promote your small business online today because content such as blog posts, videos, infographics and updates to social media sites like Twitter, Facebook, and Pinterest can: drive targeted traffic to your website month after month; cost less than traditional online marketing thanks to its super long-lasting return on investment; build the authority, goodwill and trust that leads to sales." -- Page [4] of cover.

Content Marketing For Dummies

Author: Susan Gunelius
Publisher: John Wiley & Sons
ISBN: 9781118093788
Format: PDF, ePub, Docs
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Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance. Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid Shows how to create content and get it published online in longor short form Offers plenty of tips, case studies, and worksheets to ensuresuccess Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.

The Content Marketing Equation

Author: Anthony Fasano
Publisher: Createspace Independent Publishing Platform
ISBN: 9781541333246
Format: PDF, ePub, Docs
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Are you stuck in a cubicle? Are you tired of punching the clock? Do you wish that you could break free from the shackles of office life and start your own business? You've probably heard online marketing gurus brag about how much money they make from their Internet businesses, but have no idea how to do it yourself. In 2008, Anthony Fasano was just another white color worker stuck in the rat race, spending more than 50 hours per week in a cubicle. He decided he wanted a new life and learned everything he could about making money online. Over the past eight years, Anthony has launched multiple successful podcasts, published a professional development book that was picked up by a major publisher, wrote two children's books, spent a summer in Italy connecting with his long lost relatives, and made hundreds of thousands of dollars online. Anthony has boiled down everything he has learned about making money online into a simple formula that anyone can follow. This formula, known as the content marketing equation, contains the exact strategies that Anthony used to build his businesses and escape the 9-to-5. Now, you can use the same strategies to create freedom and wealth in your life. By reading the Content Marketing Equation, you'll learn: How to select a profitable niche that you won't grow tired of. How to create valuable content that will naturally attract an audience. Which social media platforms and other channels you should publish content to. How to consistently produce content so that your audience keeps coming back for more. How to collect email addresses and build a mailing list to position yourself for long term profit. What you need to do to actually make money from your online business. Want to Get Started? Read The Content Marketing Equation and learn how to launch your own online business, starting today. Scroll to the top of the page and click on the buy button to get your copy of this book.

Content Marketing Strategies For Dummies

Author: Stephanie Diamond
Publisher: John Wiley & Sons
ISBN: 1119154545
Format: PDF
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Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Content Marketing for Nonprofits

Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
ISBN: 111872237X
Format: PDF, ePub, Docs
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Nonprofits are communicating more often and in more ways thanever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact,Low-Cost Ways to Build Support for Your Good Cause, Kivi LerouxMiller shows you how to design and implement a content marketingstrategy that will attract people to your cause, rather thanbegging for their attention or interrupting them with yourcommunications. Youll learn how to plan, create, share, and managerelevant and valuable content that inspires and motivates people tosupport your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising ischanging, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced,multichannel world How to make big-picture strategic decisions about your content,followed by pragmatic and doable tactics on everything fromeditorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes andmissions This book is your must-have guide to communicating so that youkeep the supporters you already have, attract new ones, andtogether, change the world for the better.

The Librarian s Nitty Gritty Guide to Content Marketing

Author: Laura Solomon
Publisher: American Library Association
ISBN: 0838914365
Format: PDF, ePub
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What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

Storytelling in sozialen Medien

Author: Gary Vaynerchuk
Publisher: books4success
ISBN: 3864705312
Format: PDF, Mobi
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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Content Marketing In A Week

Author: Jane Heaton
Publisher: Hachette UK
ISBN: 1473608260
Format: PDF
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***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success

Digitales Marketing f r Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 3527812466
Format: PDF, Docs
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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.