Context and Method in Qualitative Research

Author: Gale Miller
Publisher: SAGE
ISBN: 9781446225059
Format: PDF, Docs
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A critical examination of the principles and practice of qualitative research is provided in this book which examines the interplay between context and method, making it invaluable for both the experienced and the beginning researcher. A range of methodological and practical issues central to the concerns of qualitative researchers are addressed. These include: the validity and plausibility of qualitative methods; the problems encountered using specific techniques in a range of social settings; and the moral issues raised in qualitative research. These themes are related to practical issues which are illustrated by a breadth of examples and in-depth case studies. The contributors look at the methods and strategies that they have used to study everyday life, and make suggestions to readers on why and how they might conduct their own studies. They raise issues that go beyond `cookbook' discussions of issues such as how to enter social settings, manage the subjects of one's research and ask `good' questions in the process of formulating research strategies. These issues are addressed within the framework of the larger purposes and uses of qualitative research where specific methodological problems are not used as ends in themselves.

Context and Method in Qualitative Research

Author: Gale Miller
Publisher: SAGE
ISBN: 9781446225059
Format: PDF, Mobi
Download Now
A critical examination of the principles and practice of qualitative research is provided in this book which examines the interplay between context and method, making it invaluable for both the experienced and the beginning researcher. A range of methodological and practical issues central to the concerns of qualitative researchers are addressed. These include: the validity and plausibility of qualitative methods; the problems encountered using specific techniques in a range of social settings; and the moral issues raised in qualitative research. These themes are related to practical issues which are illustrated by a breadth of examples and in-depth case studies. The contributors look at the methods and strategies that they have used to study everyday life, and make suggestions to readers on why and how they might conduct their own studies. They raise issues that go beyond `cookbook' discussions of issues such as how to enter social settings, manage the subjects of one's research and ask `good' questions in the process of formulating research strategies. These issues are addressed within the framework of the larger purposes and uses of qualitative research where specific methodological problems are not used as ends in themselves.

Qualitative Methods for Health Economics

Author: Joanna Coast
Publisher:
ISBN: 9781783485611
Format: PDF, ePub, Docs
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The first text to examine the use of qualitative research methods in health economics. It introduces students to the methods and demonstrates their application in case studies.

Case Study Research

Author: Robert K. Yin
Publisher: SAGE
ISBN: 1412960991
Format: PDF, ePub, Mobi
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Providing a complete portal to the world of case study research, the Fourth Edition of Robert K. Yin’s bestselling text Case Study Research offers comprehensive coverage of the design and use of the case study method as a valid research tool. This thoroughly revised text now covers more than 50 case studies (approximately 25% new), gives fresh attention to quantitative analyses, discusses more fully the use of mixed methods research designs, and includes new methodological insights. The book’s coverage of case study research and how it is applied in practice gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. Key Features of the Fourth Edition Highlights each specific research feature through 44 boxed vignettes that feature previously published case studies Provides methodological insights to show the similarities between case studies and other social science methods Suggests a three-stage approach to help readers define the initial questions they will consider in their own case study research Covers new material on human subjects protection, the role of Institutional Review Boards, and the interplay between obtaining IRB approval and the final development of the case study protocol and conduct of a pilot case Includes an overall graphic of the entire case study research process at the beginning of the book, then highlights the steps in the process through graphics that appear at the outset of all the chapters that follow Offers in-text learning aids including “tips” that pose key questions and answers at the beginning of each chapter, practical exercises, endnotes, and a new cross-referencing table Case Study Research, Fourth Edition is ideal for courses in departments of Education, Business and Management, Nursing and Public Health, Public Administration, Anthropology, Sociology, and Political Science.

Qualitative Methods in Social Work Research

Author: Deborah K. Padgett
Publisher: SAGE
ISBN: 1412951933
Format: PDF, ePub, Docs
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The Second Edition of Qualitative Methods in Social Work Research provides accessible how-to instruction for social work and other practice-based researchers interested in carrying out rigorous and relevant qualitative research. This comprehensive, expanded version offers a sophisticated introduction to qualitative methods based upon six major approaches: ethnography, grounded theory, case study, narrative, phenomenological, and participatory action research. Similar to the earlier edition, this Second Edition is a highly readable introduction to qualitative research that combines attention to methodological rigor with pragmatic concerns for real-world relevance.

Handbook of Qualitative Research Methods in Marketing

Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1847204120
Format: PDF, Kindle
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Qualitative Research in the Study of Leadership

Author: Karin Klenke
Publisher: Emerald Group Publishing
ISBN: 0080464106
Format: PDF, Docs
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Although an increasingly growing number of books on qualitative research methods are currently available, there is not a text that examines the use of qualitative research methods in the context of the study of leadership which has produced a voluminous body of research. This book is intended to fill this void. It discusses the use of qualitative research methods in leadership studies beginning with an examination of the paradigmatic assumptions underlying qualitative research. The book chronicles the gradually increasing legitimacy of qualitative inquiry in a discipline in which the hegemony of the quantitative paradigm continues to prevail. A variety of qualitative methods are presented that can be placed on a continuum ranging from purely qualitative (e.g., phenomenology, ethnography, grounded theory) to highly quantitative (e.g., certain forms of content analysis, historiometry and mixed methods designs). The book also includes a chapter on the use nontextual, image-based sources of data for qualitative leadership research. For each of the qualitative methods discussed, empirical leadership research illustrating the application of these methods is reviewed and analyzed. The book is intended for students of leadership ranging from graduate students to seasoned leadership scholars. Finally, it was written with leadership practitioners in mind who wish to broaden their understanding of new developments in leadership research.

Innovation in Socio Cultural Context

Author: Frane Adam
Publisher: Routledge
ISBN: 1136198903
Format: PDF, ePub, Docs
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Innovation - the process of obtaining, understanding, applying, transforming, managing and transferring knowledge - is a result of human collaboration, but it has become an increasingly complex process, with a growing number of interacting parties involved. Lack of innovation is not necessarily caused by lack of technology or lack of will to innovate, but often by social and cultural forces that jeopardize the cognitive processes and prevent potential innovation. This book focuses on the rule of social capital in the process of innovation: the social networks and the norms; values and attitudes (such as trust) of the actors; social capital as both bonding and bridging links between actors; and social capital as a feature at all spatial levels, from the single inventor to the transnational corporation. Contributors from a wide variety of countries and disciplines explore the cultural framework of innovation through empirics, case studies and examination of conceptual and methodological dilemmas.

Basics of Qualitative Research

Author: Juliet Corbin
Publisher: SAGE Publications
ISBN: 1483315681
Format: PDF, ePub
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Offering immensely practical advice, Basics of Qualitative Research, Fourth Edition presents methods that enable researchers to analyze, interpret, and make sense of their data, and ultimately build theory from it. Authors Juliet Corbin and Anselm Strauss (late of the University of San Francisco and co-creator of grounded theory) walk readers step-by-step through the research process—from the formation of the research question through several approaches to coding, analysis, and reporting. Packed with definitions and illustrative examples, this highly accessible book concludes with chapters that present criteria for evaluating a study, as well as responses to common questions posed by students of qualitative research. New end-of-chapter “Insider Insights” contributed by qualitative researchers give readers a sense of what it’s like to work in the field. Significantly revised, this Fourth Edition remains a landmark volume in the study of qualitative methods.

Using Qualitative Research in Advertising

Author: Margaret A. Morrison
Publisher: SAGE Publications
ISBN: 1483342220
Format: PDF
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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.