Crack the Customer Mind Code

Author: Gary Hennerberg
Publisher: Morgan James Publishing
ISBN: 1630476994
Format: PDF, ePub
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Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant. Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can: 1. Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation. 2. Stimulate emotion through fear, uncertainty, and doubt. 3. Calm the mind with your solution to enable clearer thinking. 4. Properly position, or reposition, your product or organization to initiate new short-term memory. 5. Use storytelling to deepen the new memory and convert it to long-term memory. 6. Logically interpret your sales presentation offer and create a compelling conclusion. 7. Persuade and lead your prospects to a sense of self-permission to buy. Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action. Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!

Heart of Darkness and the Secret Sharer

Author: Joseph Conrad
Publisher: Penguin
ISBN: 1440637237
Format: PDF, ePub
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In this pair of literary voyages into the inner self, Joseph Conrad has written two of the most chilling, disturbing, and noteworthy pieces of fiction of the twentieth century. Heart of Darkness is a devastating commentary on the corruptibility of humanity. Based on Conrad’s own 1890 trip up the Congo River, the story is told by Marlow, the novelist’s alter ego. It is a journey into darkness and horror—both literally, as the narrator descends into a sinister jungle landscape, and metaphorically, as he encounters the morally depraved Mr. Kurtz. The Secret Sharer is the tale of a young sea captain’s first command as he sails into the Gulf of Siam—and into an encounter with his mysterious “double,” the shadow self of the unconscious mind. Joseph Conrad boldly experimented with the novella and novel forms, filled his writing with the exotic places he himself had traveled, and concerned himself with honor, guilt, moral alienation, and sin. Heart of Darkness and The Secret Sharer encapsulate his literary achievements—and his haunting portrayal of the dark side of man. With an Introduction by Joyce Carol Oates and an Afterword by Vince Passaro From the Paperback edition.

NAND Flash Memory Technologies

Author: Seiichi Aritome
Publisher: John Wiley & Sons
ISBN: 1119132622
Format: PDF, Docs
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Offers a comprehensive overview of NAND flash memories, with insights into NAND history, technology, challenges, evolutions, and perspectives Describes new program disturb issues, data retention, power consumption, and possible solutions for the challenges of 3D NAND flash memory Written by an authority in NAND flash memory technology, with over 25 years’ experience

Wild Blood Horses of the Dawn 3

Author: Kathryn Lasky
Publisher: Scholastic Inc.
ISBN: 0545683025
Format: PDF, Kindle
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After adopting an orphan human boy, the First Herd is finally ready to make the treacherous journey across the mountains to find the Sweet Grass that promises survival. But when their leader, Estrella, is captured by cruel men, it delivers a blow to the very heart of the herd. If the horses turn back, they'll never make it across the mountains before winter. But if they leave Estrella in captivity, the wild-born filly will surely perish. This conclusion to Kathryn Lasky's Horses of the Dawn trilogy will make your heart beat to the rhythm of thundering hooves, leaving you breathless as you join the herd's final fight for freedom.

A Christmas Carol

Author: Charles Dickens
Publisher:
ISBN:
Format: PDF, ePub, Mobi
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Everyone is familiar with this classic Christmas story. Ebenezer Scrooge is a miserly, unpleasant man who despises Christmas and overworks his clerk Bob Cratchit. As he prepares for another Christmas Eve without celebration, Scrooge is greeted by his dead business partner, Jacob Marley who warns him that his greed will not go unpunished. At first, Scrooge doesn't heed Marley's warning, but soon he is visited by the Ghosts of Christmas Past, Present, and Christmas Yet to Come. He is made to face his cruel nature, and to consider whether he should change his ways. This is a free digital copy of a book that has been carefully scanned by Google as part of a project to make the world's books discoverable online. To make this print edition available as an ebook, we have extracted the text using Optical Character Recognition (OCR) technology and submitted it to a review process to ensure its accuracy and legibility across different screen sizes and devices. Google is proud to partner with libraries to make this book available to readers everywhere.

MindLift

Author: Kasper van der Meulen
Publisher: Lifestyle Entrepreneurs Press via PublishDrive
ISBN: 1946697192
Format: PDF
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MindLift is your no-nonsense guide to increased focused awareness, enhanced mental fitness and limitless personal freedom. Written and laid out in a way that supports your natural ability to focus. The Modern Mind We live in a wonderful era of abundance, high-speed information and hyper-connection, but it also faces us with the challenges of mass-distraction, negative stress and analysis paralysis. In this book you will learn how to leverage the opportunities of the modern world into a lifestyle of laser focus, masterful mindfulness and personal freedom. Mental Fitness The mind is a tool that can be developed through training, just like any muscle in the body. This book provides a skill-based approach to personal development and habit creation, by means of dedicated practice in the areas of attention management, rapid learning ability, meditation & mindfulness, mastering stress physiology, re-wilding your life, physical movement and nutritional autonomy. All this packed into fifty easy-to-use tips, tricks and hacks and ten simple mindset-shifts!

The Anarchist Cookbook

Author: William Powell
Publisher: Lulu Press, Inc
ISBN: 1387589660
Format: PDF, Mobi
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The Anarchist Cookbook will shock, it will disturb, it will provoke. It places in historical perspective an era when "Turn on, Burn down, Blow up" are revolutionary slogans of the day. Says the author" "This book... is not written for the members of fringe political groups, such as the Weatherman, or The Minutemen. Those radical groups don't need this book. They already know everything that's in here. If the real people of America, the silent majority, are going to survive, they must educate themselves. That is the purpose of this book." In what the author considers a survival guide, there is explicit information on the uses and effects of drugs, ranging from pot to heroin to peanuts. There i detailed advice concerning electronics, sabotage, and surveillance, with data on everything from bugs to scramblers. There is a comprehensive chapter on natural, non-lethal, and lethal weapons, running the gamut from cattle prods to sub-machine guns to bows and arrows.

Reading in the Brain

Author: Stanislas Dehaene
Publisher: Penguin Paperbacks
ISBN: 9780143118053
Format: PDF, Mobi
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Examines the process through which the human brain has adapted to create and recognize words, discussing the history of writing and reading and presenting current research into such topics as language, spelling logic, and dyslexia.