Creative Library Marketing and Publicity

Author: Robert J. Lackie
Publisher: Rowman & Littlefield
ISBN: 144225422X
Format: PDF, Docs
Download Now
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.

Creative Library Marketing and Publicity

Author: Robert J. Lackie
Publisher: Rowman & Littlefield Publishers
ISBN: 9781442254213
Format: PDF, Kindle
Download Now
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.

Marketing for Special and Academic Libraries

Author: Valerie S. Gordon
Publisher: Rowman & Littlefield
ISBN: 1442262710
Format: PDF, Mobi
Download Now
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Library Marketing

Author: Jill Stover Heinze
Publisher: Against the Grain, LLC
ISBN: 9781941269152
Format: PDF, Docs
Download Now
Charleston Briefings: Trending Topics for Information Professionals is a thought-provoking series of brief books concerning innovation in the sphere of libraries, publishing, and technology in scholarly communication. The briefings, growing out of the vital conversations characteristic of the Charleston Conference and Against the Grain, will offer valuable insights into the trends shaping our professional lives and the institutions in which we work. The Charleston Briefings are written by authorities who provide an effective, readable overview of their topics--not an academic monograph. The intended audience is busy nonspecialist readers who want to be informed concerning important issues in our industry in an accessible and timely manner.

Gender Issues and the Library

Author: Lura Sanborn
Publisher: McFarland
ISBN: 1476630348
Format: PDF, ePub, Mobi
Download Now
With the legalization of same-sex marriage and the explosion of LGBTQ news coverage in recent years, gender studies is a subject of intense interest in popular media and a part of the curriculum at many colleges. Libraries realize the importance of supporting the field yet many have difficulty finding resources and programming ideas. This book provides case studies and a range of innovative solutions for better meeting patron needs. Twenty-seven chapters are arranged into sections covering Research and Library Instruction, History and Herstory, Programming, Collections and Beyond, and Resources.

Marketing Your Library

Author: Carol Smallwood,
Publisher: McFarland
ISBN: 0786489952
Format: PDF, ePub, Mobi
Download Now
"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

The ABCs of ERM Demystifying Electronic Resource Management for Public and Academic Librarians

Author: Jessica Zellers
Publisher: ABC-CLIO
ISBN: 1440855811
Format: PDF, ePub
Download Now
The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. • Helps librarians grapple with areas with which they may not be familiar through clear, workable explanations • Serves as an at-a-glance reference for quick answers to questions about electronic resources • Engages readers and provides practitioners a good overview of the topic and references for further reading

Library Services for Multicultural Patrons

Author: Carol Smallwood
Publisher: Rowman & Littlefield
ISBN: 0810887223
Format: PDF, ePub, Mobi
Download Now
Library Services for Multicultural Patrons provides librarians of all types who want to better serve the multicultural groups in their communities with easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference services and library instruction to speakers of English as a second language, marketing and promotional tips designed to welcome multicultural patrons into the library, and much more.

Video Marketing for Libraries

Author: Heather A. Dalal
Publisher: Rowman & Littlefield
ISBN: 1442269502
Format: PDF, Kindle
Download Now
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Disability and Business

Author: Charles A. Riley
Publisher: UPNE
ISBN: 9781584655220
Format: PDF
Download Now
The complete manager's guide to integrating disability into business.