Creativity and Advertising

Author: Andrew McStay
Publisher: Routledge
ISBN: 1135045305
Format: PDF, ePub, Docs
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Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.

Digital Advertising

Author: Andrew John McStay
Publisher: Macmillan International Higher Education
ISBN: 1137494352
Format: PDF, ePub, Mobi
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Drawing on interviews with professionals in the field alongside critical theory, this new edition explores the world of digital advertising today and looks at its possibilities for tomorrow

Narrative Advertising Models and Conceptualization in the Digital Age

Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 152252374X
Format: PDF, Docs
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The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

The Global Management of Creativity

Author: Marcus Wagner
Publisher: Routledge
ISBN: 1317436830
Format: PDF
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In the past, ‘Global Management’ meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed. This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing creativeness in organizations in an international context, and pinpointing important key elements that should be tracked. Comprising expert contributions and written by a wide array of leading scholars in economics, management of innovation and creativity, this book is an insightful resource. This volume provides empirical and theoretical material for managers, students and academics in the field of international management of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and industrial studies.

Creativity and Leadership in Science Technology and Innovation

Author: Sven Hemlin
Publisher: Routledge
ISBN: 1135048835
Format: PDF, Kindle
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Leadership is vital to creativity and successful innovation in groups and organizations; leadership is however seldom studied in the academic literature as a creativity driver. One reason for the lack of attention paid to leadership’s effect on creativity may be the common belief that creativity cannot and should not be managed. Creative individuals and groups are regarded as, and indeed often are, autonomous and self-driving. From this belief the erroneous conclusion is drawn that there is no need for leadership in creative environments and situations. The better conclusion, proposed by this book, is that leadership not only stimulates creativity, but that such a leadership in the science, technology, and innovation fields should specifically possess at least two features: a) expertise in the field(s), and b) an ability to create, support, and encourage individuals, groups, and creative knowledge environments. A number of specialist authors in this volume offer original theoretical, empirical, and applied chapters that elucidate how to better organize and lead creative efforts in science, technology, and innovation. A number of important research questions are raised and answered, including: What kinds of leaderships are needed at different levels of S&T organizations for a creative output? What social and cognitive abilities and skills are needed for leadership in creative environments? How does leadership vary with different phases of the creative process? This book offers concrete analysis of how leaders and managers can facilitate, promote, and organize for creative performance in science, technology, and in innovating organizations, making it required reading for academic and industrial research leaders, scientists, and engineers.

The Mood of Information

Author: Andrew McStay
Publisher: A&C Black
ISBN: 1441176144
Format: PDF, ePub, Docs
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Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation. >

Stimulating Creativity

Author: Morris I. Stein
Publisher: Academic Press
ISBN: 1483258068
Format: PDF, Docs
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Stimulating Creativity: Volume 1, Individual Procedures discusses the psychological and social factors affecting creativity, including techniques applicable in technological and consumer-related product areas. Creativity is a process consisting of three overlapping stages—hypothesis formation, hypothesis testing, and the communication of results. The book reviews past criteria of creativity, and then suggests techniques, based on social and psychological differentiating characteristics of creativity, that can stimulate creativity. The text also considers some procedures which the individual can use to stimulate creativity, or overcome blocks that stop creativity. The book explains in detail individual procedures, group procedures, as well the techniques appropriate in each stage of the creative process. The text notes that the creative process occurs in a social context, primarily manifested during the communication stage. The book considers the following group procedures for stimulating creativity, namely, brainstorming, creative problem-solving, synectics, and a personality-insight approach. Examples of programs employed in different companies or organization can free an individual from difficulties and problems, make him more receptive to other programs, or he can use these programs as basis to develop newer programs. The book can prove insightful for psychiatrists, psychologists, behavioral scientists, child educators, students or professors in psychology, for parents of young children or adolescents, and also for general readers interested in self-improvement.

Plugged In

Author: Patti M. Valkenburg
Publisher: Yale University Press
ISBN: 0300228090
Format: PDF, Docs
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An illuminating study of the complex relationship between children and media in the digital age Now, as never before, young people are surrounded by media—thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram. This important study looks at both the sunny and the dark side of media use by today’s youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.