Customers First Dominate Your Market by Winning Them Over Where It Counts the Most

Author: Bolivar J. Bueno
Publisher: McGraw Hill Professional
ISBN: 0071787887
Format: PDF, ePub, Mobi
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“B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world—using the very process outlined in this book.” —BERT JACOBS, chief executive optimist, The Life is good Company “B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain highly profi table “brand lovers” rather than stalk new customers, then carefully read this book. B.J. wisely outlines why this is vital and importantly, how to actually do it in today’s marketplace! — DARRYL “DC” COBBIN, president, Brand Positioning Doctors, and former VP of Marketing, 20th Century Fox “Customers First tells the truth. I got a shiver up my back reading this book: What if my competitors read this and follow B.J.’s advice? I don’t care what size business you run, you could and should do exactly as this book instructs. As I was reading, I kept thinking of ways to get my customers to tell me how to be better.” —DAVID RATNER, owner, Dave’s Soda and Pet City MASTER THE SCIENCE OF MARKET DOMINATION... Brand Lovers are the best of your best customers. They power Harley-Davidson to the top of the enthusiast motorcycle market; they’re the core of Apple’s dominant position in portable devices; and they’re the reason why no other premium grocery chain can take a bite out of Whole Foods’ market share. Customers First, by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through Brand Modeling, the objective and scientific analysis of your organization’s performance across a wide range of situations. An accurate Brand Model will arm you with hard data to pinpoint and engage your brand’s most passionate customers—and give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your business’s DNA to help you build an unbeatable competitive advantage. Through examples of real-world success stories—among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines— and a detailed sample case study that shows effective Brand Modeling practices in action, Customers First delivers strategic insights and proven techniques for you to: Differentiate your products in ways that are meaningful to your best customers Drive growth by creating brand extensions that are a natural fit with your existing products Significantly improve marketing ROI by avoiding customers not interested in your brand Visually and verbally communicate brand values that resonate with your best customers Brand Modeling evolves the current state of marketing to a new level of sophistication. In Customers First, B.J. Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding (and pleasing) your most valuable ally in the battle for market dominance: The Brand Lover. B.J. BUENO is founder and managing partner of The Cult Branding Company, the premiere Brand Modeling and consumer insight research firm. He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers.

Summary Re Thinking the Network Economy

Author: BusinessNews Publishing
Publisher: Primento
ISBN: 2511016354
Format: PDF, ePub, Docs
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The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace". This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a “New Economy” has now been largely superseded by a more rational realisation that the tried-and-true laws of economics will still continue to apply in the digital marketplace. What will need to change, however, are our expectations. In his book, the author explains that instead of abandoning established business strategies altogether, a better approach is to understand how these traditional strategies will still apply in different circumstances. To forecast how markets will evolve in the future, therefore, don’t look for the dramatic or revolutionary changes forecast at the birth of the e-commerce frenzy. Instead, anticipate more evolutionary changes which build on the foundation of the tried-and-true economic principles which have stood the tests of time. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Re-Thinking the Network Economy" and discover the key to successful e-commerce.

If You re Not First You re Last

Author: Grant Cardone
Publisher: John Wiley and Sons
ISBN: 9780470645925
Format: PDF, Docs
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During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude

Dominate Your Market A Confident Approach to Selling That Will Double Your Business

Author: Bob Oros
ISBN: 1300327634
Format: PDF
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Using a scientifically proven system you will become a highly skilled, confident sales person improving your skills 52% in 13 weeks. Dominate Your Market is a more confident approach to selling that will take you step by step to success by mastering the attitudes and skills resulting in you being a top performing sales professional. All the doubts, fears and worries you ever had will disappear and will be replaced with a positive, aggressive approach. These topics have been presented over 2000 times to some of the largest companies in the U.S.

Winning a Billion Consumers

Author: Atul Joshi
Publisher: SAGE Publications India
ISBN: 9351505588
Format: PDF
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India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP. How do some companies win big in this market? Why do many companies fail to go after the big opportunities? What are the new growth strategies that can triumph in this diverse market? Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.

Thailand Business Law Handbook

Author: USA International Business Publications
Publisher: Int'l Business Publications
ISBN: 1433049171
Format: PDF, ePub, Mobi
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Thailand Business Law Handbook - Strategic Informtion and Basic Laws

Wie man Freunde gewinnt

Author: Dale Carnegie
Publisher: S. Fischer Verlag
ISBN: 3104031479
Format: PDF, Mobi
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Dieses Buch zeigt Ihnen: - wie man Freunde gewinnt - wie man auf neuen Wegen zu neuen Zielen gelangt - wie man beliebt wird - wie man seine Umwelt beeinflußt - wie man mehr Ansehen erlangt - wie man im Beruf erfolgreicher wird - wie man Streit vermeidet - wie man ein guter Redner und brillanter Gesellschafter wird - wie man den Charakter seiner Mitmenschen erkennt - wie man seine Mitarbeiter anspornt und vieles mehr...