Daisy Petals and Mushroom Clouds

Author: Robert Mann
Publisher: LSU Press
ISBN: 080714293X
Format: PDF, Mobi
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The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.

Daisy Petals and Mushroom Clouds

Author: Robert Mann
Publisher: LSU Press
ISBN: 0807142956
Format: PDF, ePub, Mobi
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Thoroughly analyzes the controversial "Daisy Girl" ad run by Lyndon B. Johnson's presidential campaign in 1964, which painted Barry Goldwater as a radical who would lead the United States into nuclear annihilation -- provided by publisher.

Daisy Petals and Mushroom Clouds

Author: Robert Mann
Publisher: LSU Press
ISBN: 0807142964
Format: PDF, ePub, Mobi
Download Now
The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.

Small Screen Souths

Author: Hubert H. Humphrey
Publisher: LSU Press
ISBN: 0807160342
Format: PDF, ePub
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Brought up on Wilsonian democracy and populist ideals, a young Hubert Humphrey witnessed the near-failure of the American political system during the Great Depression and its revival under Franklin D. Roosevelt. In The Political Philosophy of the New Deal, Humphrey responds to the changing political landscape of his early adulthood and offers a broad-ranging analysis of the New Deal and its place in the American traditions of individualism and social responsibility. First published in 1970, Humphrey's book makes the case that the New Deal, by emphasizing stability for all citizens, situated itself firmly within the traditions of American democracy. His cogent assessment of Roosevelt's policies offers insights still applicable in current-day discourse about the financial and social sectors within the United States. This paperback edition includes a new foreword by Robert Mann, who explains the enduring importance of Humphrey's work and makes a strong case for the relevance of Humphrey's ideas in today's political climate.

Working Congress

Author: Robert Mann
Publisher: LSU Press
ISBN: 0807157392
Format: PDF, ePub
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In 1964, as the polarizing Civil Rights Act made its way through the House and Senate, and Congress navigated one of the most tumultuous eras in American history, a Harris Poll put the institution's approval rating at 60 percent. Why then, fifty years later, has the public's approval of Congress eroded to an all-time low of 10 percent? Working Congress: A Guide for Senators, Representatives, and Citizens seeks to isolate the reasons for Congress's staggering decline in public opinion, and to propose remedies to reverse the grave dysfunction in America's most important political institution. Aided by the input of retired members of Congress from both major parties, editor Robert Mann and his fellow contributors identify paralyzing partisan rancor as perhaps the most significant reason for the American public's declining support of its main representative body. The lack of mutual trust within Congress reflects (and creates) the suspicion and animosity of the great majority of Americans. Working Congress argues that members of Congress must find a path to cooperation if they are to function as the representative institution the Founders intended. Trenchant chapters by Mickey Edwards, Ross K. Baker, Frances E. Lee, Brian L. Fife, Susan Herbst, and Mark Kennedy analyze the problems and challenges facing Congress and suggest solutions to counteract partisan gridlock. Though these scholars and former members share a conviction that men and women of good will can and should work together, they do not assume that their solutions will herald a bipartisan utopia. Instead, they recognize that Congress is, and will always be, a work in progress.

Air Wars Television Advertising In Election Campaigns 1952 2008 5th Edition

Author: Darrell M West
Publisher: CQ Press
ISBN: 9780872897786
Format: PDF, Kindle
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In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following advertising’s evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by them. Taking into account new data and the 2008 campaigns, every chapter has been thoroughly revised and updated. Placing the use of advertising and mass media in historical context, West offers significant updates, including: - the face-off between Obama and McCain in the general election; - case studies of ad appeals during presidential and Senate campaigns; - advertising strategies from the dramatic nomination fight between Clinton and Obama; - advertising in congressional elections; material on ad buys, issue-advocacy advertising, and content analyses of campaign ads; and - ad stills aired during the 2008 elections.

Cold War

Author: Robert Mann
Publisher: Penguin
ISBN: 9780028642468
Format: PDF, ePub, Mobi
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A comprehensive look at the hundred-year history of the Cold War, from the rise of Lenin and communism to the foreign policy of George W. Bush. -- CNN's 24-part series, telecast in late 1998, is still alive and well on CNN Interactive. -- Who says the Cold War is over? Heard about the collision between the Chinese freighter and the U.S. Navy spy plane? New York Times political columnist Maureen Dowd said in April, "One veteran cold warrior who served under several presidents told me he was shocked that Bush II had refrozen the cold war." -- The Cold War International History Project Website at the Woodrow Wilson International Center for Scholars has up-to-date info on books published about the Cold War, as well as conferences, news, etc. The Complete Idiot's Guide "RM" to the Cold War covers: origins of the Cold War -- Karl Marx, the Treaty at Versailles, the Great Depression, the New Deal, and World War II; the China Lobby and the Marshall Plan, "American Caesar" in Korea and "Tail-Gunner Joe"; the birth of "talking head" journalism; those Happy Days 1950's; the Cuban Missile Crisis and death in Vietnam; the turbulent Sixties; Nixon visits China; Cold War America in the Seventies and Eighties -- the "Evil Empire, " Grenada, Nicaragua, and KAL Flight 007, and Post-Cold War policy, the Cold War legacy.

A Journalist s Diplomatic Mission

Author: John Maxwell Hamilton
Publisher: LSU Press
ISBN: 0807144231
Format: PDF, Kindle
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At the height of World War I, in the winter of 1917--1918, one of the Progressive era's most successful muckracking journalists, Ray Stannard Baker (1870--1946), set out on a special mission to Europe on behalf of the Wilson administration. While posing as a foreign correspondent for the New Republic and the New York World, Baker assessed public opinion in Europe about the war and postwar settlement. American officials in the White House and State Department held Baker's wide-ranging, trenchant reports in high regard. After the war, Baker remained in government service as the president's press secretary at the Paris Peace Conference, where the Allied victors dictated the peace terms to the defeated Central Powers. Baker's position gave him an extraordinary vantage point from which to view history in the making. He kept a voluminous diary of his service to the president, beginning with his voyage to Europe and lasting through his time as press secretary. Unlike Baker's published books about Wilson, leavened by much reflection, his diary allows modern readers unfiltered impressions of key moments in history by a thoughtful inside observer. Published here for the first time, this long-neglected source includes an introduction by John Maxwell Hamilton and Robert Mann that places Baker and his diary into historical context.

Words That Work

Author: Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Format: PDF, Docs
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Political Communication

Author: Robert Mann
Publisher: LSU Press
ISBN: 0807139556
Format: PDF, Kindle
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A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication. This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues. More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the "Mr. Smith Goes to Washington"--candidate fantasy. Twenty-seven chapters from a variety of contributors -- including academics, journalists, and political professionals -- provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics. With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.