Das verh ngnisvolle Talent des Herrn Rong

Author: Jia Mai
Publisher: DVA
ISBN: 3641153689
Format: PDF
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Alles beginnt Ende des 19. Jahrhunderts mit Großmutter Rong. Um die Kunst der Traumdeutung zu erlernen, schickt die Matriarchin ihren Enkel ins Ausland – und dieser kommt als moderner Mann wieder. Aus der Salzhändlerdynastie Rong wird eine Familie von Mathematikern, in die einige Generationen später Jinzhen hineingeboren wird. Der Junge mit dem übergroßen Kopf ist von einer fast mythischen Aura umgeben, denn er versteht die Welt der Zahlen wie kein anderer. Mitte der 50er-Jahre gelingt es ihm, für den chinesischen Geheimdienst einen als undechiffrierbar geltenden Code zu brechen, und er wird als Nationalheld gefeiert. Doch dann taucht ein noch schwierigerer Code auf und droht, ihn in den Abgrund zu ziehen ... Wie kein Zweiter vermag es der Bestsellerautor Mai Jia, das rätselhafte Leben eines tragischen Genies einzufangen und mit großem epischem Atem in all seinen Schattierungen darzustellen. Ein Romanereignis aus China, das weltweit für Aufsehen sorgt.


Author: Phil P. Barden
Publisher: John Wiley & Sons
ISBN: 1118345592
Format: PDF
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In this groundbreaking book Phil Barden reveals what decisionscience explains about people’s purchase behaviour, andspecifically demonstrates its value to marketing. He shares the latest research on the motivations behindconsumers’ choices and what happens in the human brain asbuyers make their decisions. He deciphers the ‘secretcodes’ of products, services and brands to explain why peoplebuy them. And finally he shows how to apply this knowledge in dayto day marketing to great effect by dramatically improving keyfactors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of BehaviouralEconomics, psychology and neuro-economics explain why we buy whatwe buy Offers a pragmatic framework and guidelines for day-to-daymarketing practice on how to employ this knowledge for moreeffective brand management - from strategy to implementation andNPD. The first book to apply Daniel Kahneman’s NobelPrize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers,advertising professionals, web designers, R&D managers,industrial designers, graphic designers in fact anyone whose roleor interest focuses on the ‘why’ behind consumerbehaviour. Foreword by Rory Sutherland, Executive Creative Director andVice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy GroupUK Full colour throughout

Decoded Enhanced Edition

Author: Jay-Z
Publisher: Random House Group
ISBN: 0679605215
Format: PDF
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This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.


Author: Debra Webb
Publisher: Harlequin
ISBN: 1459215931
Format: PDF, Mobi
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Slade Keaton was the man Maggie James fell in love with…until she learned he was a lie. Escaping a hit meant for him, she found herself on the run—fleeing a danger she couldn't comprehend with a man she couldn't trust. And pregnant with his baby. Though he'd had dozens of aliases, Slade couldn't forget who he was—the son of a merciless assassin named the Dragon. He'd kept out of his mother's reach for years till a Colby Agency investigation put him—and Maggie—on her radar. Now, could Slade become the very thing he hated in order to save the woman and child he loved?


Author: Mai Jia
Publisher: Penguin UK
ISBN: 0241961998
Format: PDF, ePub, Docs
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Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

Astrology Decoded

Author: Sue Merlyn Farebrother
Publisher: Random House
ISBN: 1448175763
Format: PDF, ePub, Mobi
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Have you ever wondered what astrology is about, or whether there is more to astrology than the popular sun-sign columns in the media? Are you fascinated by the idea of being able to interpret your own or other people's personal horoscopes? If so, this is the book for you. Accessible, entertaining and informative, Astrology Decoded explains, step by step, how astrology works, when to use it and ways to take it further. In this fascinating guide, expert astrologer Sue Merlyn Farebrother offers a practical and comprehensive course that will take you through the colourful ingredients that make up a birth chart, from the 12 zodiac signs to subtle astrological combinations and aspects, and the ways in which these express themselves through a person's character. Whether you are a beginner or have some knowledge of this fascinating subject, Astrology Decoded will deepen your understanding, and show you how to use astrology to enchance your life and the lives of others. Discover how the heavenly bodies really do influence us all and, in the process, learn more about yourself and those you care about...

Digital Activism Decoded

Author: Mary C. Joyce
Publisher: IDEA
ISBN: 9781932716603
Format: PDF, ePub, Docs
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The media have recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change-from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American nonprofits creating Facebook accounts in the hopes of luring supporters. These stories have been published, discussed, extolled, and derided, but the underlying mechanics of this practice of digital activism are little understood. This new field, its dynamics, practices, misconceptions, and possible futures are presented together for the first time in Digital Activism Decoded.


Author: Sara Marx
Publisher: Bella Books
ISBN: 1594939543
Format: PDF, ePub
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Shay Cooper was good at her job. As an FBI agent she broke criminals—until they broke her. Recovery seems unlikely until her mentor proposes she return to work at the training academy near her hometown of Chicago. Life in the slow lane definitely appeals, but her contentment lasts only until she meets the academy's biggest challenge: Agent Kate Harris. Kate Harris has made her mistakes and carries her own secrets. Her former partner—a brilliant profiler and author of true crime blockbusters—has disappeared. She's determined to find him, orders for more training be damned. The horror she uncovers collides with Shay's own nightmarish past. The only thing they agree on is that they can't trust anyone, not even each other. Sara Marx, author of the breakout hit Before I Died, returns with an unforgettable thriller teeming with the risks of passion and love.

Race Decoded

Author: Catherine Bliss
Publisher: Stanford University Press
ISBN: 0804782059
Format: PDF, Kindle
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In 2000, with the success of the Human Genome Project, scientists declared the death of race in biology and medicine. But within five years, many of these same scientists had reversed course and embarked upon a new hunt for the biological meaning of race. Drawing on personal interviews and life stories, Race Decoded takes us into the world of elite genome scientists—including Francis Collins, director of the NIH; Craig Venter, the first person to create a synthetic genome; and Spencer Wells, National Geographic Society explorer-in-residence, among others—to show how and why they are formulating new ways of thinking about race. In this original exploration, Catherine Bliss reveals a paradigm shift, both at the level of science and society, from colorblindness to racial consciousness. Scientists have been fighting older understandings of race in biology while simultaneously promoting a new grand-scale program of minority inclusion. In selecting research topics or considering research design, scientists routinely draw upon personal experience of race to push the public to think about race as a biosocial entity, and even those of the most privileged racial and social backgrounds incorporate identity politics in the scientific process. Though individual scientists may view their positions differently—whether as a black civil rights activist or a white bench scientist—all stakeholders in the scientific debates are drawing on memories of racial discrimination to fashion a science-based activism to fight for social justice.