Defining Creativity

Author: Wouter Boon
Publisher: Bis Pub
ISBN: 9789063693459
Format: PDF, Docs
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Defining Creativity comprehensively explains what creativity is, from a biological, psychological, and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.

Artscience

Author: David Edwards
Publisher: Harvard University Press
ISBN: 9780674026254
Format: PDF, ePub, Mobi
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Attempts to show how innovation in the post-Google generation is often catalyzed by those who cross a conventional line so firmly drawn between the arts and the sciences.

A Technique for Producing Ideas

Author: James Young
Publisher: McGraw Hill Professional
ISBN: 0071426256
Format: PDF, ePub, Docs
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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Notebooks of the Mind

Author: Vera John-Steiner
Publisher: Oxford University Press on Demand
ISBN: 0195108965
Format: PDF, ePub, Docs
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How do creative people think? Do great works of the imagination originate in words or in images? Is there a rational explanation for the sudden appearance of geniuses like Mozart or Einstein? Such questions have fascinated people for centuries; only in recent years, however, has cognitive psychology been able to provide some clues to the mysterious process of creativity. In this revised edition of Notebooks of the Mind, Vera John-Steiner combines imaginative insight with scientific precision to produce a startling account of the human mind working at its highest potential. To approach her subject John-Steiner goes directly to the source, assembling the thoughts of "experienced thinkers"--artists, philosophers, writers, and scientists able to reflect on their own imaginative patterns. More than fifty interviews (with figures ranging from Jessica Mitford to Aaron Copland), along with excerpts from the diaries, letters, and autobiographies of such gifted giants as Leo Tolstoy, Marie Curie, and Diego Rivera, among others, provide illuminating insights into creative activity. We read, for example, of Darwin's preoccupation with the image of nature as a branched tree while working on his concept of evolution. Mozart testifies to the vital influence on his mature art of the wondrous "bag of memories" he retained from childhood. Anais Nin describes her sense of words as oppressive, explaining how imagistic free association freed her as a writer. Adding these personal accounts to laboratory studies of thought process, John-Steiner takes a refreshingly holistic approach to the question of creativity. What emerges is an intriguing demonstration of how specific sociocultural circumstances interact with certain personality traits to encourage the creative mind. Among the topics examined here are the importance of childhood mentor figures; the lengthy apprenticeship of the talented person; and the development of self- expression through highly individualistic languages, whether in images, movement or inner speech. Now, with a new introduction, this award-winning book provides an uniquely broad-based study of the origins, development and fruits of human inspiration.

The Act of Creation

Author: Arthur Koestler
Publisher: Last Century Media
ISBN: 9781939438980
Format: PDF, ePub
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The Act of Creation begins where this view ceases to be true. Koestler affirms that all creatures have the capacity for creative activity, frequently suppressed by the automatic routines of thought and behavior that dominate their lives. The study of psychology has offered little in the way of an explanation of the creative process, and Koestler suggests that we are at our most creative when rational thought is suspended - for example in dreams and trance-like states. Then the mind is capable of receiving inspiration and insight. Taking humor as his starting point, Koestler examines what he terms 'bisociative' thinking - the creative leap made by the mind that gives rise to new and startling perceptions and glimpses of reality. From here he assesses the workings of the mind of the scientific or artistic genius. The general reader as well as the reader with a deeper knowledge of the topics covered will find this richly documented study of creativity both illuminating and compelling.

The Origins of Creativity

Author: Bruce Adolphe
Publisher: Oxford University Press, USA
ISBN: 9780198507154
Format: PDF, Kindle
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After Newton died in 1727, a monument was erected in the Scientist's Corner of Westminster Abbey. It was decorated with a pile of four books and adorned with cherubs holding a prism, a telescope and newly minted coins. The implication is clear. Newton's towering intellect and god-given gift for creative thinking was the origin of his inspiration. Not far away, at the front of the monument to Newton, is the tomb of Charles Darwin, who published On the Origin of Species, which first discussed the evolution of man. The proximity of the monuments is telling. If we are to define the single, most unique human attribute evolution has produced, it must be our ability to think creatively. Thinking is the ultimate human resource. Breaking through the barriers posed by dogma, and reaching beyond the limits of established patterns of thinking to discover what is new and useful is the engine that drives society. This book, which had its genesis in a conference organized by Karl Pfenninger, and held at Aspen, Colorado, entitled 'Higher brain function, art and science: an interdisciplinary examination of the creative process', brings together articles by thirteen contributors from the fields of science, art and music. Two of the contributors have been awarded Nobel prizes, and all are distinguished representatives of their fields. The Origins of Creativity is organized around four central themes of creativity: the creative experience in art and science; the biologicalbasis of imagination, emotion and reason; creative powers and the environment; and the mind's perception of patterns. The views of artists, who couch their ideas in more metaphorical language, mingle with the analytical thoughts of scientists who strive to understand how the brain generates images and ideas. The voices of creators - artist, scientist, mathematician - and of those who study creative activity - neuroscientist, psychologist, philosopher - generate a broad spectrum of views on creativity whose integration offers new insights and becomes a creative act in itself. This book offers insights into the origins of human creativity to scientists, artists, and general readers. Its inter-disciplinary authorship presents a uniquely broad perspective on current research, and the style throughout is accessible and engaging.

Where Good Ideas Come From

Author: Steven Johnson
Publisher: Penguin
ISBN: 1101444207
Format: PDF, ePub, Mobi
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Look out for Johnson’s new book, Wonderland, now on sale. The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

The Philosophy of Creativity

Author: Elliot Samuel Paul
Publisher: Oxford University Press
ISBN: 0199836965
Format: PDF, ePub, Mobi
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Creativity pervades human life. It is the mark of individuality, the vehicle of self-expression, and the engine of progress in every human endeavor. It also raises a wealth of neglected and yet evocative philosophical questions. The Philosophy of Creativity takes up these questions and, in doing so, illustrates the value of interdisciplinary exchange.

The Art Of Innovation

Author: Tom Kelley
Publisher: Profile Books
ISBN: 1847656781
Format: PDF, Kindle
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There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.