Defining Creativity

Author: Wouter Boon
Publisher: BIS Publishers
ISBN: 9063693613
Format: PDF, Mobi
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Many people will tell you that creativity is a somewhat obscure concept, indefinable even. This seems a little odd, however, seeing as creativity is all around us. We can find it in both the art we admire in a museum and the newest piece of technology about to change our lives. But creativity also resides in the mundane, everyday things. We all use our creativity, constantly. The reason why creativity is perceived as a concept that is hard to grasp is that we still haven't really figured out what happens in our brain when we invoke it. In fact, we can hardly invoke it on demand. However, although it shows up quite randomly, creativity is essential; our entire world is built on it. Defining Creativity comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity. The author Wouter Boon (1975) obtained his law degree at the University of Amsterdam. After a short career as a lawyer, he switched to advertising. Wouter is the founder and editor-in-chief of Amsterdam Ad Blog and works as a brand strategist at Boon Strategy. Wouter lives in Amsterdam. You can follow his take on creativity on his blog definingcreativity.com. • Short and pleasant read for anyone who wants to know more about creativity • Well-designed book, targeting those who have creativity as their trade • Author publishes a blog under the same title definingcreativity.com

Artscience

Author: David Edwards
Publisher: Harvard University Press
ISBN: 9780674026254
Format: PDF, ePub, Mobi
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Attempts to show how innovation in the post-Google generation is often catalyzed by those who cross a conventional line so firmly drawn between the arts and the sciences.

The Act of Creation

Author: Arthur Koestler
Publisher: Last Century Media
ISBN: 9781939438980
Format: PDF, Mobi
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The Act of Creation begins where this view ceases to be true. Koestler affirms that all creatures have the capacity for creative activity, frequently suppressed by the automatic routines of thought and behavior that dominate their lives. The study of psychology has offered little in the way of an explanation of the creative process, and Koestler suggests that we are at our most creative when rational thought is suspended - for example in dreams and trance-like states. Then the mind is capable of receiving inspiration and insight. Taking humor as his starting point, Koestler examines what he terms 'bisociative' thinking - the creative leap made by the mind that gives rise to new and startling perceptions and glimpses of reality. From here he assesses the workings of the mind of the scientific or artistic genius. The general reader as well as the reader with a deeper knowledge of the topics covered will find this richly documented study of creativity both illuminating and compelling.

The Runaway Species

Author: David Eagleman
Publisher: Catapult
ISBN: 1936787679
Format: PDF, Mobi
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“The authors look at art and science together to examine how innovations—from Picasso’s initially offensive paintings to Steve Jobs’s startling iPhone—build on what already exists and rely on three brain operations: bending, breaking and blending. This manifesto . . . shows how both disciplines foster creativity.” —The Wall Street Journal “The Runaway Species approach[es] creativity scientifically but sensitively, feeling its roots without pulling them out.” —The Economist The Runaway Species is a deep dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. David Eagleman and Anthony Brandt seek to answer the question: what lies at the heart of humanity’s ability—and drive—to create? Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? Eagleman and Brandt examine hundreds of examples of human creativity through dramatic storytelling and stunning images in this beautiful, full-color volume. By drawing out what creative acts have in common and viewing them through the lens of cutting-edge neuroscience, they uncover the essential elements of this critical human ability, and encourage a more creative future for all of us.

A Technique for Producing Ideas

Author: James Young
Publisher: McGraw Hill Professional
ISBN: 0071426256
Format: PDF
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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

The Origins of Creativity

Author: Bruce Adolphe
Publisher: Oxford University Press, USA
ISBN: 9780198507154
Format: PDF, ePub, Mobi
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After Newton died in 1727, a monument was erected in the Scientist's Corner of Westminster Abbey. It was decorated with a pile of four books and adorned with cherubs holding a prism, a telescope and newly minted coins. The implication is clear. Newton's towering intellect and god-given gift for creative thinking was the origin of his inspiration. Not far away, at the front of the monument to Newton, is the tomb of Charles Darwin, who published On the Origin of Species, which first discussed the evolution of man. The proximity of the monuments is telling. If we are to define the single, most unique human attribute evolution has produced, it must be our ability to think creatively. Thinking is the ultimate human resource. Breaking through the barriers posed by dogma, and reaching beyond the limits of established patterns of thinking to discover what is new and useful is the engine that drives society. This book, which had its genesis in a conference organized by Karl Pfenninger, and held at Aspen, Colorado, entitled 'Higher brain function, art and science: an interdisciplinary examination of the creative process', brings together articles by thirteen contributors from the fields of science, art and music. Two of the contributors have been awarded Nobel prizes, and all are distinguished representatives of their fields. The Origins of Creativity is organized around four central themes of creativity: the creative experience in art and science; the biologicalbasis of imagination, emotion and reason; creative powers and the environment; and the mind's perception of patterns. The views of artists, who couch their ideas in more metaphorical language, mingle with the analytical thoughts of scientists who strive to understand how the brain generates images and ideas. The voices of creators - artist, scientist, mathematician - and of those who study creative activity - neuroscientist, psychologist, philosopher - generate a broad spectrum of views on creativity whose integration offers new insights and becomes a creative act in itself. This book offers insights into the origins of human creativity to scientists, artists, and general readers. Its inter-disciplinary authorship presents a uniquely broad perspective on current research, and the style throughout is accessible and engaging.

The Art Of Innovation

Author: Tom Kelley
Publisher: Profile Books
ISBN: 1847656781
Format: PDF, Mobi
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There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Borrowing Brilliance

Author: David Kord Murray
Publisher: Penguin
ISBN: 9781101136270
Format: PDF, ePub
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In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

On Creativity

Author: Lee Nichol
Publisher: Routledge
ISBN: 1134688342
Format: PDF, Mobi
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Creativity is fundamental to human experience. In On Creativity David Bohm, the world-renowned scientist, investigates the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery. This is a remarkable and life-affirming book by one of the most far-sighted thinkers of modern times.