Designing Research Questionnaires for Business and Management Students

Author: Yuksel Ekinci
Publisher: SAGE
ISBN: 1473917395
Format: PDF, ePub
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Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.

Conducting Research Interviews for Business and Management Students

Author: Catherine Cassell
Publisher: SAGE
ISBN: 1473917468
Format: PDF, ePub, Mobi
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Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, conclusions and next steps. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.

Research Methods for Business Students

Author: Mark N.K. Saunders
Publisher: Pearson Higher Ed
ISBN: 1292016647
Format: PDF, Kindle
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Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' ‘When and what do I need to write? . . . then, open this book to discover: Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process A glossary of clear definitions for 600 research terms Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Mastering Market Analytics

Author: Robert Kozielski
Publisher: Emerald Group Publishing
ISBN: 178714836X
Format: PDF, ePub, Docs
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In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes. The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers? With over twenty years of experience in world markets, Kozielski takes lessons and case studies from Eastern Europe to delve into 76 indicators, divided into four groups: sales, distribution, marketing communication, and ecommerce and social media, exploring from both the strategic and operational points of view. Linking applicable descriptions of the metrics with systems of measurement for these marketing activities and results, Kozielski's work is of interest to marketing scholars and MBA students.

Empirical Research and Writing

Author: Leanne C. Powner
Publisher: CQ Press
ISBN: 1483370666
Format: PDF, ePub, Docs
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Students can easily misstep when they first begin to do research. Leanne C. Powner’s new title Empirical Research and Writing: A Student's Practical Guide provides valuable advice and guidance on conducting and writing about empirical research. Chapter by chapter, students are guided through the key steps in the research process. Written in a lively and engaging manner and with a dose of humor, this practical text shows students exactly how to choose a research topic, conduct a literature review, make research design decisions, collect and analyze data, and then write up and present the results. The book's approachable style and just-in-time information delivery make it a text students will want to read, and its wide-ranging and surprisingly sophisticated coverage will make it an important resource for their later coursework.

Research Methods

Author: Kirsty Williamson
Publisher: Chandos Publishing
ISBN: 0081022212
Format: PDF, Mobi
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Research Methods: Information, Systems, and Contexts, Second Edition, presents up-to-date guidance on how to teach research methods to graduate students and professionals working in information management, information science, librarianship, archives, and records and information systems. It provides a coherent and precise account of current research themes and structures, giving students guidance, appreciation of the scope of research paradigms, and the consequences of specific courses of action. Each of these valuable sections will help users determine the relevance of particular approaches to their own questions. The book presents academics who teach research and information professionals who carry out research with new resources and guidance on lesser-known research paradigms. Provides up-to-date knowledge of research methods and their applications Provides a coherent and precise account of current research themes and structures through chapters written by authors who are experts in their fields Helps students and researchers understand the range of quantitative and qualitative approaches available for research, as well as how to make practical use of them Provides many illustrations from projects in which authors have been involved, to enhance understanding Emphasises the nexus between formulation of research question and choice of research methodology Enables new researchers to understand the implications of their planning decisions

The Essence of Research Methodology

Author: Jan Jonker
Publisher: Springer
ISBN: 9783642424786
Format: PDF, ePub, Mobi
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Methodology is the ?eld which is indisputably complex. In the academic world, it is often said to be important, yet in everyday academic practice, it is not always treated accordingly. In teaching, methodology is often a mandatory course. Usually, it consists of learning how to adopt several common approaches when doing research, and how to conceive a research design (often leading to a survey). This usually leads to collecting data on a modest scale and – when the opportunity arises – analysing the data with the help of some statistics. Ask the students of their opinion at the end of such a course and they tend to heave a deep sigh of relief and say, “I have got through it. ” Then their real courses start again, in which methodology often does not play a role at all. We are of the opinion that writing-off methodology in this way is a real pity. It ignores the valuable role that methodology should play in academic teaching as a whole. Here, methodology is presented as a form of thinking and acting that, while obviously entailing research work, can also include the design and change of organisations. This broad approach has been purposefully chosen, as it is almost obvious from research and graduation projects that the students do not really have a clue what methodology involves and, therefore, wasting their time by producing work that has a little quality.