Digital Innovations for Mass Communications

Author: Paul Martin Lester
Publisher: Routledge
ISBN: 1135097046
Format: PDF, Mobi
Download Now
In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

Photojournalism and Citizen Journalism

Author: Stuart Allan
Publisher: Routledge
ISBN: 1351813447
Format: PDF, ePub
Download Now
If everyone with a smartphone can be a citizen photojournalist, who needs professional photojournalism? This rather flippant question cuts to the heart of a set of pressing issues, where an array of impassioned voices may be heard in vigorous debate. While some of these voices are confidently predicting photojournalism's impending demise as the latest casualty of internet-driven convergence, others are heralding its dramatic rebirth, pointing to the democratisation of what was once the exclusive domain of the professional. Regardless of where one is situated in relation to these stark polarities, however, it is readily apparent that photojournalism is being decisively transformed across shifting, uneven conditions for civic participation in ways that raise important questions for journalism’s forms and practices in a digital era. This book's contributors identify and critique a range of factors currently recasting photojournalism's professional ethos, devoting particular attention to the challenges posed by the rise of citizen journalism. This book was originally published as two special issues, in Digital Journalism and Journalism Practice.

Visual Ethics

Author: Paul Martin Lester
Publisher: Taylor & Francis
ISBN: 1315455110
Format: PDF, ePub
Download Now
Visual Ethics addresses the need for critical thinking and ethical behavior among professionals responsible for visual messages in photography and photojournalism, film, and digital media. From the author of Photojournalism: An Ethical Approach, published more than 20 years ago, this book goes beyond photojournalism ethics. It discusses crucial contemporary concerns, including persuasion, stereotyping, global perspectives, graphic design decisions, multimedia production, social media, and more. Written for an ever-growing discipline, author Paul Martin Lester gives serious ethical consideration to the complex field of visual communication.

Incidental Exposure to Online News

Author: Borchuluun Yadamsuren
Publisher: Morgan & Claypool Publishers
ISBN: 162705698X
Format: PDF, ePub, Docs
Download Now
Rapid technological changes and availability of news anywhere and at any moment have changed how people seek out news. Increasingly, consumers no longer take deliberate actions to read the news, instead stumbling upon news online. While the emergence of serendipitous news discovery online has been recognized in the literature, there is a limited understanding about how people experience this behavior. Based on the mixed method study that investigated online news reading behavior of residents in a Midwestern U.S. town, we explore how people accidentally discover news when engaged in various online activities. Employing the grounded theory approach, we define Incidental Exposure to Online News (IEON) as individual's memorable experiences of chance encounters with interesting, useful, or surprising news while using the Internet for news browsing or for non-news-related online activities, such as checking email or visiting social networking sites. The book presents a conceptual framework of IEON that advances research and an understanding of serendipitous news discovery from people's holistic experiences of news consumption in their everyday lives. The proposed IEON Process Model identifies key steps in an IEON experience that could help news reporters and developers of online news platforms create innovative storytelling and design strategies to catch consumers' attention during their online activities. Finally, this book raises important methodological questions for further investigation: how should serendipitous news discovery be studied, measured, and observed, and what are the essential elements that differentiate this behavior from other types of online news consumption and information behaviors?

The Civic Organization and the Digital Citizen

Author: Chris Wells
Publisher: OUP Us
ISBN: 0190203625
Format: PDF, ePub
Download Now
The powerful potential of digital media to engage citizens in political actions has now crossed our news screens many times. But scholarly focus has tended to be on "networked," anti-institutional forms of collective action, to the neglect of advocacy and service organizations. This book investigates the changing fortunes of the citizen-civil society relationship by exploring how social changes and innovations in communication technology are transforming the information expectations and preferences of many citizens, especially young citizens. In doing so, it is the first work to bring together theories of civic identity change with research on civic organizations. Specifically, it argues that a shift in "information styles" may help to explain the disjuncture felt by many young people when it comes to institutional participation and politics. The book theorizes two paradigms of information style: a dutiful style, which was rooted in the society, communication system and citizen norms of the modern era, and an actualizing style, which constitutes the set of information practices and expectations of the young citizens of late modernity for whom interactive digital media are the norm. Hypothesizing that civil society institutions have difficulty adapting to the norms and practices of the actualizing information style, two empirical studies apply the dutiful/actualizing framework to innovative content analyses of organizations' online communications-on their websites, and through Facebook. Results demonstrate that with intriguing exceptions, most major civil society organizations use digital media more in line with dutiful information norms than actualizing ones: they tend to broadcast strategic messages to an audience of receivers, rather than encouraging participation or exchange among an active set of participants. The book concludes with a discussion of the tensions inherent in bureaucratic organizations trying to adapt to an actualizing information style, and recommendations for how they may more successfully do so.

The Uses of Digital Literacy

Author: John Hartley
Publisher: Transaction Publishers
ISBN: 1412843901
Format: PDF, Docs
Download Now
Originally published: St Lucia, Qld.: University of Queensland Press, 2009.

Market Driven Political Advertising

Author: Andrew Hughes
Publisher: Springer
ISBN: 3319777300
Format: PDF, ePub, Docs
Download Now
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.

Digital Nation

Author: Anthony G. Wilhelm
Publisher: MIT Press
ISBN: 9780262265119
Format: PDF, Kindle
Download Now
The long-term social benefits of building an inclusive information society: a national action plan. As our social institutions migrate into cyberspace, the digitally disenfranchised face increasing hardships. What happens when—in search of quick and cheap fixes—a government office shuts down and is replaced by a public Web site? What happens when a company accepts only online job applications? Inevitably, those most in need of the services and opportunities offered are further marginalized. In Digital Nation, Tony Wilhelm shows us how to build a more inclusive information society, offering a plan that reaps the benefits offered by the new technology while avoiding the pitfalls of social exclusion. Technology, he tells us, isn't the problem—it's the use of technology that can empower or control, unite or divide; we need to recover the ideas of social justice and fairness that have been lost in the rush to make things faster and cheaper. In Wilhelm's vision of an inclusive digital nation, everyone can take advantage of the new technology. With everyone part of the information society, we can revolutionize the way we educate our citizens, deliver healthcare, and engage in productive work. The result will be increased efficiency and productivity that will lead to long-term savings of billions of dollars and an enhanced quality of life as technology expands choice and opportunity. We can begin to bring this about by expanding access to computers and making it easier to acquire digital literacy skills. To do nothing—to turn a blind eye to the promise of an inclusive technology—would cost us socially and economically. Digital Nation's call for action sets the terms for a new debate on bridging the digital divide.