Dynamics of Mass Communication

Author: Joseph R. Dominick
Publisher:
ISBN: 9780071318266
Format: PDF, ePub
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Dynamics of Mass Communication

Author: Joseph R. Dominick
Publisher:
ISBN: 9780071221467
Format: PDF, Mobi
Download Now
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

Looseleaf for Dynamics of Mass Communication Media in Transition

Author: Joseph Dominick
Publisher: McGraw-Hill Education
ISBN: 9780077649753
Format: PDF, Mobi
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Dynamics of Mass Communication Media in Transition

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478435356
Format: PDF, Docs
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Facts101 is your complete guide to Dynamics of Mass Communication, Media in Transition. In this book, you will learn topics such as Historical and Cultural Context, The Internet and Social Media, Newspapers, and Magazines plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Mass Communications and Media Studies

Author: Peyton Paxson
Publisher: Bloomsbury Publishing USA
ISBN: 1501329952
Format: PDF
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Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Media Literacy

Author: W. James Potter
Publisher: SAGE Publications
ISBN: 1483379345
Format: PDF, ePub, Mobi
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In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis.

Women in Politics and Media

Author: Maria Raicheva-Stover
Publisher: Bloomsbury Publishing USA
ISBN: 1628921064
Format: PDF, ePub
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Although women constitute half of the world's population, their participation in the political sphere remains problematic. While existing research on women politicians from the United States, the United Kingdom and Canada sheds light on the challenges and opportunities they face, we still have a very limited understanding of women's political participation in emerging democracies. Women in Politics and Media: Perspectives From Nations in Transition is the first collection to de-Westernize the scholarship on women, politics and media by: 1) highlighting the latest research on countries and regions that have not been 'the usual suspects'; 2) featuring a diverse group of scholars, many of non-Western origin; 3) giving voice through personal interviews to politically active women, thus providing the reader with a rare insight into women's agency in the political structures of emerging democracies. Each chapter examines the complex women, politics and media dynamic in a particular nation-state, taking into consideration the specific political, historic and social context. With 23 case studies and interviews from Latin America, sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe, Asia, Russia and the former Soviet republics, this volume will be of interest to students, media scholars and policy makers from developed and emerging democracies.