Universities in the Marketplace

Author: Derek Bok
Publisher: Princeton University Press
ISBN: 9781400825493
Format: PDF, ePub
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Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond.

Education and the Market Place

Author: David Bridges
Publisher: Psychology Press
ISBN: 9780750703482
Format: PDF, Docs
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This provocative collection of essays debates the application of market principles to and within the context of public education. The contributors are all distinguished practitioners and commentators in the field of education from LEAs, schools and higher education. All the contributions are presented in a straightforward argumentative style which is accessible to the lay reader. The book contains essays which defend as well as essays which challenge the application of market philosophy to education. This is a serious contribution to the philosophical debate and provides an up-to-date and carefully considered basis for consideration of these fiercely debated and hotly topical issues.

Breakpoint

Author: Jon McGee
Publisher: JHU Press
ISBN: 1421418207
Format: PDF, Docs
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"Higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges and universities understand their mission, their market, and their management. This book is aimed at creating a practical understanding of key forces changing higher education, but it goes further. It describes those trends, discusses the real life impact of those trends on campuses, and then lays out concrete steps required to address them. Taking a page from George Keller's classic Academic Strategy, management consultant and college administrator Jon McGee uses these economic and demographic trends to inform his strategic approach to managing schools"--

The Fractured Marketplace for Standardized Testing

Author: Walter M. Haney
Publisher: Springer Science & Business Media
ISBN: 9401121966
Format: PDF, ePub, Mobi
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Standardized testing in the United States has been increasing at a rapid pace in the last twenty-five years. The market for tests has not only been expanding rapidly, but has also been changing sharply in structure into a fractured marketplace. Indeed, one of the main features of this book is that the market for standardized testing is highly fractured - with segments of the market facing monopoly conditions, others facing oligopoly conditions and still others where near free-market conditions exist. One of the main premises of the book is that the structures of markets have strong implications for how those markets perform. While this notion is widely accepted among economists, it is not widely appreciated in educational research. A second motivation for the book is that very little scholarly attention has been focused on the standardized testing industry. This topic - the structure of the testing industry and implications for the quality of tests and test use - affects how we evaluate the learning of students, the effectiveness of teaching, the quality of schools and the educational health of the nation. Of particular concern to the authors is one vital aspect of test quality: test validity. This book is the most current and authoritative review and analysis of the market for standardized testing.

Learning and the Marketplace

Author: Alison Kirk
Publisher: SIU Press
ISBN: 9780809320929
Format: PDF, Kindle
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Because of the contemporary drive to link the corporate and educational worlds, Alison Kirk compares and contrasts the business and academic ways of thinking. Often irreverent and humorous, and always brief, she discusses commonplace words and concepts as they are used in both business and education, presenting a side-by-side exploration of the two major American institutions as reflections of our common and often contradictory cultural values. Using humor as a tool, Kirk makes readers think about the relationship between education and business—or learning and "real life." She combines the features of a dictionary, with its alphabetically arranged entries, and an interconnected series of essays. Adept at getting her message across, she uses illustrations to provide mental resting places that invite readers to pause and reflect. At the end of each section, she provides interlocking and recurring questions to emphasize links and advance lines of thought. More intent on asking than answering questions, Kirk assumes there is no one way to learn. She provides abstract and concrete as well as detached and personal approaches to such issues as diversity, competitiveness and cooperation, performance appraisal and measurement, fragmentation and integration, and the relationship of learning, working, and living. She encourages readers to self-design their own learning. Her advice to readers, in fact, exemplifies her approach: "Margins are meant to be written in. This is a book to talk back to, to correct, and to supplement. It doesn’t claim that there is one right answer on everything, and it certainly shares Emerson’s distrust of consistency for its own sake." Kirk further reveals her approach and style when discussing the term What Have You Done for Me Lately?: "This is another business expression that recognizes the pervasiveness of ingratitude and shortness of memory. Teachers don’t have a comparable expression. Perhaps the concepts of ingratitude and short memory are too familiar as sources of occupational depression." Kirk points out that business and education have much to learn from one another; their essential differences, too, are necessary because our national equilibrium depends on both to meet the needs of head and heart.

The Gamification of Higher Education

Author: N. Niman
Publisher: Springer
ISBN: 1137331461
Format: PDF, Mobi
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Instead of thinking about education as the mastery of a body of knowledge where the subject matter becomes the focus of our attention, The Gamification of Higher Education encourages us to think of it as a process that draws out the best in individuals and prepares them for happy, productive, and successful lives.

The teaching marketplace

Author: Bart Brodsky
Publisher: Community Resource Inst
ISBN: 9780962846403
Format: PDF
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You can build a sideline career teaching, with or without formal credentials. Here's how to design classes, find jobs through schools & businesses, or market independently. Includes marketing campaigns of sucessful teachers. The authors, noted educators, have organized & publicized thousands of classes since 1974. Major media campaign planned. 6" X 9"; color photograph cover; 17 photographs; 11 illustrations; index; bibligraphy. Bar coding available. CRIP, 1442-A Walnut, No. 51, Berkley, CA 94709; (415)-525-9663.

Leading the Learning Revolution

Author: Jeff Cobb
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814432255
Format: PDF
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Explains how to get involved in the continuing adult education industry, covering such topics as creating business models for the online learning landscape, promoting content, creating an action plan, and converting prospects to customers.

Knowledge and Money

Author: Roger L. Geiger
Publisher: Stanford University Press
ISBN: 0804749264
Format: PDF, ePub, Docs
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This book explains how market forces are profoundly affecting finance, undergraduate education, basic research, and participation in regional and national economic development at American universities.

Values in Conflict

Author: Paul Axelrod
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773524071
Format: PDF, ePub, Docs
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An impassioned defence of the liberal arts.