The Lean Startup

Author: Eric Ries
Publisher: Currency
ISBN: 030788791X
Format: PDF
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

How to Read a Book

Author: Mortimer J. Adler
Publisher: Simon and Schuster
ISBN: 1476790159
Format: PDF
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Analyzes the art of reading and suggests ways to approach literary works, offering techniques for reading in specific literary genres ranging from fiction, poetry, and plays to scientific and philosophical works.

Crime At El Escorial

Author: D.J. Walker
Publisher: University Press of America
ISBN: 0761863567
Format: PDF, ePub, Mobi
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Crime at El Escorial presents a comparative social and judicial analysis of an 1892 child murder, drawing from newspaper archives among other historical documents. D.J. Walker discusses the role of Spain’s intellectual elite in crystallizing dissatisfaction with the popular jury and the impact of journalists’ fictionalized representations of the murder.

The Universe in Your Hand

Author: Christophe Galfard
Publisher: Flatiron Books
ISBN: 125006953X
Format: PDF, Kindle
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"If Ms. Frizzle were a physics student of Stephen Hawking, she might have written THE UNIVERSE IN YOUR HAND, a wild tour through the reaches of time and space, from the interior of a proton to the Big Bang to the rough suburbs of a black hole. It's friendly, excitable, erudite, and cosmic." —Jordan Ellenberg, New York Times besteselling author of How Not To Be Wrong Quantum physics, black holes, string theory, the Big Bang, dark matter, dark energy, parallel universes: even if we are interested in these fundamental concepts of our world, their language is the language of math. Which means that despite our best intentions of finally grasping, say, Einstein's Theory of General Relativity, most of us are quickly brought up short by a snarl of nasty equations or an incomprehensible graph. Christophe Galfard's mission in life is to spread modern scientific ideas to the general public in entertaining ways. Using his considerable skills as a brilliant theoretical physicist and successful young adult author, The Universe in Your Hand employs the immediacy of simple, direct language to show us, not explain to us, the theories that underpin everything we know about our universe. To understand what happens to a dying star, we are asked to picture ourselves floating in space in front of it. To get acquainted with the quantum world, we are shrunk to the size of an atom and then taken on a journey. Employing everyday similes and metaphors, addressing the reader directly, and writing stories rather than equations renders these astoundingly complex ideas in an immediate and visceral way. Utterly captivating and entirely unique, The Universe in Your Hand will find its place among other classics in the field.

Behaviorism

Author: John B. Watson
Publisher: Routledge
ISBN: 1351314300
Format: PDF, Docs
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Watson was the father of behaviorism. His now-revered lectures on the subject defined behaviorism as a natural science that takes the whole field of human adjustment as its own. It is the business of behaviorist psychology to predict and control human activity. The field has as its aim to be able, given the stimulus, to predict the response, or seeing the reaction, to know the stimulus that produced it. Watson argued that psychology is as good as its observations: what the organism does or says in the general environment. Watson identified "laws" of learning, including frequency and recency. Kimble makes it perfectly clear that Watson's behaviorism, while deeply indebted to Ivan Pavlov, went beyond the Russian master in his treatment of cognition, language, and emotion. It becomes clear that Behaviorism is anything but the reductionist caricature it is often made out to be in the critical literature. For that reason alone, the work merits a wide reading. Behaviorism, as was typical of the psychology of the time, offered a wide array of applications?all of which can be said to fall on the enlightened side of the ledger. At a time of mixed messages, Watson argued against child beating and abuse, for patterns of enlightened techniques of factory management, and for curing the sick and isolating the small cadre of criminals not subject to correction. And anticipating Thomas Szasz, he argued against a doctrine of strictly mental diseases, and for a close scrutiny of behavioral illness and disturbances. Kimble's brilliant introduction to Watson ends with a challenge to subjectivism to provide evidence that Watson's behaviorism cannot explain human actions without introspective notions of the mind. This genuine classic of social science hi our century remains relevant not just for the conduct of psychological research, but for studies in the philosophy of science and the sociology of knowledge.