Embracing Social Media

Author: Kristin Magette
Publisher: Rowman & Littlefield
ISBN: 1475813309
Format: PDF, Kindle
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The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional—it is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development. Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include: Encouragement and support for education leaders working to bring social media into their school systems. A compelling case for why social media matters to schools Understanding the risks and fears of social media in schools Steps to develop policy, procedures, and guidelines that manage social media’s risks and leverage its opportunities in a school system Examples of how social media can be used in the classroom for teaching and learning Best practices for using social media as a communications tool Specific strategies for managing challenging situations on social media

Social Media Fascination

Author: Deborah C. Owen
Publisher: Createspace Independent Publishing Platform
ISBN: 9781499539523
Format: PDF, ePub
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What if we teach young people to use something well that they currently use poorly? What if this “something” not only increases their interest in what they are learning—and by extension, their motivation to learn— but also meets the kinds of curriculum requirements that teachers need to teach (especially 21st century skills and common core skills)? What if this something also helps prepare them for life after graduation by reinforcing the very same skills that employers require?Every adult - parent and educator - knows that inspiring the innate desire to learn is the key, not only to student success now, but also in the future. Yet a great majority of young people feel that what they are learning in school is divorced from the kinds of things that truly interest them. How to inspire this critical desire to learn? Connect what they are learning - not just the content, but the skills - to activities that already inspire them. This recipe simply must include learning to use social media. Instead of blocking it during the school day, and constantly saying "NO!", parents and educators should embrace social media as one of the most inspiring ways to teach 21st century skills. In Social Media Fascination, Deborah C. Owen describes a model of teaching social media that puts Care/Serve at the center of all interactions. This is a far cry from how most people currently use social media, which is usually, "It starts with me". This model then adds Collaborate, Curate, Create, Communicate, and Connect through Community as other "facets" of use that must be incorporated, not just because they are fun and engaging - and part of the 21st Century Skills model - but because they are the kinds of skills employers are actually looking for.To build this model on real-world experience, Deborah C. Owen interviewed a number of internet and social media "gurus" with tremendous knowledge in each of these facets. These guests are: Chris Brogan, Marcus Sheridan, Mike Koenigs, Hiten Shah, Pat Flynn, Danny Iny, Guillaume Decugis, Jeff Brown, and Tim Grahl. Portions of each interview are included in the chapters. supporting each facet.So who is this book for? It is for any adult - parent or educator - who would like to understand social media better. It's for any adult who is tired of emphasizing the dangers of social media, and instead wants to emphasize the positive uses that are possible. It's for anyone who wants to connect with like-minded people from around the world, and who wants to create and innovate in new, unexplored ways. In short, it's for anyone who believes that we can make a difference in the world through communicating well in connected communities, based on sharing information. This book is for anyone who is online. It's even for you!

The Social Media Management Handbook

Author: Robert Wollan
Publisher: John Wiley & Sons
ISBN: 9781118003527
Format: PDF, ePub
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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Social Media in Earthquake Related Communication

Author: Francesca Comunello
Publisher: Emerald Group Publishing
ISBN: 1787439356
Format: PDF, ePub, Docs
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This book presents a comprehensive framework for disaster communication, with a main focus on earthquake-related communication, building on a previously fragmented, single-case study approach to analysing the role of social media during natural disasters.

The Social Media Imperative

Author: Kristin Magette
Publisher: Rowman & Littlefield
ISBN: 1475841981
Format: PDF, ePub
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This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues.

Podcast Academy The Business Podcasting Book

Author: Michael Geoghegan
Publisher: CRC Press
ISBN: 1136031944
Format: PDF, ePub
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Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Recruiting with Social Media

Author: Raj Anand
Publisher: Pearson Education
ISBN: 9780132119870
Format: PDF, ePub, Docs
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Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees…target job advertising more efficiently and at lower cost…choose the right tools and platforms…. Packed with real case studies and actionable lessons, Recruiting with Social Media will help you recruit quality staff faster and at a lower cost.

The Linked Photographers Guide to Online Marketing and Social Media

Author: Lindsay Adler
Publisher: Cengage Learning
ISBN: 1435456068
Format: PDF
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The Linked Photographer's Guide to Online Marketing and Social Networking is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business onli

Embracing Web 2 0 and social media

Author: Pedrick, C
Publisher: CTA
ISBN:
Format: PDF, ePub, Docs
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ICTs have transformed the way people communicate and interact. For people in rural areas this transformation has been life-changing: farmers are promoting their products on Facebook; extension services are using social media to reach out to clients; and NGOs are using social media tools to mount advocacy campaigns. Featuring a range of examples from ACP countries, this inspiring booklet includes testimonies on how Web 2.0 and social media have contributed to improved policy dialogue and advocacy, value chain development and the provision of information services.

Social Media at Work

Author: Arthur L. Jue
Publisher: John Wiley & Sons
ISBN: 9780470553787
Format: PDF
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The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others