Environmental Advertising in China and the USA

Author: Xinghua Li
Publisher: Routledge
ISBN: 1317753348
Format: PDF, Docs
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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Environment Media and Communication

Author: Anders Hansen
Publisher: Routledge
ISBN: 1135280924
Format: PDF, Docs
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Communication about ‘the environment’ in and through a broad array of news, advertising, art and entertainment media is one of the major sources of public and political understanding of definitions, issues and problems associated with the environment. Environment, Media and Communication examines the social, cultural and political roles of the media as a public arena for images, representations, definitions and controversy regarding the environment. The book starts by discussing and outlining a framework for analyzing media and communication roles in the emergence of the environment and environmental problems as issues for public and political concern. It proceeds to examine who and what drives the public agenda on environmental issues, addressing questions about how governments, scientists, experts, pressure groups and other stakeholders have sought to use traditional as well as newer media for promoting their definitions of the key issues. The media are not merely an open public arena or stage, but rather themselves a key gate-keeper and influence in the process of communicating about the environment: the role of news values, organizational arrangements and professional practices, are thus examined next. Recognizing the importance of wider popular culture narratives to public understanding and communication about the environment and nature, the book proceeds with a discussion of the messages and moral tales communicated about the environment, science and nature in a range of media, including film and advertising media. It shows how this wider context provides important clues to understanding the successes and failures of selected environmental issues or campaigns. The book finishes with an examination of the key approaches and models used for understanding how the media influence and interact with public opinion and political decision-making on environmental issues. Offering a comprehensive introduction to theoretical approaches and models for the study of media and communication roles regarding the environment, and drawing on empirical research evidence and examples from Europe, America, Australia and Asia, the book will be of interest to students in media/communication studies, geography, environmental studies, political science and sociology as wll as to environmental professionals and activists.

Environmental Pollution and the Media

Author: Glenn D. Hook
Publisher: Routledge
ISBN: 1351773011
Format: PDF, ePub
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This book offers a theoretically informed empirical investigation of national media reporting and political discourse on environmental issues in Australia, China and Japan. It illuminates the risks, harms and responsibilities associated with climate change through an analysis of pollution, adopting an interdisciplinary approach drawing on both the social sciences and humanities. A particular strength of the work is the detailed analysis of the data using a range of both quantitative and qualitative techniques, enabling the authors to reveal in rich and compelling detail the complex relationship between risk and responsibility in the climate change discourse. The case studies of Australia, China and Japan are set in the current literature as well as in the historical context of climate change in these three countries. The analysis of the media discourse on the Great Barrier Reef in Australia demonstrates how the mining of coal for overseas markets has led to devastating harm to the life of the reef. A critical discussion of the Chinese documentary, Under the Dome, shows how this medium has played a crucial role in building awareness of the harm from atmospheric pollution among the citizens, shaping attitudes and promoting action. The first case study of Japan elucidates how cross-border atmospheric pollution from China forges a chain of responsibility for responding to climate change, running from the state to society. The other case study of Japan demonstrates how ‘smart cities’ have emerged as a way to mitigate the risks and harms of climate change. The Conclusion draws together the similarities and differences in how climate change is addressed in the three countries. In all, Environmental Pollution and the Media: Political Discourses of Risk and Responsibility in Australia, China and Japan uncovers the dynamics of the triadic relationship among risk, harm and climate change in Australia, China and Japan. By so doing, the book makes an original and timely contribution to understanding comparative media, discourse and political debates on climate change.

Environmental Communication and Critical Coastal Policy

Author: Kerrie Foxwell-Norton
Publisher: Routledge
ISBN: 131763201X
Format: PDF, ePub, Docs
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The vast majority of the world’s population lives on or near the coast. These communities are an extraordinary and largely untapped resource that can be used to mitigate planetary disaster and foster environmental stewardship. Repeated waves of scientific fact and information are not inciting action, nor apparently producing enough momentum to change voting behaviour towards a progressive environmental politics. A critical coastal policy, underpinned by a deeper understanding of environmental communication, can offer something new to this status quo. Environmental Communication and Critical Coastal Policy argues that more science and ‘better’ communication has been largely responsible for the lacklustre response by citizens to environmental challenges. Foxwell-Norton asserts that the inclusion of a range of local meanings and cultural frameworks with which experts could engage would better incite participation in, and awareness of, local environmental issues. The value and possible role of ‘geo-community media’ (mainstream, alternative and social media) is examined here to illustrate and support the key argument that meaningful local engagement is a powerful tool in coastal management processes. This is a valuable resource for postgraduates, researchers and academics across environmental science and management, policy studies, communication studies and cultural studies.

Climate Change and Post Political Communication

Author: Philip Hammond
Publisher: Routledge
ISBN: 1317678885
Format: PDF, Mobi
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For many years, the objective of environmental campaigners was to push climate change on to the agenda of political leaders and to encourage media attention to the issue. By the first decade of the twenty-first century, it appeared that their efforts had been spectacularly successful. Yet just at the moment when the campaigners’ goals were being achieved, it seemed that the idea of getting the issue into mainstream discussion had been mistaken all along; that the consensus-building approach produced little or no meaningful action. That is the problem of climate change as a ‘post-political’ issue, which is the subject of this book. Examining how climate change is communicated in politics, news media and celebrity culture, Climate Change and Post-Political Communication explores how the issue has been taken up by elites as potentially offering a sense of purpose or mission in the absence of political visions of the future, and considers the ways in which it provides a focus for much broader anxieties about a loss of modernist political agency and meaning. Drawing on a wide range of literature and case studies, and taking a critical and contextual approach to the analysis of climate change communication, this book will be a valuable resource for students and scholars of environmental studies, communication studies, and media and film studies.

Routledge Handbook of Environmental Policy in China

Author: Eva Sternfeld
Publisher: Routledge
ISBN: 1317568001
Format: PDF, ePub
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During the last few decades, China has accomplished unprecedented economic growth and has emerged as the second largest economy in the world. This ‘economic miracle’ has led hundreds of millions of people out of poverty, but has also come at a high cost. Environmental degradation and the impact of environmental pollution on health are nowadays issues of the greatest concern for the Chinese public and the government. The Routledge Handbook of Environmental Policy in China focuses on the environmental challenges of China’s rapidly growing economy and provides a comprehensive overview of the policies developed to address the environmental crisis. Leading international scholars and practitioners examine China’s environmental governance efforts from an interdisciplinary perspective. Divided into five parts, the handbook covers the following key issues: Part I: Development of Environmental Policy in China - Actors and Institutions Part II: Key issues and Strategies for Solution Part III: Policy Instruments and Enforcement Part IV: Related Policy Fields – Conflicts and Synergies Part V: China’s Environmental Policy in the International Context This comprehensive handbook will be an invaluable resource to students and scholars of environmental policy and politics, development studies, Chinese studies, geography and international relations.

The Routledge Handbook of Environment and Communication

Author: Anders Hansen
Publisher: Routledge
ISBN: 1134521383
Format: PDF
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This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope. Offering comprehensive critical reviews of the history and state of the art of research into the key dimensions of environmental communication, the chapters of this handbook together demonstrate the strengths of multi-disciplinary and cross-disciplinary approaches to understanding the centrality of communication to how the environment is constructed, and indeed contested, socially, politically and culturally. Organised in five thematic sections, The Routledge Handbook of Environment and Communication includes contributions from internationally recognised leaders in the field. The first section looks at the history and development of the discipline from a range of theoretical perspectives. Section two considers the sources, communicators and media professionals involved in producing environmental communication. Section three examines research on news, entertainment media and cultural representations of the environment. The fourth section looks at the social and political implications of environmental communication, with the final section discussing likely future trajectories for the field. The first reference Handbook to offer a state of the art comprehensive overview of the emerging field of environmental communication research, this authoritative text is a must for scholars of environmental communication across a range of disciplines, including environmental studies, media and communication studies, cultural studies and related disciplines.

China s Media Go Global

Author: Daya Kishan Thussu
Publisher: Routledge
ISBN: 1317214617
Format: PDF, ePub, Mobi
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As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

The Discourses of Environmental Collapse

Author: Alison E. Vogelaar
Publisher: Routledge
ISBN: 131544142X
Format: PDF, ePub, Docs
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In recent years, ‘environmental collapse’ has become an important way of framing and imagining environmental change and destruction, referencing issues such as climate change, species extinction and deteriorating ecosystems. Given its pervasiveness across disciplines and spheres, this edited volume articulates environmental collapse as a discursive phenomenon worthy of sustained critical attention. Building upon contemporary conversations in the fields of archaeology and the natural sciences, this volume coalesces, explores and critically evaluates the diverse array of literatures and imaginaries that constitute environmental collapse. The volume is divided into three sections— Doc- Collapse, Pop Collapse and Craft Collapse —that independently explore distinct modes of representing, and implicit attitudes toward, environmental collapse from the lenses of diverse fields of study including climate science and policy, cinema and photo journalism. Bringing together a broad range of topics and authors, this volume will be of great interest to scholars of environmental communication and environmental humanities.

Reconfiguring Class Gender Ethnicity and Ethics in Chinese Internet Culture

Author: Haomin Gong
Publisher: Taylor & Francis
ISBN: 1317360265
Format: PDF, ePub, Docs
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New information technologies have, to an unprecedented degree, come to reshape human relations, identities and communities both online and offline. As Internet narratives including online fiction, poetry and films reflect and represent ambivalent politics in China, the Chinese state wishes to enable the formidable soft power of this new medium whilst at the same time handling the ideological uncertainties it inevitably entails. This book investigates the ways in which class, gender, ethnicity and ethics are reconfigured, complicated and enriched by the closely intertwined online and offline realities in China. It combs through a wide range of theories on Internet culture, intellectual history, and literary, film, and cultural studies, and explores a variety of online cultural materials, including digitized spoofing, microblog fictions, micro-films, online fictions, web dramas, photographs, flash mobs, popular literature and films. These materials have played an important role in shaping the contemporary cultural scene, but have so far received little critical attention. Here, the authors demonstrate how Chinese Internet culture has provided a means to intervene in the otherwise monolithic narratives of identity and community. Offering an important contribution to the rapidly growing field of Internet studies, this book will also be of interest to students and scholars of Chinese culture, literary and film studies, media and communication studies, and Chinese society.