Environmental Advertising in China and the USA

Author: Xinghua Li
Publisher: Routledge
ISBN: 1317753356
Format: PDF, ePub
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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Environment Media and Communication

Author: Anders Hansen
Publisher: Routledge
ISBN: 1317231627
Format: PDF, Kindle
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Media and communication processes are central to how we come to know about and make sense of our environment and to the ways in which environmental concerns are generated, elaborated, manipulated and contested. The second edition of Environment, Media and Communication builds on the first edition’s framework for analysing and understanding media and communication roles in the politics of the environment. It draws on the significant and continuing growth and advances in the field of environmental communication research to show the increasing diversification and complexity of environmental communication. The book highlights the persistent urgency of analysing and understanding how communication about the environment is being influenced and manipulated, with implications for how and indeed whether environmental challenges are being addressed and dealt with. Since the first edition, changes in media organisations, news media and environmental journalism have continued apace, but – perhaps more significantly – the media technologies and the media and communications landscape have evolved profoundly with the continued rise of digital and social media. Such changes have gone hand in hand with, and often facilitated, enabled and enhanced shifting balances of power in the politics of the environment. There is thus a greater need than ever to analyse and understand the roles of mediated public communication about the environment, and to ask critical questions about who/what benefits and who/what is adversely affected by such processes. This book will be of interest to students in media/communication studies, geography, environmental studies, political science and sociology as well as to environmental professionals and activists.

Environmental Communication and Critical Coastal Policy

Author: Kerrie Foxwell-Norton
Publisher: Routledge
ISBN: 131763201X
Format: PDF, Mobi
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The vast majority of the world’s population lives on or near the coast. These communities are an extraordinary and largely untapped resource that can be used to mitigate planetary disaster and foster environmental stewardship. Repeated waves of scientific fact and information are not inciting action, nor apparently producing enough momentum to change voting behaviour towards a progressive environmental politics. A critical coastal policy, underpinned by a deeper understanding of environmental communication, can offer something new to this status quo. Environmental Communication and Critical Coastal Policy argues that more science and ‘better’ communication has been largely responsible for the lacklustre response by citizens to environmental challenges. Foxwell-Norton asserts that the inclusion of a range of local meanings and cultural frameworks with which experts could engage would better incite participation in, and awareness of, local environmental issues. The value and possible role of ‘geo-community media’ (mainstream, alternative and social media) is examined here to illustrate and support the key argument that meaningful local engagement is a powerful tool in coastal management processes. This is a valuable resource for postgraduates, researchers and academics across environmental science and management, policy studies, communication studies and cultural studies.

Environmental Pollution and the Media

Author: Glenn D. Hook
Publisher: Routledge
ISBN: 1351773011
Format: PDF, ePub
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This book offers a theoretically informed empirical investigation of national media reporting and political discourse on environmental issues in Australia, China and Japan. It illuminates the risks, harms and responsibilities associated with climate change through an analysis of pollution, adopting an interdisciplinary approach drawing on both the social sciences and humanities. A particular strength of the work is the detailed analysis of the data using a range of both quantitative and qualitative techniques, enabling the authors to reveal in rich and compelling detail the complex relationship between risk and responsibility in the climate change discourse. The case studies of Australia, China and Japan are set in the current literature as well as in the historical context of climate change in these three countries. The analysis of the media discourse on the Great Barrier Reef in Australia demonstrates how the mining of coal for overseas markets has led to devastating harm to the life of the reef. A critical discussion of the Chinese documentary, Under the Dome, shows how this medium has played a crucial role in building awareness of the harm from atmospheric pollution among the citizens, shaping attitudes and promoting action. The first case study of Japan elucidates how cross-border atmospheric pollution from China forges a chain of responsibility for responding to climate change, running from the state to society. The other case study of Japan demonstrates how ‘smart cities’ have emerged as a way to mitigate the risks and harms of climate change. The Conclusion draws together the similarities and differences in how climate change is addressed in the three countries. In all, Environmental Pollution and the Media: Political Discourses of Risk and Responsibility in Australia, China and Japan uncovers the dynamics of the triadic relationship among risk, harm and climate change in Australia, China and Japan. By so doing, the book makes an original and timely contribution to understanding comparative media, discourse and political debates on climate change.

Participatory Networks and the Environment

Author: Fadia Hasan
Publisher: Routledge
ISBN: 1315306212
Format: PDF, ePub, Mobi
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Seeking innovative answers to global sustainability challenges has become an urgent need with the onslaught of environmental and ecological degradation that surrounds us today. More than ever, there is a need to carve new ways for citizens and different industries and institutions to unite – to cooperate, communicate and collaborate to address growing global sustainability concerns. This book examines one such global collaboration called The BGreen Project (BGreen): a transnational participatory action research project that spans the United States and Bangladesh with the aim of addressing environmental issues via academic–community engagement. By analysing and unpacking the architecture of BGreen, Hasan teases out the key factors that are required for the continued momentum of environmentally focused, academic–community partnership projects in order to present a workable model that could be applied elsewhere. This model is based around a unique conceptual framework developed by the author – “transnational participatory networks” – which is drawn from participatory action research and actor network theory, with the specific aim of addressing the common challenge of building evolving, stable and sustainable networks. This book will be of great interest to students and scholars of environmental communication, citizen participation, environmental politics, environmental sociology and sustainable development.

Environmental Communication Pedagogy and Practice

Author: Tema Milstein
Publisher: Taylor & Francis
ISBN: 131720347X
Format: PDF
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Given the urgency of environmental problems, how we communicate about our ecological relations is crucial. Environmental Communication Pedagogy and Practice is concerned with ways to help learners effectively navigate and consciously contribute to the communication shaping our environmental present and future. The book brings together international educators working from a variety of perspectives to engage both theory and application. Contributors address how pedagogy can stimulate ecological wakefulness, support diverse and praxis-based ways of learning, and nurture environmental change agents. Additionally, the volume responds to a practical need to increase teaching effectiveness of environmental communication across disciplines by offering a repertoire of useful learning activities and assignments. Altogether, it provides an impetus for reflection upon and enhancement of our own practice as environmental educators, practitioners, and students. Environmental Communication Pedagogy and Practice is an essential resource for those working in environmental communication, environmental and sustainability studies, environmental journalism, environmental planning and management, environmental sciences, media studies and cultural studies, as well as communication subfields such as rhetoric, conflict and mediation, and intercultural. The volume is also a valuable resource for environmental communication professionals working with communities and governmental and non-governmental environmental organisations.

Climate Change and Post Political Communication

Author: Philip Hammond
Publisher: Routledge
ISBN: 1317678885
Format: PDF, ePub
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For many years, the objective of environmental campaigners was to push climate change on to the agenda of political leaders and to encourage media attention to the issue. By the first decade of the twenty-first century, it appeared that their efforts had been spectacularly successful. Yet just at the moment when the campaigners’ goals were being achieved, it seemed that the idea of getting the issue into mainstream discussion had been mistaken all along; that the consensus-building approach produced little or no meaningful action. That is the problem of climate change as a ‘post-political’ issue, which is the subject of this book. Examining how climate change is communicated in politics, news media and celebrity culture, Climate Change and Post-Political Communication explores how the issue has been taken up by elites as potentially offering a sense of purpose or mission in the absence of political visions of the future, and considers the ways in which it provides a focus for much broader anxieties about a loss of modernist political agency and meaning. Drawing on a wide range of literature and case studies, and taking a critical and contextual approach to the analysis of climate change communication, this book will be a valuable resource for students and scholars of environmental studies, communication studies, and media and film studies.

Climate Change and Post Political Communication

Author: Philip Hammond
Publisher: Routledge
ISBN: 1317678885
Format: PDF, Kindle
Download Now
For many years, the objective of environmental campaigners was to push climate change on to the agenda of political leaders and to encourage media attention to the issue. By the first decade of the twenty-first century, it appeared that their efforts had been spectacularly successful. Yet just at the moment when the campaigners’ goals were being achieved, it seemed that the idea of getting the issue into mainstream discussion had been mistaken all along; that the consensus-building approach produced little or no meaningful action. That is the problem of climate change as a ‘post-political’ issue, which is the subject of this book. Examining how climate change is communicated in politics, news media and celebrity culture, Climate Change and Post-Political Communication explores how the issue has been taken up by elites as potentially offering a sense of purpose or mission in the absence of political visions of the future, and considers the ways in which it provides a focus for much broader anxieties about a loss of modernist political agency and meaning. Drawing on a wide range of literature and case studies, and taking a critical and contextual approach to the analysis of climate change communication, this book will be a valuable resource for students and scholars of environmental studies, communication studies, and media and film studies.

Routledge Handbook of Environmental Policy in China

Author: Eva Sternfeld
Publisher: Routledge
ISBN: 1317568001
Format: PDF, Kindle
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During the last few decades, China has accomplished unprecedented economic growth and has emerged as the second largest economy in the world. This ‘economic miracle’ has led hundreds of millions of people out of poverty, but has also come at a high cost. Environmental degradation and the impact of environmental pollution on health are nowadays issues of the greatest concern for the Chinese public and the government. The Routledge Handbook of Environmental Policy in China focuses on the environmental challenges of China’s rapidly growing economy and provides a comprehensive overview of the policies developed to address the environmental crisis. Leading international scholars and practitioners examine China’s environmental governance efforts from an interdisciplinary perspective. Divided into five parts, the handbook covers the following key issues: Part I: Development of Environmental Policy in China - Actors and Institutions Part II: Key issues and Strategies for Solution Part III: Policy Instruments and Enforcement Part IV: Related Policy Fields – Conflicts and Synergies Part V: China’s Environmental Policy in the International Context This comprehensive handbook will be an invaluable resource to students and scholars of environmental policy and politics, development studies, Chinese studies, geography and international relations.

Relational Networked and Collaborative Approaches to Public Diplomacy

Author: R.S. Zaharna
Publisher: Routledge
ISBN: 1136179208
Format: PDF, Kindle
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Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management. Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures. This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy