Essentials of Dyadic Interviewing

Author: David L Morgan
Publisher: Routledge
ISBN: 1315429357
Format: PDF
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Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family studies. Experienced qualitative researcher David Morgan’s brief guide to dyadic interviewing provides readers with a road map to expand this technique to many other settings. In dyadic interviews, the interaction and co-constructions of the two subjects provide the data for the researcher. Showing the advantages and disadvantages of interviewing two people at once, the first book on this research topic -covers key issues of pair rapport, ethics, confidentiality, and dealing with sensitive topics;-describes the entire process from selecting the participants to the role of the moderator to analyzing results;-uses examples of grad student experiences, physician behavior, substance abuse, services to elderly, and dementia patients to show its many applications.

Essentials of Publishing Qualitative Research

Author: Mitchell Allen
Publisher: Routledge
ISBN: 1315429284
Format: PDF, Mobi
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Getting a qualitative article or book published involves more than simply doing the research, writing it up, and sending it off. You also need to know how to navigate the social relations of presenting your work to the journal editor or book publisher—and how to craft your message to them—if you want to be successful. Written by a highly-respected publisher of qualitative research, this brief, practical resource shows you how to identify the right home for your work. It also guides you through the publications process-- from crafting the abstract to writing, production, and marketing--once you’ve found the best publisher. The author -demystifies what publishers and journal editors do, how they make their decisions on qualitative articles, research studies, and methods books;-discusses edited books, how to publish from your dissertation, and when to consider open access and electronic publications; and-includes case studies, appendixes, forms, and resources to help the aspiring academic.

Essentials of Community based Research

Author: Vera Caine
Publisher: Routledge
ISBN: 1134824556
Format: PDF, Mobi
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Community-based research (CBR) is the most commonly used method for serving community needs and effecting change through authentic, ethical, and meaningful social research. In this brief introduction to CBR, the real-world approach of noted experts Vera Caine and Judy Mill helps novice researchers understand the promise and perils of engaging in this research tradition. This book • outlines the basic steps and issues in the CBR process—from collaboratively designing and conducting the research with community members to building community capacity; • covers how to negotiate complicated questions of researcher control and ethics; • includes a chapter written by community partners, among the examples from numerous projects from around the world.

Essentials of Qualitatively Driven Mixed Method Designs

Author: Janice M. Morse
Publisher: Routledge
ISBN: 1134858361
Format: PDF, Mobi
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In a mixed-method tradition that privileges the quantitative, leading qualitative researcher Janice Morse breaks new ground by arguing the importance of research designs for which the primary component is qualitative, and contains either a quantitative or a qualitative supplemental strategy. Using a variety of examples and visual prompts, Morse convincingly demonstrates that such designs allow novice researchers to obtain answers more quickly and with more certainty. Her book provides clear and concise explanations making even complex research designs understandable to the beginning researcher; argues for the importance of primary qualitative designs due to their theoretical strength; stresses the importance of using goal-directed actions and analyses that do not violate the assumptions of either qualitative or quantitative inquiry.

Essentials of Qualitative Interviewing

Author: Karin Olson
Publisher: Routledge
ISBN: 1315429195
Format: PDF, Mobi
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Karin Olson’s brief, accessible guide to the principles and practices of qualitative interviewing is a welcome addition for students and novice practitioners in a wide array of fields. Interview is the most common method for gaining information in the social realm, so there are a bewildering array of techniques and strategies for conducting them. Olson outlines the various options—from formal to highly unstructured, individual and group—and shows how and when to use each. She takes the researcher through the interview process, from design to report, and addresses key issues such as researcher standpoint, vulnerable populations, translation, and research ethics. Exercises, examples, and tables offer a convenient set of tools for understanding. This slim guide is a key resource for any research methods course.

Focus Groups as Qualitative Research

Author: David L. Morgan
Publisher: SAGE Publications
ISBN: 1506318827
Format: PDF
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The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Essentials of Marketing Research

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1619063247
Format: PDF, Kindle
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Facts101 is your complete guide to Essentials of Marketing Research. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

The Focus Group Guidebook

Author: David Morgan
Publisher: SAGE
ISBN: 9780761908180
Format: PDF, ePub
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Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

Successful Focus Groups

Author: David Morgan
Publisher: SAGE Publications
ISBN: 1452253714
Format: PDF, Docs
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This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Integrating Qualitative and Quantitative Methods

Author: David Morgan
Publisher: SAGE Publications
ISBN: 1483313662
Format: PDF, Docs
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Focusing on research designs for projects that collect both qualitative and quantitative data, David L. Morgan’s Integrating Qualitative and Quantitative Methods: A Pragmatic Approach discusses strategies for bringing qualitative and quantitative methods together so that their combined strengths accomplish more than is possible with a single method. The approach is broadly interdisciplinary, reflecting the interest in mixed methods research across the social sciences. In contrast to an “anything goes” approach or a naïve hope that “two methods are better than one,” the author argues that projects using mixed methods must pay even more attention to research design than single method approaches. The book’s practical emphasis on mixed methods makes it useful both to active researchers and to students who intend to pursue such a career. Chapter 1 is available for review on the publisher's website, and provides a comprehensive introduction that is appropriate for assessing the overall content of this informative book.