Letting Go of the Words

Author: Janice Redish
Publisher: Elsevier
ISBN: 0123859301
Format: PDF, Mobi
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"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

Content Strategy for the Web

Author: Kristina Halvorson
Publisher: New Riders
ISBN: 0132883244
Format: PDF, ePub, Mobi
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Write Tight

Author: William Brohaugh
Publisher: Sourcebooks, Inc.
ISBN: 1402250576
Format: PDF, Mobi
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"These days, most creative-writing courses teach self-indulgence. Write Tight counsels discipline. It is worth more than a university education. Its advice is gold." -Dean Koontz Foreword by Lawrence Block Not since The Elements of Style has a writing guide had the ability to turn a writer's work around so effectively. Every writer struggles with keeping their prose focused and concise, but surprisingly few books address this essential topic. Write Tight is an informative and utterly readable guide that tackles these issues head-on. William Brohaugh, former editor of Writer's Digest, goes beyond the discussion on redundancy and overwriting to take on evasiveness, affectations, roundabout writing, tangents and "invisible" words. Other topics include: -Outlining the four levels of wordiness -Identifying 16 types of flabby writing -Exercises that help writers avoid wordiness -Streamlining through sidebars and checklists -Tests that show how concise a writer's prose is "Write Tight is a supremely valuable, 'must-have' for aspiring writers in all fields from prose to nonfiction, journalistic copy, screenwriting and so much more." -Midwest Book Review

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less

Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 0071819916
Format: PDF, ePub
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Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Content Chemistry

Author: Andy Crestodina
Publisher:
ISBN: 9780988336490
Format: PDF, ePub, Mobi
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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.

Digital Relevance

Author: Ardath Albee
Publisher: Palgrave Macmillan
ISBN: 1137452811
Format: PDF, Kindle
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Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Nicely Said

Author: Nicole Fenton
Publisher: New Riders
ISBN: 0133818438
Format: PDF, Mobi
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Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy

Secret Formulas of the Wizard of Ads

Author: Roy H. Williams
Publisher: BookBaby
ISBN: 1932226095
Format: PDF, Docs
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Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite! The Wizard’s secret formulas will show you: • How to find a champion to sell your ideas • Why targeting your market can be a big mistake • How to get customers to remember you • Why bankers think backwards • How to write miraculous ads • Why the brain contains 100,000 new worlds • Why being ‘out of style’ can be profitable • How to hire wisely and fire compassionately • How success can send you to the poor house • How to remember what’s really important in life