Finanztango

Author: Klaus Boltres-Streeck
Publisher: Springer-Verlag
ISBN: 3531192965
Format: PDF, Docs
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Wirtschaftskommunikation ist eine vielfältige Managementaufgabe. Gegenstände der Steuerung sind zweifelsohne die Inhalte und Instrumente der Kommunikation. Management in der Wirtschaftskommunikation bedeutet aber mehr: Vielfältige Beziehungen der Akteure im Kommunikationsprozess sind von Kommunikationsmanagern aktiv und bewusst zu gestalten. Im „Finanztango“ dieser Wirtschaftsbeziehungen sind daher für zielorientierte Kommunikation die Parkettbeschaffenheit zu prüfen, die gemeinsamen Schrittfolgen genau zu planen und mögliche Hindernisse abzuschätzen. Dieses Buch bündelt und systematisiert Wissen zum Beziehungsmanagement, damit die Pflicht nicht zur Bürde und die Kür ohne Abzug in der B-Note absolviert wird​.

Essays on Social Psychology

Author: George Mead
Publisher: Routledge
ISBN: 1351325507
Format: PDF, Docs
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George Herbert Mead (1863-1931) is a central, founding figure of modern sociology, comparable to Karl Marx and Max Weber. Mead's early work, prior to his posthumous publications that appeared after 1932, is believed to be a series of articles contemporary scholarship defines as disconnected. A previously unknown, never published set of galleys for a book of essays by Mead, written between 1892 and 1910, unites these articles into a logical perspective. Essays on Social Psychology, Mead's "first" book, clearly locates him within a significantly different tradition and network than documented in his posthumous volumes. The discovery of this work is a major scholarly event. Instead of being abstract and unemotional, as some scholars argue, Mead's early scholarship focused on the significance of emotions, instincts, and childhood as well as political issues underlying political problems in Chicago. During these early years, he was involved with the emerging Laboratory Schools at the University of Chicago which was then the center of progressive education. These early topics, interpretations, and scholarly networks are dramatically different in these writings from those of Mead as a mature scholar. They demonstrate that he was clearly making a transition from psychology to social psychology at a time when the latter was in its infancy. Mary Jo Deegan, a world-renowned Meadian scholar, has comprehensively edited this volume, footnoting now obscure references and authors. Her introduction explains how this previously lost manuscript affects contemporary Meadian scholarship and how it reflects the city and times in which he lived. Unlike the posthumous volumes, assembled from lecture notes, Essays in Social Psychology is the only book actually written by Mead and challenges most current scholarship on him. The selections are highly readable, surprisingly timely yet historically significant. Psychologists, sociologists, and educators will find it immensely important. George Herbert Mead (1863-1931) taught at the University of Chicago from 1894 to 1931. His posthumous volumes are The Philosophy of the Present, Mind, Self, and Society, and The Philosophy of the Act. Mary Jo Deegan is professor of sociology at the University of Nebraska, Lincoln. She is the author of Jane Addams and the Men of the Chicago School, 1892-1918, named by Choice as among the outstanding academic books of 1989.

Public Relations Theory

Author: Carl H. Botan
Publisher: Routledge
ISBN: 1136695664
Format: PDF
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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Beautiful Testing

Author: Adam Goucher
Publisher: "O'Reilly Media, Inc."
ISBN: 144938868X
Format: PDF, Mobi
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Successful software depends as much on scrupulous testing as it does on solid architecture or elegant code. But testing is not a routine process, it's a constant exploration of methods and an evolution of good ideas. Beautiful Testing offers 23 essays from 27 leading testers and developers that illustrate the qualities and techniques that make testing an art. Through personal anecdotes, you'll learn how each of these professionals developed beautiful ways of testing a wide range of products -- valuable knowledge that you can apply to your own projects. Here's a sample of what you'll find inside: Microsoft's Alan Page knows a lot about large-scale test automation, and shares some of his secrets on how to make it beautiful Scott Barber explains why performance testing needs to be a collaborative process, rather than simply an exercise in measuring speed Karen Johnson describes how her professional experience intersected her personal life while testing medical software Rex Black reveals how satisfying stakeholders for 25 years is a beautiful thing Mathematician John D. Cook applies a classic definition of beauty, based on complexity and unity, to testing random number generators All author royalties will be donated to the Nothing But Nets campaign to save lives by preventing malaria, a disease that kills millions of children in Africa each year. This book includes contributions from: Adam Goucher Linda Wilkinson Rex Black Martin Schröder Clint Talbert Scott Barber Kamran Khan Emily Chen Brian Nitz Remko Tronçon Alan Page Neal Norwitz Michelle Levesque Jeffrey Yasskin John D. Cook Murali Nandigama Karen N. Johnson Chris McMahon Jennitta Andrea Lisa Crispin Matt Heusser Andreas Zeller David Schuler Tomasz Kojm Adam Christian Tim Riley Isaac Clerencia

Experiments in Ethics

Author: Anthony Appiah
Publisher: Harvard University Press
ISBN: 9780674026094
Format: PDF, Mobi
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Introduction: The waterless moat -- The case against character -- The case against intuition -- The varieties of moral experience -- The ends of ethics.

Public Relations Theory II

Author: Carl H. Botan
Publisher: Routledge
ISBN: 1135216878
Format: PDF, ePub
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The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Public Relations and Social Theory

Author: Øyvind Ihlen
Publisher: Routledge
ISBN: 1351984454
Format: PDF
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Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Human Communication Theory and Research

Author: Robert L. Heath
Publisher: Routledge
ISBN: 1135677050
Format: PDF, ePub
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Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.

Auditing Social Media

Author: Peter R. Scott
Publisher: John Wiley & Sons
ISBN: 9781118063712
Format: PDF, ePub, Docs
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Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.