Author: Klaus Boltres-Streeck
Publisher: Springer-Verlag
ISBN: 3531192965
Format: PDF, Docs
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Wirtschaftskommunikation ist eine vielfältige Managementaufgabe. Gegenstände der Steuerung sind zweifelsohne die Inhalte und Instrumente der Kommunikation. Management in der Wirtschaftskommunikation bedeutet aber mehr: Vielfältige Beziehungen der Akteure im Kommunikationsprozess sind von Kommunikationsmanagern aktiv und bewusst zu gestalten. Im „Finanztango“ dieser Wirtschaftsbeziehungen sind daher für zielorientierte Kommunikation die Parkettbeschaffenheit zu prüfen, die gemeinsamen Schrittfolgen genau zu planen und mögliche Hindernisse abzuschätzen. Dieses Buch bündelt und systematisiert Wissen zum Beziehungsmanagement, damit die Pflicht nicht zur Bürde und die Kür ohne Abzug in der B-Note absolviert wird​.

Linguistic Epidemiology

Author: N.J. Enfield
Publisher: Routledge
ISBN: 1135144699
Format: PDF, Kindle
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This important new study examines in detail a semantic-pragmatic pattern surrounding the basic verb 'acquire' in nearly 30 Southeast Asian languages, concentrating on Lao, Vietnamese, Khmer, Kmhmu, Hmong, and varieties of Chinese. The book makes a significant contribution to empirical work on semantic and grammatical change in a linguistic area, as well as representing theoretical advances in cognitive semantics. Gricean pragmatics, semantic change, grammaticalization, language contact, and areal linguistics. The book also examines how changes in the speech of individuals actually become changes in large-scale public convention, 'language contact' is reconsidered, and traditional distinctions such as that between 'internal' and 'external' linguistic mechanisms are challenged. This groundbreaking new book is for specialists in Southeast Asian linguistics as well as scholars of descriptive semantics and pragmatics, grammaticalisation, linguistic change and evolution, areal linguistics and language contact, history and linguistic anthropology.

Energetic Food Webs

Author: John C. Moore
Publisher: Oxford University Press
ISBN: 0198566182
Format: PDF, Mobi
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Food webs describe biological communities in terms of feeding interactions. This book integrates the latest work on community dynamics, ecosystems energetics, and stability to dispel categorisation of the field into separate subdiciplines of population, community, and ecosystem ecology.

High Order Difference Methods for Time Dependent PDE

Author: Bertil Gustafsson
Publisher: Springer Science & Business Media
ISBN: 9783540749936
Format: PDF, Kindle
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This book covers high order finite difference methods for time dependent PDE. It gives an overview of the basic theory and construction principles by using model examples. The book also contains a general presentation of the techniques and results for well-posedness and stability, with inclusion of the three fundamental methods of analysis both for PDE in its original and discretized form: the Fourier transform, the eneregy method and the Laplace transform.

Theories in Social Psychology

Author: Derek Chadee
Publisher: John Wiley & Sons
ISBN: 9781444342093
Format: PDF, ePub
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Theories in Social Psychology is an edited volume that identifies and discusses in-depth the important theoretical perspectives and theories that underlie the discipline of social psychology. The only current book focusing specifically on the theories within social psychology Brings together a range of distinguished scholars in the field of social psychology – including Bertram F. Malle, Paul R. Nail, Richard E. Petty, Thomas Mussweiler, Faye J. Crosby, Miles Hewstone, Richard J. Crisp and Mein Koslowsky Critically discusses important perspectives and theories in the discipline allowing a deeper understanding of the theoretical framework Allows students and academics to reflect on theories and opens up future areas of enquiry

Beautiful Testing

Author: Adam Goucher
Publisher: "O'Reilly Media, Inc."
ISBN: 144938868X
Format: PDF, Docs
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Successful software depends as much on scrupulous testing as it does on solid architecture or elegant code. But testing is not a routine process, it's a constant exploration of methods and an evolution of good ideas. Beautiful Testing offers 23 essays from 27 leading testers and developers that illustrate the qualities and techniques that make testing an art. Through personal anecdotes, you'll learn how each of these professionals developed beautiful ways of testing a wide range of products -- valuable knowledge that you can apply to your own projects. Here's a sample of what you'll find inside: Microsoft's Alan Page knows a lot about large-scale test automation, and shares some of his secrets on how to make it beautiful Scott Barber explains why performance testing needs to be a collaborative process, rather than simply an exercise in measuring speed Karen Johnson describes how her professional experience intersected her personal life while testing medical software Rex Black reveals how satisfying stakeholders for 25 years is a beautiful thing Mathematician John D. Cook applies a classic definition of beauty, based on complexity and unity, to testing random number generators All author royalties will be donated to the Nothing But Nets campaign to save lives by preventing malaria, a disease that kills millions of children in Africa each year. This book includes contributions from: Adam Goucher Linda Wilkinson Rex Black Martin Schröder Clint Talbert Scott Barber Kamran Khan Emily Chen Brian Nitz Remko Tronçon Alan Page Neal Norwitz Michelle Levesque Jeffrey Yasskin John D. Cook Murali Nandigama Karen N. Johnson Chris McMahon Jennitta Andrea Lisa Crispin Matt Heusser Andreas Zeller David Schuler Tomasz Kojm Adam Christian Tim Riley Isaac Clerencia

On Social Psychology

Author: George Herbert Mead
Publisher: University of Chicago Press
ISBN: 9780226516653
Format: PDF, ePub
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One of the most brilliantly original of American pragmatists, George Herbert Mead published surprisingly few major papers and not a single book during his lifetime. Yet his influence on American sociology and social psychology since World War II has been exceedingly strong. This volume is a revised and enlarged edition of the book formerly published under the title The Social Psychology of George Herbert Mead. It contains selections from Mead's posthumous books: Mind, Self, and Society; Movements of Thought in the Nineteenth Century; The Philosophy of the Act; and The Philosophy of the Present, together with an incisive, newly revised, introductory essay by Anselm Strauss on the importance of Mead for contemporary social psychology. "Required reading for the social scientist."—Milton L. Barron, Nation

Experiments in Ethics

Author: Anthony Appiah
Publisher: Harvard University Press
ISBN: 9780674026094
Format: PDF, ePub, Mobi
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Introduction: The waterless moat -- The case against character -- The case against intuition -- The varieties of moral experience -- The ends of ethics.

A Textbook of Social Psychology

Author: James E. Alcock
Publisher: Prentice Hall
ISBN: 9780131217416
Format: PDF, ePub
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This new edition of Alcock, Carmen, and Sadava's comprehensive introduction to social psychology integrates theory and empirical research to show both the historical roots and the contemporary vitality of this discipline. Canadian topics and research have been updated throughout and are balanced with many examples of international and cross-cultural research.

Return on Sustainability

Author: Kevin Wilhelm
Publisher: FT Press
ISBN: 0133442535
Format: PDF, Kindle
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This book highlights the risk of inaction for businesses when it comes to climate change, but also contains best practices to allow them to capitalize on the numerous business opportunities that climate change presents, including increased profitability, enhanced brand value, and improved shareholder relations. The first section contains practical actions and real-world case studies of companies, such as Yakima, Sun Microsystems, and Lockheed Martin, that have successfully improved their climate performances, enhanced brand value, and increased profitability at the same time. The second and third sections of this book focus on the various risks that companies face from potential carbon regulation and the market factors forcing businesses to take action, whether they want to or not. This book provides the steps and strategies necessary to take leadership actions to help business "future-proof" society.