Flash Advertising

Author: Jason Fincanon
Publisher: Taylor & Francis
ISBN: 1136023690
Format: PDF
Download Now
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards. Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

T cnicas de marketing viral

Author: Miguel Ángel Montañés del Río
Publisher: ESIC Editorial
ISBN: 8473569857
Format: PDF, ePub, Mobi
Download Now
La comunicación es algo innato a todo ser humano. No es posible evitarla, ya sea de modo formal o informal, siempre estamos enviando mensajes a nuestros iguales con algún tipo de propósito. El marketing viral está concebido para que las ideas se propaguen entre las personas de igual modo que lo haría un virus biológico, gracias a la democratización en el uso de Internet. La misión del marketing viral es que un mensaje, por lo general con contenido comercial —aunque no necesariamente—, más o menos explícito, tenga la capacidad de involucrar a sus receptores y que éstos se encarguen, voluntariamente, de su retransmisión entre sus contactos y allegados. Este libro enseña los conceptos básicos del marketing viral, así como las principales técnicas que se utilizan para su desarrollo práctico, todo ello desde una perspectiva de gestión. La propagación viral de ideas es algo que los usuarios de Internet ya están experimentando ¿Su organización aún no? Índice ¿Qué es el marketing viral?- Principales técnicas de marketing viral.- Viral incentivado.- Viral buzz (rumores).- Viral de compromiso.- Viral de utilidad.- Listados y rankings.- Juegos virales (advergaming).- Viral de descubrimiento.- Humorístico.- Los virus negativos o bulos.- Clasificación complementaria de técnicas virales.- Referencias bibliográficas.

Creating 3D Game Art for the IPhone with Unity

Author: Wes McDermott
Publisher: Taylor & Francis
ISBN: 0240815637
Format: PDF
Download Now
Revolutionize your iPhone and iPad game development with Unity iOS, a fully integrated professional application and powerful game engine, which is quickly becoming the best solution for creating visually stunning games for Apple's iDevices easier, and more fun for artists. From concept to completion you'll learn to create and animate using modo and Blender as well as creating a full level utilizing the powerful toolset in Unity iOS as it specifically relates to iPhone and iPad game development. Follow the creation of "Tater," a character from the author's personal game project "Dead Bang," as he's used to explain vital aspects of game development and content creation for the iOS platform. Creating 3D Game Art for the iPhone focuses on the key principles of game design and development by covering in-depth, the iDevice hardware in conjunction with Unity iOS and how it relates to creating optimized game assets for the iDevices. Featuring Luxology's artist-friendly modo, and Blender, the free open-source 3D app, along side Unity iOS, optimize your game assets for the latest iDevices including iPhone 3GS, iPhone 4, iPad and the iPod Touch. Learn to model characters and environment assets, texture, animate skinned characters and apply advanced lightmapping techniques using Beast in Unity iOS. In a clear, motivating, and entertaining style, Wes McDermott offers captivating 3D imagery, real-world observation, and valuable tips and tricks all in one place - this book is an invaluable resource for any digital artist working to create games for the iPhone and iPad using Unity iOS. * Circumvent the potential pitfalls of game development with professional techniques like "Static and Dynamic batching", "building models on the grid", "lightmapping with Beast", and "animation blending" to improve your game's performance and content creation workflow. * Visit www.wesmcdermott.com, to gain access to the book's official website where users can login to the resource portal to download extensive video walkthroughs and get information on the FREE iPhone/iPad app, "Tater's Training Trash Yard." The app showcases the core concepts and techniques covered in the book by demonstrating the content's performance on your iPhone or iPad.

Strategic Retail Management

Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Format: PDF
Download Now
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Handbook on E marketing for Tourism Destinations

Author: World Tourism Organization
Publisher: World Tourism Organization Publications
ISBN: 9789284415748
Format: PDF, Mobi
Download Now
The fully updated and extended editions of the ETC/UNWTO Handbook on E-marketing for tourism destinations presents a comprehensive overview of the continously changing environment of e-marketing in the tourism sector. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce and email marketing. It also includes valuable information on how to use e-marketing as a way to collaborate with the travel trade and the media alongside recommendations for crisis communication. In view of the rapid expansion fo new technologies in the tourism sector, the Handbook also provides practical information on latest trends and developments in mobile marketing and social media, as well as detailed insight into the measurement of effective e-marketing strategies using the latest technologies. It further outlines current best practices in the field of destination e-marketing and provides destination marketers with a legal framework for their online marketing activities.

Social Commerce

Author: Efraim Turban
Publisher: Springer
ISBN: 3319170287
Format: PDF, Docs
Download Now
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

The Online Advertising Playbook

Author: Joe Plummer
Publisher: John Wiley & Sons
ISBN: 9780470140352
Format: PDF, ePub, Mobi
Download Now
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

Creative Advertising

Author: Mario Pricken
Publisher:
ISBN: 9780500284766
Format: PDF
Download Now
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

Media and Convergence Management

Author: Sandra Diehl
Publisher: Springer Science & Business Media
ISBN: 3642361633
Format: PDF, ePub
Download Now
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.