From Science 2 0 to Pharma 3 0

Author: Hervé Basset
Publisher: Elsevier
ISBN: 1780633750
Format: PDF, Mobi
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Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of ‘3.0’ in Pharma and STM publishing. Gives a global overview of success and failure in Science 2.0 Presents useful stories and lessons learned Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing

Digital Strategies in the Pharmaceutical Industry

Author: L. Lerer
Publisher: Springer
ISBN: 023059879X
Format: PDF, Kindle
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This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

From Blogs to Bombs

Author: Mark Pegrum
Publisher: UWA Publishing
ISBN: 9781742580593
Format: PDF, ePub
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Digital technologies and their role in education; impact of the internet especially with regards to children; pedagogical, social, sociopolitical and ecological effects.

Peer to Peer and the Music Industry

Author: Matthew David
Publisher: SAGE Publications
ISBN: 1847870058
Format: PDF, Kindle
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Have the music and movie industries lost the battle to criminalize downloading? This penetrating and informative book provides readers with the perfect systematic critical guide to the file-sharing phenomenon. Combining inter-disciplinary resources from sociology, history, media and communication studies and cultural studies, David unpacks the economics, psychology and philosophy of file-sharing. The book carefully situates the reader in a field of relevant approaches including Network Society Theory, Post-structuralism and ethnographic research. It uses this to launch into a fascinating enquiry into: * the rise of file-sharing, * the challenge to intellectual property law posed by new technologies of communication, * the social psychology of cyber crime * and the response of the mass media and multi-national corporations. The book concludes with a balanced, eye-opening assessment of alternative cultural modes of participation and their relationship to cultural capitalism. This is a landmark work in the sociology of popular culture and cultural criminology. It fuses a deep knowledge of the music industry and the new technologies of mass communication with a powerful perspective on how multinational corporations seek to monopolize markets, how international and state agencies defend property, while a global multitude undermine and/or reinvent both.

Basics of Oncology

Author: Frederick O. Stephens
Publisher: Springer
ISBN: 3319233688
Format: PDF, Docs
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This book provides an easily understood and general overview of the basic medical, scientific, and clinical aspects of cancer. Causes, pathology, clinical features, diagnostic investigations, treatments, and outcomes are all carefully explained and discussed. This second edition includes a number of updates, especially concerning personalized medicine and regional chemotherapy. The reader will acquire a clear understanding of how and why people develop cancer, how the body reacts to cancer, what can be done to prevent the disease, and how the various cancers are best diagnosed and treated. Basics of Oncology will serve as a sound platform for the more detailed or specific studies that may be needed in different areas of practice. It will be invaluable for students of medicine, nurse oncologists, students of medical sciences, and other health professionals in all parts of the world.

Information Technology in Librarianship

Author: Gloria J. Leckie
Publisher: ABC-CLIO
ISBN: 1591586291
Format: PDF
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A host of faculty and practitioners consider how and why information technology is vital to the future of the profession, as well as caveats against over/underreliance.

Books Bytes and Business

Author: Dr Xuemei Tian
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409486443
Format: PDF, Kindle
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How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.

Qualitative HCI Research

Author: Ann Blandford
Publisher: Morgan & Claypool Publishers
ISBN: 1627057609
Format: PDF, ePub, Mobi
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Human-Computer Interaction (HCI) addresses problems of interaction design: understanding user needs to inform design, delivering novel designs that meet user needs, and evaluating new and existing designs to determine their success in meeting user needs. Qualitative methods have an essential role to play in this enterprise, particularly in understanding user needs and behaviours and evaluating situated use of technology. Qualitative methods allow HCI researchers to ask questions where the answers are more complex and interesting than "true" or "false," and may also be unexpected. In this lecture, we draw on the analogy of making a documentary film to discuss important issues in qualitative HCI research: historically, films were presented as finished products, giving the viewer little insight into the production process; more recently, there has been a trend to go behind the scenes to expose some of the painstaking work that went into creating the final cut. Similarly, in qualitative research, the essential work behind the scenes is rarely discussed. There are many "how to" guides for particular methods, but few texts that start with the purpose of a study and then discuss the important details of how to select a suitable method, how to adapt it to fit the study context, or how to deal with unexpected challenges that arise. We address this gap by presenting a repertoire of qualitative techniques for understanding user needs, practices and experiences with technology for the purpose of informing design. We also discuss practical considerations such as tactics for recruiting participants and ways of getting started when faced with a pile of interview transcripts. Our particular focus is on semi-structured qualitative studies, which occupy a space between ethnography and surveys—typically involving observations, interviews and similar methods for data gathering, and methods of analysis based on systematic coding of data. Just as a documentary team faces challenges that often go unreported when arranging expeditions or interviews and gathering and editing footage within time and budget constraints, so the qualitative research team faces challenges in obtaining ethical clearance, recruiting participants, analysing data, choosing how and what to report, etc. We present illustrative examples drawn from prior experience to bring to life the purpose, planning and practical considerations of doing qualitative studies for interaction design. We include takeaway checklists for planning, conducting, reporting and evaluating semi-structured qualitative studies.

Patterns Across Cultures

Author: Stuart Hirschberg
Publisher: Wadsworth Publishing Company
ISBN: 9781133311072
Format: PDF, Docs
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PATTERNS ACROSS CULTURES is a rhetorically organized reader driven by the principle that as the world gets smaller, students should be exposed to a wide variety of cultural perspectives--both from within the United States and from other countries. Many of the reading selections in the text are by writers who have never been anthologized, providing an invigorating alternative to traditional readers. Post-reading features for each selection, including questions on author's "Meaning," "Technique," and "Language," help students examine how the selection utilizes both the primary mode and other modes as well; calls out key vocabulary terms; highlights thematic connections between selections; and provides prompts for both personal and critical writing. To assist those instructors who prefer a thematic framework for discussing the selections, a thematic Table of Contents and Thematic Links questions connecting each essay with one or more others on similar themes will provide inspiration for theme-based discussions and writing assignments. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Interdisciplinary Research

Author: Allen F. Repko
Publisher: SAGE Publications
ISBN: 1506330495
Format: PDF, ePub
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The Third Edition of Interdisciplinary Research: Process and Theory offers a comprehensive and systematic presentation of the interdisciplinary research process and the theory that informs it. Authors Allen F. Repko and Rick Szostak illustrate each step of the decision-making process by drawing on student and professional work from the natural sciences, social sciences, humanities, and applied fields. Designed for active learning and problem-based approaches as well as for more traditional approaches, the book now includes more examples from real student research projects and adds more tables and figures to enliven the discussion.