Generation X

Author: New Strategist Press
Publisher:
ISBN: 9781940308845
Format: PDF, ePub
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The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their careers, their incomes should be growing, and their spending should climb because of the expenses of children and teens. But the generation has been hit hard by the Great Recession and is still struggling to rec...

What s Next Gen X

Author: Tamara J. Erickson
Publisher: Harvard Business Press
ISBN: 1422120643
Format: PDF
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Keeping Up, Moving Ahead, and Getting the Career you want

Generation Me Revised and Updated

Author: Jean M. Twenge
Publisher: Simon and Schuster
ISBN: 1476755566
Format: PDF, Docs
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Draws on more than a decade of research to identify the challenges being faced by today's young adults, offering insight into how unprecedented levels of competitiveness, economic imbalances, and changes in sexual dynamics are resulting in higher incidences of life dissatisfaction and psychological turmoil. 40,000 first printing.

True Story

Author: Ty Montague
Publisher: Harvard Business Press
ISBN: 142218756X
Format: PDF, Kindle
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Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.

Decade of Nightmares

Author: Philip Jenkins
Publisher: Oxford University Press
ISBN: 0199884447
Format: PDF, Kindle
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Why did the youthful optimism and openness of the sixties give way to Ronald Reagan and the spirit of conservative reaction--a spirit that remains ascendant today? Drawing on a wide array of sources--including tabloid journalism, popular fiction, movies, and television shows--Philip Jenkins argues that a remarkable confluence of panics, scares, and a few genuine threats created a climate of fear that led to the conservative reaction. He identifies 1975 to 1986 as the watershed years. During this time, he says, there was a sharp increase in perceived threats to our security at home and abroad. At home, America seemed to be threatened by monstrous criminals--serial killers, child abusers, Satanic cults, and predatory drug dealers, to name just a few. On the international scene, we were confronted by the Soviet Union and its evil empire, by OPEC with its stranglehold on global oil, by the Ayatollahs who made hostages of our diplomats in Iran. Increasingly, these dangers began to be described in terms of moral evil. Rejecting the radicalism of the '60s, which many saw as the source of the crisis, Americans adopted a more pessimistic interpretation of human behavior, which harked back to much older themes in American culture. This simpler but darker vision ultimately brought us Ronald Reagan and the ascendancy of the political Right, which more than two decades later shows no sign of loosening its grip. Writing in his usual crisp and witty prose, Jenkins offers a truly original and persuasive account of a period that continues to fascinate the American public. It is bound to captivate anyone who lived through this period, as well as all those who want to understand the forces that transformed--and continue to define--the American political landscape.

Modern Wittenberg

Author: William A. Kinnison
Publisher: Xlibris Corporation
ISBN: 9781462860593
Format: PDF, ePub, Mobi
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Whatever happened to America's small, private, residential, undergraduate, Liberal Arts Colleges? Will they survive the present contest with pragmatic publicly supported community colleges and the secular mega universities? The story of Wittenberg, one of the best of Ohio's many good Liberal Arts Colleges, provides answers to such questions. It looks at this critical period in their history giving hope that the very best of them will prosper. They are an endangered national resource that should be preserved and no more of them are being started. The book is written both for the casual reader and for historians and professional educators.

The Greatest Generation

Author: Tom Brokaw
Publisher: Random House Incorporated
ISBN: 0812975294
Format: PDF, Docs
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Presents personal narratives from the generation of Americans who were born in the 1920s, came of age during the Depression, fought in World War II, and came home to build a new America during the postwar era.

The Leisure Economy

Author: Linda Nazareth
Publisher: John Wiley & Sons
ISBN: 9780470675212
Format: PDF, ePub, Mobi
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For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure economy' and it will mean wrenching adjustments for our lives and institutions. Everyone from consumers, investors, businesses, and policy-makers will need to understand the changes afoot. The Leisure Economy posits profound economic changes in North America due to both the retirement of the baby boomers and the attitudes of ascendant generations X and Y. Looking at trends in demographics, economics and generational change, this book looks at how to stay ahead of the leisure economy and predicts who will be the winners and losers in the seismic shift ahead.

The Baby Boom

Author: Cheryl Russell
Publisher:
ISBN: 9781940308876
Format: PDF, Kindle
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After more than six decades of breaking the rules established by their elders, the Baby-Boom generation and older Americans are one and the same. In 2014, Boomers spanned the ages from 50 to 68, accounting for 24 percent of the total U.S. population and 71 percent of the population aged 50 or older. The eighth edition of The Baby Boom: Americans Born 1946 to 1964 includes in its pages, for the first time, a statistical profile of the U.S. population aged 50 or older-absorbing the New Strategist reference book Older Americans: A Changed Market into one volume. Boomers already dominate the older...

X Saves the World

Author: Jeff Gordinier
Publisher: Penguin
ISBN: 9780670018581
Format: PDF, ePub, Docs
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Examines the generation that came of age between the Baby Boomers and the Millennials, providing a tribute to its cultural, technological, and political contributions, from Yahoo! and Lollapalooza to Nirvana and Woodstock '94.