Global Sport Marketing

Author: Michel Desbordes
Publisher: Routledge
ISBN: 1136456201
Format: PDF, ePub
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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Advanced Theory and Practice in Sport Marketing

Author: Eric Schwarz
Publisher: Routledge
ISBN: 1136430709
Format: PDF, Kindle
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Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

Advanced Theory and Practice in Sport Marketing

Author: Eric C. Schwarz
Publisher: Routledge
ISBN: 1351667629
Format: PDF, Kindle
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Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Global Sport Business

Author: Hans Westerbeek
Publisher: Routledge
ISBN: 1317991281
Format: PDF, ePub, Mobi
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Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport’s global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society.

Global Sport Marketing

Author: Norm O'Reilly
Publisher:
ISBN: 9781935412434
Format: PDF, Docs
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As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a unique and varied perspective to this textbook. Their experiences include positions with international and national sport organizations, the International Olympic Committee, national Olympic committees, international federations, marketing agencies, sponsors of sport, and much more. (Insert Paragraph)Whether you are a student of marketing or a practitioner in the field, this book provides knowledge, context, and tools to help you in your career.

Strategies in Sports Marketing Technologies and Emerging Trends

Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 1466659955
Format: PDF, Kindle
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The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Strategic Sport Marketing

Author: David Shilbury
Publisher: Allen & Unwin
ISBN: 1741767083
Format: PDF, Kindle
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A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

Sports Marketing

Author: John A. Davis
Publisher: Edward Elgar Publishing
ISBN: 1782549277
Format: PDF, Mobi
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This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports

The Political Economy of Global Sports Organisations

Author: John Forster
Publisher: Routledge
ISBN: 1134498160
Format: PDF, Kindle
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At the global level, sport is ruled by a set of organizations including giants such as the IOC (Olympics), FIFA (soccer), and the IAAF (athletics) as well as sporting minnows such as the World Armsport Federation (armwrestling). Many of these bodies have been surrounded by controversy during their histories, after having to adjust to the realities of commercial sport. This important book analyzes the evolution of modern sport, examining the ways in which sporting organisations have adapted over the years to accommodate changing environments. Themes covered in this impressive volume include: * sources of sports revenue * organising global sporting events such as the Rugby World Cup * differences and similarities between global sporting organisations Forster and Pope have created an important book, which seriously analyzes sports organizations from a political economy vantage point for the first time. Of interest to students and academics studying the economics of sport, the book is also written in a style that makes it accessible for those with a general interest as well as for global sporting bodies themselves.