Grid Systems in Graphic Design

Author: Josef Müller-Brockmann
Publisher: Arthur Niggli
ISBN:
Format: PDF, ePub, Mobi
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca

Principles of Two Dimensional Design

Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471289609
Format: PDF, Docs
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Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.

Grid

Author: Allen Hurlburt
Publisher: John Wiley & Sons
ISBN: 9780471289234
Format: PDF
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Swiss Graphic Design

Author: Richard Hollis
Publisher: Yale University Press
ISBN: 9780300106763
Format: PDF, ePub, Mobi
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Originally published: London: Laurence King Pub., 2006.

Book Design

Author: Andrew Haslam
Publisher: Laurence King Publishing
ISBN: 9781856694735
Format: PDF, Docs
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A comprehensive and practical guide for students and experienced designers alike, this carefully structured text is illustrated throughout with photographs and diagrams. Featuring examples from various kinds of book, it takes the reader through every aspect of the subject. In addition, there is information on styling the text, an extensive glossary defining editorial, design and production terms, and a further reading list.

Designing Type

Author: Karen Cheng
Publisher: Yale University Press
ISBN: 9780300111507
Format: PDF, Mobi
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One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

Layout Essentials

Author: Beth Tondreau
Publisher: Fair Winds Press
ISBN: 1592537073
Format: PDF
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Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

Josef Muller Brockmann

Author: Kerry William Purcell
Publisher: Phaidon Press
ISBN:
Format: PDF, Kindle
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This volume is the most definitive monograph to be published on Josef Mueller-Brockmann. It traces Mueller-Brockmann's life from childhood through his early training, rarely seen designs for the theater, famous posters for the Zurich art scene, corporate design work for clients like IBM, and, finally, his efforts to educate young designers. With assistance from the Museum fur Gestaltung, Zurich and the Josef Mueller-Brockmann Archive, this book is extensively illustrated with completed works period photography, rare sketches, concept drawings, and personal photos.

Grid Systems

Author: Kimberly Elam
Publisher: Chronicle Books
ISBN: 1616893478
Format: PDF, Docs
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

Graphic Design Theory

Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616891238
Format: PDF, Kindle
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Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.