Grid Systems in Graphic Design

Author: Josef Müller-Brockmann
Publisher: Arthur Niggli
ISBN:
Format: PDF, Kindle
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca

Principles of Two Dimensional Design

Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471289609
Format: PDF, ePub, Docs
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Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.

Grid

Author: Allen Hurlburt
Publisher: John Wiley & Sons
ISBN: 9780471289234
Format: PDF, ePub, Mobi
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Swiss Graphic Design

Author: Richard Hollis
Publisher: Yale University Press
ISBN: 9780300106763
Format: PDF, ePub, Mobi
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Originally published: London: Laurence King Pub., 2006.

Josef Muller Brockmann

Author: Kerry William Purcell
Publisher: Phaidon Press
ISBN:
Format: PDF, Kindle
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This volume is the most definitive monograph to be published on Josef Mueller-Brockmann. It traces Mueller-Brockmann's life from childhood through his early training, rarely seen designs for the theater, famous posters for the Zurich art scene, corporate design work for clients like IBM, and, finally, his efforts to educate young designers. With assistance from the Museum fur Gestaltung, Zurich and the Josef Mueller-Brockmann Archive, this book is extensively illustrated with completed works period photography, rare sketches, concept drawings, and personal photos.

Layout Essentials

Author: Beth Tondreau
Publisher: Fair Winds Press
ISBN: 1592537073
Format: PDF, Mobi
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Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

The Elements of Typographic Style

Author: Robert Bringhurst
Publisher: Hartley & Marks Publishers
ISBN: 9780881792119
Format: PDF, ePub
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Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough revision and updating of the longest chapter, "Prowling the Specimen Books," and many other small but important updates based on things that are continually changing in the field.

Letters of Credit

Author: Walter Tracy
Publisher: David R. Godine Publisher
ISBN: 9781567922400
Format: PDF, ePub
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THE REVOLUTION in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.

Dimensional Typography

Author: J. Abbott Miller
Publisher: Princeton Architectural Press
ISBN: 9781568980898
Format: PDF
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Explores the spatial potential of typography in virtual environments.

Book Design

Author: Andrew Haslam
Publisher: Laurence King Publishing
ISBN: 9781856694735
Format: PDF
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A comprehensive and practical guide for students and experienced designers alike, this carefully structured text is illustrated throughout with photographs and diagrams. Featuring examples from various kinds of book, it takes the reader through every aspect of the subject. In addition, there is information on styling the text, an extensive glossary defining editorial, design and production terms, and a further reading list.