Guerrilla Marketing to Heal the World

Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1630476595
Format: PDF, Mobi
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Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share

Powerful Beyond Measure

Author: Cynthia E. Mazzaferro
Publisher: Morgan James Publishing
ISBN: 1683501519
Format: PDF, Docs
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Powerful Beyond Measure is a complete transformational guide to living a life of authenticity and abundance that’s deeply rooted in love, acceptance, compassion, and kindness. Readers learn how to discover and embrace their inner power, release and heal the emotional residue from the past, and envision a future of unbounded possibilities that allows their passions and purpose to be fulfilled. Through insight, self-exploration, and step- by-step, practical exercises, Powerful Beyond Measure guides readers along the journey of lifelong spiritual growth-- empowering them to take control of their destinies and create lives filled with joy, health, happiness, and success.

Applied Analytics through Case Studies Using SAS and R

Author: Deepti Gupta
Publisher: Apress
ISBN: 1484235258
Format: PDF, ePub
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Examine business problems and use a practical analytical approach to solve them by implementing predictive models and machine learning techniques using SAS and the R analytical language. This book is ideal for those who are well-versed in writing code and have a basic understanding of statistics, but have limited experience in implementing predictive models and machine learning techniques for analyzing real world data. The most challenging part of solving industrial business problems is the practical and hands-on knowledge of building and deploying advanced predictive models and machine learning algorithms. Applied Analytics through Case Studies Using SAS and R is your answer to solving these business problems by sharpening your analytical skills. What You'll Learn Understand analytics and basic data concepts Use an analytical approach to solve Industrial business problems Build predictive model with machine learning techniques Create and apply analytical strategies Who This Book Is For Data scientists, developers, statisticians, engineers, and research students with a great theoretical understanding of data and statistics who would like to enhance their skills by getting practical exposure in data modeling.

Small Business Taxes Made Easy Third Edition

Author: Eva Rosenberg
Publisher: McGraw Hill Professional
ISBN: 1260010775
Format: PDF, ePub, Mobi
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Axiom Business Book Award Gold Medal Winner Don’t be taxed out of business! Know your rights and KEEP MORE OF WHAT YOU EARN It’s great to start a business and be your own boss—but with all the taxes you pay, it sometimes feels like you’re working for the government. This book teaches you ways to work smarter – not harder! The go-to tax guide for small-business owners is packed with tips for dramatically lowering your taxes. This new edition covers key provisions passed by Congress that will affect your taxes for 2016 through 2020. It includes: • Enhanced checklists • Improved entity comparisons • Updates on valuable business resources and tools • New information about depreciation • Critical home-office information • Need-to-know online business issues • Expanded tips on Tax Notices and audits Small Business Taxes Made Easy covers more than just taxes. It includes business plans, legal tax-cutting tips, and ways to build your dynasty – or develop a smart exit plan (think Venture Capital or IPO). Best of all, you learn how to increase your profits and your cash flow and to ensure your business is a success. You have more rights as a taxpayer than you probably realize, and this unparalleled guide helps you exercise them to the max! Small Business Taxes Made Easy offers easy-to-follow, actionable advice with timeless information. Whatever kind of business you run, this book provides everything you need to hold on to more of the profits you’ve worked so hard for.

Das Harvard Konzept

Author: Roger Fisher
Publisher: DVA
ISBN: 3641234441
Format: PDF, Docs
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Erweitert und neu übersetzt: mit aktuellen Verhandlungsbeispielen aus dem deutschsprachigen Raum Seit 35 Jahren ist »Das Harvard-Konzept« weltweit das Standardwerk zum Thema Verhandeln. Es hat uns gelehrt, nicht um Positionen zu feilschen, sondern sich auf Interessen zu konzentrieren und zwischen Menschen und Problemen stets zu trennen. So wird es möglich, dass Parteien zum beiderseitigen Vorteil verhandeln und Win-win-Situationen schaffen. Egal ob politische Konflikte, Vertrags- und Gehaltsverhandlungen oder Tarifgespräche – für alle Berufsgruppen hat das Harvard-Konzept die Art und Weise, wie wir verhandeln, Differenzen beilegen und Lösungen finden, für immer verändert. Der Klassiker ist um neue Fallstudien aus dem deutschsprachigen Raum erweitert und liegt jetzt erstmals gänzlich überarbeitet und in einer vollkommen neuen Übersetzung vor.

PR f r Dummies

Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 3527642668
Format: PDF, Docs
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Public Relations ist seit einigen Jahren das Schlagwort f?r Unternehmen egal welcher Gr??e und selbst f?r Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Au?enstehenden schnell scheitern. ?PR f?r Dummies? zeigt, wie man das Tor zur ?ffentlichkeit richtig ?ffnet und ersetzt eine lange PR-Schulung. Der PR-Profi Eric Yaverbaum erkl?rt, was ?berhaupt hinter dem Begriff PR steckt, warum PR wichtig ist und wie ein gut durchdachter PR-Prozess aufgebaut ist. Anhand von vielen Beispielen lernt man die Tricks und Kniffe der PR-Arbeit: wie man Newsletter, Pressemitteilungen und Zeitungsartikel verfasst und wie man sich ?ber Medien professionell in die ?ffentlichkeit bringt. Selbst das Thema Krisenkommunikationsmanagement l?sst der Autor nicht aus. Und zum guten Schluss muss nat?rlich auch festgestellt werden, ob die PR-Kampagne den gew?nschten Erfolg gebracht hat.

Guerilla Marketing des 21 Jahrhunderts

Author: Jay Conrad Levinson
Publisher: Campus Verlag
ISBN: 3593508532
Format: PDF, Mobi
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Kleiner Einsatz, große Wirkung Einfallsreiche Werbeaktionen, die möglichst wenig Geld kosten - das ist der Grundgedanke des Guerilla Marketings. Der Marketing-Experte Jay C. Levinson präsentiert in diesem Standardwerk sein revolutionäres Konzept: kreative Ideen und Aktionen, die mit kleinem Mitteleinsatz große Wirkungen erzeugen. Dabei zieht er alle Register und beweist anhand vieler praktischer Beispiele, wie einfach es ist, Chancen für sich zu nutzen und das Marketing schneller, schlanker, flexibler und effektiver zu machen.