Health and Medical Public Relations

Author: Myc Riggulsford
Publisher: Routledge
ISBN: 1136501266
Format: PDF, ePub
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Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice. Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.

Public Relations in Health Care

Author: Kathleen Larey Lewton, MHA, APR
Publisher: Jossey-Bass
ISBN: 9781556481437
Format: PDF, Kindle
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This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.

Media Relations for Public Safety Professionals

Author: Leo Brown
Publisher: Jones & Bartlett Publishers
ISBN: 1449679358
Format: PDF, Docs
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As most public safety professionals are aware, the events that require emergency response personnel also frequently attract members of the news media. Covering such essential topics as press releases, the types of media, and interviewing techniques, this book provides public safety professionals with the tools necessary to successfully interact with the media, from the department rookie to the seasoned Public Information Officer.

Your Child Does Not Have Bipolar Disorder

Author: Stuart L. Kaplan
Publisher: ABC-CLIO
ISBN: 0313381348
Format: PDF, Kindle
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An eminent child psychiatrist provides an insider's, whistle-blowing perspective on the promotion of a diagnostic entity that does not exist. * Arresting case histories * A reference section

Deadly Spin

Author: Wendell Potter
Publisher: Bloomsbury Publishing USA
ISBN: 9781608193509
Format: PDF, Mobi
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That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.

Talking about Health

Author: Roxanne Parrott
Publisher: John Wiley & Sons
ISBN: 140517756X
Format: PDF, Docs
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Written by an award-winning researcher and professor whose workstraddles the fields of communication and healthcare, TalkingAbout Health explores the importance of health communication inthe 21st century, and how it affects us all. Organized around six key questionsabout health and communication: How ‘Normal’am I? What are My ‘Risk’ Factors? Why Don’t WeGet ‘Care’? Is the Public Good ‘Good’ forMe? Who Profits from My Health? and What’s Politics Got to Dowith It? Provides readers with specific tools which which to betternavigate the healthcare system Translates what we know about communication and health intouseful guidelines for everyday practice Includes discussions of politics and healthcare, genetictesting, and alternative care The author's blog http://whyhealthcommunication.com/whc_blog/ focuseson why communicating about health can make a difference in ourhealth and our quality of life

Making Health Public

Author: Charles L. Briggs
Publisher: Routledge
ISBN: 1317329872
Format: PDF, ePub
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This book examines the relationship between media and medicine, considering the fundamental role of news coverage in constructing wider cultural understandings of health and disease. The authors advance the notion of ‘biomediatization’ and demonstrate how health knowledge is co-produced through connections between dispersed sites and forms of expertise. The chapters offer an innovative combination of media content analysis and ethnographic data on the production and circulation of health news, drawing on work with journalists, clinicians, health officials, medical researchers, marketers, and audiences. The volume provides students and scholars with unique insight into the significance and complexity of what health news does and how it is created.

Cities and the health of the public

Author: Nicholas Freudenberg
Publisher: Vanderbilt Univ Pr
ISBN: 9780826515117
Format: PDF, Mobi
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The essays commissioned for this book analyze the impact of city living on health, focusing primarily on conditions in the United States. With 16 chapters by 24 internationally recognized experts, the book introduces an ecological approach to the study of the health of urban populations. This book assesses the primary determinants of well-being in cities, including the social and physical environments, diet, and health care and social services. The book includes chapters on the history of public health in cities, the impact of urban sprawl and urban renewal on health, and the challenges facing cities in the developing world. It also examines conditions such as infectious diseases, violence and disasters, and mental illness.