Health and Medical Public Relations

Author: Myc Riggulsford
Publisher: Routledge
ISBN: 1136501258
Format: PDF, ePub
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Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice. Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.

Public Relations in Health Care

Author: Kathleen Larey Lewton, MHA, APR
Publisher: Jossey-Bass
ISBN: 9781556481437
Format: PDF, Mobi
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This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.

Deadly Spin

Author: Wendell Potter
Publisher: Bloomsbury Publishing USA
ISBN: 9781608193509
Format: PDF, ePub, Docs
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That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.

The Global Guide to Pharma Marketing Codes

Author: Globalhealthpr
Publisher: Lulu.com
ISBN: 9781435712157
Format: PDF, Docs
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The Global Guide to Pharma Marketing Codes will help marketers maximise public relations opportunities around the world. This publication provides an overview of basic healthcare promotional regulations, and answers the most frequently asked questions about what is and isn't permitted with respect to the media and third party involvement. This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide. GLOBALHealthPR (GHPR) is an international partnership uniting some of the world's most successful independent healthcare public relations firms and their affiliates from major markets in Europe, the Americas and Asia.

Media Relations for Public Safety Professionals

Author: Leo Brown
Publisher: Jones & Bartlett Publishers
ISBN: 1449679358
Format: PDF, ePub, Mobi
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As most public safety professionals are aware, the events that require emergency response personnel also frequently attract members of the news media. Covering such essential topics as press releases, the types of media, and interviewing techniques, this book provides public safety professionals with the tools necessary to successfully interact with the media, from the department rookie to the seasoned Public Information Officer.

Introduction to Strategic Public Relations

Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1506358055
Format: PDF, Kindle
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How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Your Child Does Not Have Bipolar Disorder

Author: Stuart L. Kaplan
Publisher: ABC-CLIO
ISBN: 0313381348
Format: PDF, ePub
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An eminent child psychiatrist provides an insider's, whistle-blowing perspective on the promotion of a diagnostic entity that does not exist. * Arresting case histories * A reference section

Healthcare Mergers Acquisitions and Partnerships

Author: David Jarrard
Publisher: Healthleaders Media
ISBN: 9781615692491
Format: PDF, Docs
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Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization's merger, acquisition, affiliation, or joint venture. Tried-and-true advice from experts who participated in 20% of hospital partnerships in 2012, this book will help you: * Develop practical steps to use while in the trenches of planning partnership communications * Build a communications plan that brings together all those involved in the announcement of a partnership, from C-suite insiders to outside counsel to communications * Differentiate your communication strategy as one that is unified, positive, and devoid of rumors * Identify what needs to be done when the deal is signed-or when it falls through

Writing Speaking Communication Skills for Health Professionals

Author: Stephanie Barnard
Publisher: Yale University Press
ISBN: 9780300088625
Format: PDF, ePub, Mobi
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Strong communication skills are required of today's health care practitioners. This guide contains practical advice on a broad range of essential communication skills for health-care practitioners.

Talking about Health

Author: Roxanne Parrott
Publisher: John Wiley & Sons
ISBN: 140517756X
Format: PDF, Mobi
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Written by an award-winning researcher and professor whose workstraddles the fields of communication and healthcare, TalkingAbout Health explores the importance of health communication inthe 21st century, and how it affects us all. Organized around six key questionsabout health and communication: How ‘Normal’am I? What are My ‘Risk’ Factors? Why Don’t WeGet ‘Care’? Is the Public Good ‘Good’ forMe? Who Profits from My Health? and What’s Politics Got to Dowith It? Provides readers with specific tools which which to betternavigate the healthcare system Translates what we know about communication and health intouseful guidelines for everyday practice Includes discussions of politics and healthcare, genetictesting, and alternative care The author's blog http://whyhealthcommunication.com/whc_blog/ focuseson why communicating about health can make a difference in ourhealth and our quality of life