Hello My Name Is Awesome

Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561885
Format: PDF, Mobi
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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Hello My Name Is Awesome

Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561877
Format: PDF, ePub
Download Now
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Hello My Name Is Awesome

Author: Alexandra Watkins
Publisher: Berrett-Koehler Pub
ISBN: 9781626561861
Format: PDF, Kindle
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"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--

Wordcraft

Author: Alex Frankel
Publisher: Crown Business
ISBN: 1400051053
Format: PDF, Kindle
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A narrative on the literary aspects of brand creation offers an insider's perspective on professional naming marketing strategy, sharing anecdotes about such brands as Viagra and IBM's "e-business" to reveal how consumer behavior is profitably influenced in a variety of markets. Reprint. 20,000 first printing.

The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes

Author: Margaret Mark
Publisher: McGraw Hill Professional
ISBN: 9780071381185
Format: PDF, Docs
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A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Hello My Name Is Mommy

Author: Sheri Lynch
Publisher: Macmillan
ISBN: 9780312318321
Format: PDF, ePub, Mobi
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The co-host of the syndicated morning radio show Bob & Sheri offers an entertaining look at the trials and tribulations of pregnancy, childbirth, and motherhood and explains how to overcome the fears, anxieties, and examples of a dysfunctional childhood to become a mother. Original.

Sticky Branding

Author: Jeremy Miller
Publisher: Dundurn
ISBN: 1459728114
Format: PDF, Mobi
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Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.

Sprint

Author: Jake Knapp
Publisher: Simon and Schuster
ISBN: 150112174X
Format: PDF, ePub, Mobi
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From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.

Married to the Brand

Author: William J. McEwen
Publisher: Simon and Schuster
ISBN: 1595620052
Format: PDF, ePub, Mobi
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Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,000 first printing.