How to Write Fundraising Materials that Raise More Money

Author: Tom Ahern
Publisher: Emerson & Church, Publishers
ISBN: 9781889102313
Format: PDF, ePub, Docs
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Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research – all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money – The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift – and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don't need special writing talent. All you need is this essential guide to best practices in the fundraising industry.

PUBLIC GARDEN MANAGEMENT A GLOBAL PERSPECTIVE

Author: BIJAN DEHGAN
Publisher: Xlibris Corporation
ISBN: 1493161830
Format: PDF, ePub, Mobi
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“Public Gardens Management: A Global Perspective” provides essential information about public gardens and what is involved in designing, managing, and maintaining one. Although suitable as a textbook, its audience will include anyone with direct or peripheral responsibility for administration or supervision of a complex organization that requires scientific knowledge as well as public relations and business acumen. It may also prove useful for homeowners, for there is no fundamental difference between growing plants in a public garden or a home garden, a fact reflected in the extensive reference citations. The topic is multidisciplinary and as old as the beginning of human civilization when the concept of mental and physical restoration was realized by early man while he/she was in a natural but well-ordered garden environment. Thus began the art of garden making. Many volumes have been written on every applicable subject discussed in this and similar publications. Indeed the voluminous literature on history, design, horticulture, and numerous related subjects is nothing short of overwhelming. Accordingly, anyone involved in management of public gardens, whether as a director or area supervisor, and irrespective of the type and size of such facility, would have to have familiarity with various aspects of garden organization and administration. However, despite the enormous number and diversity of such publications there are very few books that deal with the multiplicity of the topics in such a manner as to be practical in approach and cover most relevant and unified issues in a single book. These volumes provide the essential background information on plants, animals, management, maintenance, fundraising and finances, as well as history, art, design, education, and conservation. They also cover a host of interrelated subjects and responsible organization of such activities as creating a children’s garden, horticultural therapy, conservatories, zoological gardens, and parks, hence, administration of multidimensional public gardens. Nearly 500 full color plates representing illustrations from gardens in more than 30 countries are provided to assist and guide students and other interested individuals with history and the fundamental issues of public garden management. The 15 chapters begin with the need for public gardens, types of public gardens, historical backgrounds, as well as design diversity. Numerous quotations are included from many garden lovers, landscape architects, philosophers, and others. The author’s primary aim in writing this book was based on the confidence that a relevant reference, between the encyclopedic nature of some and the specific subject matter of others, could be used to provide fundamental information for management of public as well as private gardens. The boundary between botanical and zoological gardens and parks is no longer as distinct as it once was. In part it is because a garden is not a garden without plants and in part it has become apparent that for all practical intents and purposes all animals need plants for their survival. Visitors of zoological gardens expect to see more than just animals; zoos are landscaped grounds. Moreover, most communities find it financially difficult to simultaneously operate a botanical garden or an arboretum as well as a zoological garden and city parks. A number of public gardens are currently referred to as “botanical and zoological garden.” Population density and the public’s desires and expectations, as well as financial requirements, are among the reasons for some major city parks, such as Golden Gate in San Francisco, Central Park in New York City, and Lincoln Park in Chicago which integrate botanical or zoological divisions as well as museums and recreational facilities. While this book attempts to provide basic principles involved in public garden management, it does not claim to be a substitute for broader familiarity

Becoming a Public Relations Writer

Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1317302982
Format: PDF, Mobi
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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Fundraising Sponsoring und Spenden f r Dummies

Author: John Mutz
Publisher: John Wiley & Sons
ISBN: 3527657835
Format: PDF, Docs
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Gemeinn?tzige Organisationen nehmen immer h?ufiger Fundraiser ins Boot, um Mittel zu beschaffen. "Fundraising, Sponsoring und Spenden f?r Dummies" f?hrt Sie in das Fundraising ein und begleitet Sie bei der Vorbereitung, Erstellung, Umsetzung und Bewertung eines Fundraising-Systems. Wie entwickeln Sie als Fundraiser einen Fundraising-Plan? Wie pr?sentieren Sie Ihr Anliegen ?berzeugend vor potenziellen Spendern? Wie finden Sie Spender und wie gewinnen Sie sie f?r Ihre Spendenaktion? Die Autoren zeigen Ihnen, welche Hilfsmittel und Kampagnen Ihnen zum Fundraising und Sponsoring zur Verf?gung stehen, wie Sie ehrenamtliche Mitarbeiter suchen und finden, wie Sie f?r Ihre Organisation werben und wie Sie das Internet beim Fundraising nutzen k?nnen.

Die 4 Stunden Woche

Author: Timothy Ferriss
Publisher: Ullstein eBooks
ISBN: 3843704457
Format: PDF, Mobi
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Warum arbeiten wir uns eigentlich zu Tode? Haben wir nichts Besseres zu tun? Und ob! - sagt Timothy Ferriss. Der junge Unternehmer war lange Workaholic mit 80-Stunden-Woche. Doch dann erfand er MBA - Management by Absence - und ist seitdem freier, reicher, glücklicher. Mit viel Humor, provokanten Denkanstößen und erprobten Tipps erklärt Ferriss, wie sich die 4-Stunden-Woche bei vollem Lohnausgleich verwirklichen lässt. Der Wegweiser für eine Flucht aus dem Hamsterrad und ein Manifest für eine neue Gewichtung zwischen Leben und Arbeiten.

The Art of Asking

Author: Amanda Palmer
Publisher: BASTEI LÜBBE
ISBN: 3732513289
Format: PDF, ePub, Mobi
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Um Hilfe zu bitten fällt uns oft schwer, weil wir Angst haben, schwach und bedürftig zu scheinen. Eine völlig falsche Sichtweise, meint Amanda Palmer. Die Musikerin ist eine wahre Expertin darin, sich helfen zu lassen, bat sie doch bei unzähligen Gelegenheiten um die Unterstützung ihrer Fans. Dabei hat sie erfahren, dass der ausgetauschte Gefallen stets für beide Seiten ein Gewinn ist. Wer um Hilfe bittet, zeigt sich zwar verletzlich, erhält aber auch die Chance, Vertrauen zu beweisen und Beziehungen aufzubauen. Amanda Palmer hat ein großes Buch über Menschlichkeit geschrieben; über Ängste und Schwächen und über die Kraft der Güte und des Vertrauens.

Zero to One

Author: Peter Thiel
Publisher: Campus Verlag
ISBN: 3593501600
Format: PDF, ePub
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Wir leben in einer technologischen Sackgasse. Zwar suggeriert die Globalisierung technischen Fortschritt, doch das vermeintlich Neue, sind vor allem Kopien des Bestehenden. Peter Thiel, Silicon-Valley-Insider und in der Wirtschaftscommunity bestens bekannter Innovationstreiber ist überzeugt: Globalisierung ist kein Fortschritt, Konkurrenz ist schädlich und nur Monopole sind nachhaltig erfolgreich. Er zeigt: Wahre Innovation entsteht nicht horizontal, sondern sprunghaft - from Zero to One. Um die Zukunft zu erobern, reicht es nicht, der Beste zu sein. Gründer müssen aus dem Wettkampf des Immergleichen heraustreten und völlig neue Märkte erobern. Wie man wirklich Neues erfindet, enthüllt seine beeindruckende Anleitung zum visionären Querdenken. Ein Appell für einen Startup der ganzen Gesellschaft.