Iconic

Author: Jonathan Zufi
Publisher:
ISBN: 9780988581715
Format: PDF, Kindle
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A coffee table book that celebrates the history of Apple products, taking the reader on a breathtaking tour of some of the most visually stunning and important products from the wizards of Cupertino, starting with the Apple I through a wide range of Apple classics, including desktops, portables, peripherals, iDevices, product packaging, and even prototypes.

Sequencing Apple s DNA

Author: Patrick Corsi
Publisher: John Wiley & Sons
ISBN: 1848219199
Format: PDF, Docs
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This book aims to extract the "molecular genes" leading to craziness! Geniuses are the ones who are "crazy enough to think they can change the world" and boldly go where no one has gone before. Where no past habit and usage are available, there is no proof of viability, as nobody has done it yet, or even imagined it, and no roadmap for guidance or market study has come up with it. The authors call upon Leonardo Da Vinci, the Renaissance genius, who as strange as it seems, shared many traits of personality with that of Steve Jobs, in terms of the ways of performing. Da Vinci helps in understanding Jobs, and hence Apple, with his unique way of designing radically novel concepts, which were actually quite crazy for his time. In order to shed light on a special creative posture, the indomitable sense of specifying undecidable objects – a hallmark of the late Steve Jobs – is what led the authors to match it with a specific design innovation theory. A real theory, backed by solid mathematical proof, exists and can account for the business virtue of a prolific ability to move into unknown crazy fields! The authors postulate that, by bringing the power of C-K theory to crack open a number of previous observations made about Apple’s methods, it is possible to identify most of the genes of this company. The authors analyze how and why an Apple way of doing business is radically different from standard business practices and why it is so successful. Genes are a measure of the entity at hand and can encourage past business education routine approaches, then become transferable across the spectrum of the socio-economic world.

Author: Τζούλιαν Μπαρνς
Publisher: Metaichmio Publications
ISBN: 6180305609
Format: PDF, ePub
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Μάιος του 1937. Ένας τριαντάρης περιμένει δίπλα στον ανελκυστήρα μιας πολυκατοικίας του Λένινγκραντ. Περιμένει όλη τη νύχτα ότι ανά πάσα στιγμή θα τον οδηγήσουν στο Αρχηγείο της Υπηρεσίας Κρατικής Ασφάλειας. Καμιά από τις διασημότητες που γνώρισε την περασμένη δεκαετία δεν μπορεί τώρα να του φανεί χρήσιμη. Και ελάχιστοι από όσους οδηγούνται στο Αρχηγείο επιστρέφουν. Αυτή είναι η αφετηρία του νέου αριστουργηματικού μυθιστορήματος του Μπαρνς, μια ιστορία για τη σύγκρουση ζωής και τέχνης, το θάρρος, τη δειλία, και τον πόνο του αναπόφευκτου συμβιβασμού. Το βιβλίο αναφέρεται στη ζωή, το έργο του Ντμίτρι Σοστακόβιτς καθώς και στη σύγκρουσή του με το σταλινικό καθεστώς.